Even the Saudis--or rather, the small number of men who actually rule their troubled country--are giving ground in the struggle for women’s rights. For sure, the recommendations (1) this week to Crown Prince Abdullah at the end of an (2) round of "national dialogue" concentrating on the role of women were fairly tame. in the reformers-versus-reactionaries (3) test of whether women should, be allowed to drive cars (at present they cannot do so in the kingdom, nor can they travel unaccompanied, by whatever (4) of motion), the king was merely asked to" (5) a body to study a public-transport system for women to facilitate mobility". (6) mention, of course, of the right to vote--but then that has been (7) to men too, though local elections, on an apparently universal franchise, are supposed to be held in October. In sum, it is a tortoise’s progress. But the very fact of the debate happening at all is (8) --and hopeful.
It is not just in Saudi Arabia that more rights for women are being demanded (9) across the whole of the Arab and Muslim world. The pushy Americans have made women’s rights part of their appeal for greater democracy in (10) they now officially call the "broader Middle East", to include non-Arab Muslim countries such as Iran, Turkey and even Afghanistan. Many Arabs have cautioned the Americans against seeking to (11) their own values on societies with such different traditions and (12) . Many leading Muslims have (13) the culturally imperious Americans of seeking to (14) Islam. The (15) for more democracy in the Muslim world issued by leaders of the eight biggest industrial countries was watered down for fear of giving (16) . Yet, despite the Arabs’ prickliness, the Americans have helped pep up a debate that is now bubbling fiercely in the Arab world, even (17) many Arab leaders, none of whom is directly elected by the people, are understandably (18) of reforms that could lead to their own toppling. Never before have women’s rights in the Arab world been so (19) debated. That (20) is cause to rejoice.
A:vicinity B:collaboration C:appeal D:flattery
Text 4
One of the most authoritative speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the roadside billboards ’all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising. has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go a head and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in clover.
Other manufacturers find advertising saves them changing their product. And manufacturers have change. The ideal product is one which goes on unchanged for ever. If, therefore, for one reason or another, some alteration seems called for --how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
The advertising man has to combine the qualities of the three most authoritative professions: Church, Bar, and Medicine. The great skill required of our priests, most highly developed in missionaries but present, indeed mandatory, in all, is the skill of getting people to believe in and contribute money to something which can never be logically proved. At the Bar, an essential ability is that of presenting the most persuasive case you can to a jury of ordinary people, with emotional appeals masquerading as logical exposition; a case you do not necessarily have to believe in yourself, just one you have studiously avoided discovering to be false. As for Medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients to believe that he knows exactly what is wrong with them and exactly what they need to put them right, just as advertising does--" Run down You need..." "No one will dance with you A dab- win make you popular."
Advertising men use statistics rather like a drank uses a lamp - post--for support rather than illumination. They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement, "As used by 90% of the actors who play doctors on television." Their engaging quality is that they enjoy having their latest roses uncovered almost as much as anyone else.
A:advise them on ways of giving a product customer - appeal B:accept responsibility for giving a product customer - appeal C:advise them on the best time to go ahead with production D:consult them during the design and development stages
Text 2
The Tuscan town of Vinci, birthplace of Leonardo and home to a museum of his machines, should fittingly put on a show of the television-robot sculptures of Nam Jun Paik. This Korean-born American artist and the Renaissance master are kindred spirits: Leonardo saw humanistic potential in his scientific experiments, Mr. Paik endeavors to harness media technology for artistic purposes. A pioneer of video art in the late 1960s, he treats television as a space for art images and as material for robots and interactive sculptures.
Mr. Paik was not alone. He and fellow artists picked on the video cameras because they offered an easy way to record their performance art. Now, to mark video art’s coming of age, New York’s Museum of Modern Art is looking back at their efforts in a film series called "The First Decade". It celebrates the early days of video by screening the archives of Electronic Arts Intermix (EAI), one of the world’s leading distributors of video and new media art, founded 30 years ago.
One of EAI’s most famous alumni is Bill Viola. Part of the second generation of video artists, who emerged in the 1970s, Mr. Viola experimented with video’s expressive potential His camera explores religious ritual and universal ideas. The Viola show at the Deutsche Guggenheim in Berlin shows us moving-image frescoes that cover the gallery walls and envelop the viewer in all-embracing cycles of life and death.
One new star is a Californian, Doug Aitken, who took over London’s Serpentine Gallery last October with an installation called "New Ocean". Some say Mr. Aitken is to video what Jackson Pollock was to painting. He drips his images from floor to ceiling, creating sequences of rooms in which the space surrounds the viewer in hallucinatory images, of sound and light.
At the Serpentine, Mr. Aitken created a collage of moving images, on the theme of water’s flow around the planet as a force of life. "I wanted to create a new topography in this work, a liquid image, to show a world that never stands still," he says. The boundary between the physical world and the world of images and information, he thinks, is blurring.
The interplay of illusion and reality, sound and image, references to art history, politics, film and television in this art form that is barely 30 years old can make video art difficult to define. Many call it film-based or moving-image art to include artists who work with other cinematic media. At its best, the appeal of video art lies in its versatility, its power to capture the passing of time and on its ability to communicate both inside and outside gallery walls.
A:human ingenuity. B:complex definition. C:strong appeal. D:extreme interactivity.
When APPEAL is said slowly, () sound segments can be recognized.
A:three B:four C:five D:six
complain about take place appeal to so frightened that prevent from punish learn form
It is stated in the passage that those responsible for giving a product customer- appeal are ______.
A:customers B:designers C:advertisers D:manufacturers
It is stated in the passage that those responsible for giving a product customer- appeal are ______.
A:customers B:designers C:advertisers D:manufacturers
The new style of shoes appeal to those students.
A:attract B:absorb C:abstract D:accept
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