The Making of a Success Story 　　

    1 IKEA is the world"s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world"s most successful entrepreneurs. Born in Swedenin 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business一IKEA.

    2 IKEA"s name comes from Kamprad"s initials (I.K.) and the place where he grew up ("E" and "A"). Today IKEA is known for its modern, minimalist furniture¹, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad"s wares included anything that he could sell for profits at discounted prices², including watches, pens and stockings.

    3 IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad"s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

    4 In 1953 IKEA opened its first showroom inAlmhult,Sweden. IKEA is known today for its spacious stores with furniture iti attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelmiig: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

    5 In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging³. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

    6 Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world"s richest man. He currently lives inSwitzerlandand is retied from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing. 　　

词汇： 　　

entrepreneur /,entrəprə"nə:/ n.企业家 　　

ware /weə/ n.货物 　　

minimalist /"miniməlist / adj.最简单的 　　

self-sufficiency /"self-sə"fiʃənsi/ n.自足 　

注释： 　　

1. minimalist furniture：风格简约的家具 　　

2. discounted prices：折扣价 　　

3. flat packaging：平板包装 　

A.  IKEA began as a small store selling all kinds of cheap things.
B.  it is highly welcomed by both
C.  Ingvar Kamprad showed interest in and talent for doing business.
D.  he lives happily in retirement
E.  here they can see and try the furniture they are going to buy.
F. Ingvar successfully manages the company all by himself

Even when he was only a child, _________.

A:A B:B C:C D:D E:E F:F

The Making of a Success Story 　　

    1 IKEA is the world"s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world"s most successful entrepreneurs. Born in Swedenin 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business一IKEA.

    2 IKEA"s name comes from Kamprad"s initials (I.K.) and the place where he grew up ("E" and "A"). Today IKEA is known for its modern, minimalist furniture¹, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad"s wares included anything that he could sell for profits at discounted prices², including watches, pens and stockings.

    3 IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad"s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

    4 In 1953 IKEA opened its first showroom inAlmhult,Sweden. IKEA is known today for its spacious stores with furniture iti attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelmiig: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

    5 In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging³. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

    6 Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world"s richest man. He currently lives inSwitzerlandand is retied from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing. 　　

词汇： 　　

entrepreneur /,entrəprə"nə:/ n.企业家 　　

ware /weə/ n.货物 　　

minimalist /"miniməlist / adj.最简单的 　　

self-sufficiency /"self-sə"fiʃənsi/ n.自足 　

注释： 　　

1. minimalist furniture：风格简约的家具 　　

2. discounted prices：折扣价 　　

3. flat packaging：平板包装 　

A.  IKEA began as a small store selling all kinds of cheap things.
B.  it is highly welcomed by both
C.  Ingvar Kamprad showed interest in and talent for doing business.
D.  he lives happily in retirement
E.  here they can see and try the furniture they are going to buy.
F. Ingvar successfully manages the company all by himself

_________, and years later became a big company specialized in manufacturing and selling of furniture.

A:A B:B C:C D:D E:E F:F

When he just got off the plane, he gave us a good description of （） in Africa.

A:what he had seen B:that he had seen C:which he had seen D:he had seen what

When he just got off the plane, he gave us a good description of ______ in Afric

A:A． what he had seen that he had seen which he had seen he had seen what

When he just got off the plane, he gave us a good description of（）in Afric

A:what he had seen B:that he had seen C:which he had seen D:he had seen what

C

A:he has a good garden B:he is good at growing things and likes listening to the radio C:music helps his plants a lot D:he is very hardworking

When he just got off the plane, he gave us a good description of ______ in Africa.

A:what he had seen B:that he had seen C:which he had seen D:he had seen what

第一篇 More Than a Ride to School The National Education Association claims．“The school bus is a mirror Of the community．”They further add that,unfortunately,what appears on the exterior(外部)does not always reflect the reality of a chosen community．They are right．and sometimes it reflects more!Just ask Liesl Denson Riding the school bus has been more than a ride to school for Liesl Bruce Hardy．sch001 bus driver for Althouse Bus Company has been Liesl’s bus driver since kindergarten Last year when Liesl’s family moved to Parkesburg，knowing her bus went by her new residence，she requested to ride the same bus This year Liesl is a senior and will enjoy her last year riding the bus．She says．“It’s been a great ride so far!My bus driver is so c001 and has always been a good friend and a good listener．Sometimes when you’re a child adults do not think that what you have to say is important．Mr．Hardy always listens to what you have to say and makes you feel important．”Her friends Ashley Batista and Amanda Wolfc agree． Brace Hardy has been making Octorara students feel special since 1975．This year he will celebrate 30 years working for Althouse Bus Transportation．Company President。Larry A1thouse acknowledges Bruce Hardy’s outstanding record．“You do not come by employees 1ike Bruce these days；he has never missed a day of work and has a perfect driving record．Recognized in 2000 by the Pennsylvania School Bus Association for driving 350，000 accident free miles，Hardy’s reputation is made further evident through the relationships he has made with the students that ride his bus’’ A1thouse further added．“Althouse Bus Transportation was established 70 years ago and has been providing quality transportation ever since MY grandfather started the business with one bus．Althouse Bus Transportation is delighted to have the opportunity to bring distinctive and safe service to our local school and community and looks forward to continuing to provide quality service for many more years to come．’’ Three generations of business is not all the company has enjoyed．Thanks to出ivers like Bruce Hardy,they have been building relationships through generations．Liesl’s mother CaroI also enjoys fond memories of riding Bruce Hardy’s bus to the Octorara Sch001 District． Which of the following statements is NOT true of Bruce Hardy?

A:Heisc001． B:He is a good friend C:He is impatient． D:He has driven 350，000 accident free miles