单选集
单选集
typical survey
Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.
Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.
Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.
Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) "a low-involvement" (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .
Notes: commercial广告。pitch音调。
A:independent B:ordinary C:typical D:average
Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.
Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were. vocally, about equally (8) of both. but the computer reported their emotional (9) in the two was totally different.
Most major commercials are sent for testing to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.
Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) "a low-involvement" (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .
Notes: commercial 广告。pitch 音调。
A:independent B:ordinary C:typical D:average
Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.
Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.
Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.
Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) "a low-involvement" (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .
Notes: commercial广告。pitch音调。
A:independent B:ordinary C:typical D:average
Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.
Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) . Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.
Most major commercials are sent for testing to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.
Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) "a low-involvement" (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .
A:independent B:ordinary C:typical D:average
Her package looks pretty, people will buy just about anything. So says an advertising executive in New York, and he has proved his point by selling boxes of rubbish for the price of an expensive bottle of wine. Justin Gignac, 26, has sold almost 900（1）presented plastic boxes of rubbish from the street of the Big Apple at between ＄50 and ＄100 each. Buyers from 19 countries have paid for the souvenirs(纪念品). The idea has been so successful that he is thinking of promoting it around the world. It all began when Mr. Gignac was at a summer workshop. “We had a discussion about he importance of （2）,” he recalls. “Someone said packaging was unimportant. I disagreed. The only way to prove it was by selling something nobody would ever want.” He searches the streets of Manhattan and typical（3） include broken glass, subway tickets, Starbucks cups and used （4） forks. “Special editions” are offered at a high price. He charged ＄100 for rubbish from the opening day of the New York Yankees stadium. Mr. Gignac denies（5） his customers for fools: “They know what theyre getting. They appreciate the fact that theyre taking something nobody would want and finding beauty in it.” Some （6）customers include people who used to live in the city and want a downtoearth souvenir. He claims he has even sold to art collectors. Realizing that the concept appears to be a real moneymaker, Mr. Gignac has （7）a company and is employing his girlfriend as vice president. He（8）to discuss his profit margins: “Its actually quite a lot of effort putting them together—but yet, garbage is free.” Mr. Gignac is considering more varieties of souvenirs. He maintains that he has signed（9）with people interested in（10）projects from as far as Berlin and London.
第（10）空应选择（）A:contents B:taking C:carefully D:plastic E:packaging F:declined G:similar H:typical I:I.contracts J:J.registered
Her package looks pretty, people will buy just about anything. So says an advertising executive in New York, and he has proved his point by selling boxes of rubbish for the price of an expensive bottle of wine. Justin Gignac, 26, has sold almost 900（1）presented plastic boxes of rubbish from the street of the Big Apple at between ＄50 and ＄100 each. Buyers from 19 countries have paid for the souvenirs(纪念品). The idea has been so successful that he is thinking of promoting it around the world. It all began when Mr. Gignac was at a summer workshop. “We had a discussion about he importance of （2）,” he recalls. “Someone said packaging was unimportant. I disagreed. The only way to prove it was by selling something nobody would ever want.” He searches the streets of Manhattan and typical（3） include broken glass, subway tickets, Starbucks cups and used （4） forks. “Special editions” are offered at a high price. He charged ＄100 for rubbish from the opening day of the New York Yankees stadium. Mr. Gignac denies（5） his customers for fools: “They know what theyre getting. They appreciate the fact that theyre taking something nobody would want and finding beauty in it.” Some （6）customers include people who used to live in the city and want a downtoearth souvenir. He claims he has even sold to art collectors. Realizing that the concept appears to be a real moneymaker, Mr. Gignac has （7）a company and is employing his girlfriend as vice president. He（8）to discuss his profit margins: “Its actually quite a lot of effort putting them together—but yet, garbage is free.” Mr. Gignac is considering more varieties of souvenirs. He maintains that he has signed（9）with people interested in（10）projects from as far as Berlin and London.
第（8）空应选择（）A:contents B:taking C:carefully D:plastic E:packaging F:declined G:similar H:typical I:I.contracts J:J.registered
Her package looks pretty, people will buy just about anything. So says an advertising executive in New York, and he has proved his point by selling boxes of rubbish for the price of an expensive bottle of wine. Justin Gignac, 26, has sold almost 900（1）presented plastic boxes of rubbish from the street of the Big Apple at between ＄50 and ＄100 each. Buyers from 19 countries have paid for the souvenirs(纪念品). The idea has been so successful that he is thinking of promoting it around the world. It all began when Mr. Gignac was at a summer workshop. “We had a discussion about he importance of （2）,” he recalls. “Someone said packaging was unimportant. I disagreed. The only way to prove it was by selling something nobody would ever want.” He searches the streets of Manhattan and typical（3） include broken glass, subway tickets, Starbucks cups and used （4） forks. “Special editions” are offered at a high price. He charged ＄100 for rubbish from the opening day of the New York Yankees stadium. Mr. Gignac denies（5） his customers for fools: “They know what theyre getting. They appreciate the fact that theyre taking something nobody would want and finding beauty in it.” Some （6）customers include people who used to live in the city and want a downtoearth souvenir. He claims he has even sold to art collectors. Realizing that the concept appears to be a real moneymaker, Mr. Gignac has （7）a company and is employing his girlfriend as vice president. He（8）to discuss his profit margins: “Its actually quite a lot of effort putting them together—but yet, garbage is free.” Mr. Gignac is considering more varieties of souvenirs. He maintains that he has signed（9）with people interested in（10）projects from as far as Berlin and London.
第（5）空应选择（）A:contents B:taking C:carefully D:plastic E:packaging F:declined G:similar H:typical I:I.contracts J:J.registered
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