The driver wanted to park his car near the roadside but was asked by}the police _____.

A:not to do B:not to C:not do D:do not

Are burgers and fries a product of the profound social changes of the past 50 years, or were they to a large extent responsible for them The author of this diatribe against multinational restaurant brands opts for the latter explanation. "There is nothing inevitable about the fast food nation that surrounds us," he concludes. "The triumph of McDonald’s and its imitators was by no means pre-ordained." But it happened nevertheless and. in his view, it is to be blamed for many of the evils of modem America and their global spread. The emergence of the corporate colossus, followed inexorably by its deionization, is a familiar pattern in American business history.
The modem phenomenon of fast food originated in California just before the Second World War. Its first manifestation was kerb service, with meals delivered to motorists by handsome young carhops. Richard and Maurice McDonald. who ran a drive-in burger bar in San Bernardino near Los Angeles, became tired of having constantly to replace their carhops and wash up crockery and dishes. In 1948 they decided to make customers serve themselves, while restricting the menu to items that could be prepared by unskilled cooks and eaten without plates, knives or forks.
The McDonald brothers were soon bought out by the entrepreneurial Ray Kroc, who franchised their name and techniques so successfully that there is now scarcely a comer of the world that is free from their trademark golden arches, invariably spawning a cluster of rival chains selling hamburgers, pizzas, or fried chicken, handed out by smiling teenagers willing to accept minimal pay. They are cheap, cheerful, popular, and children love them. So just what is Mr. Schlosser’s beef Apart from his nutritional reservations—too much fat, salt and sugar—he proves how. as the chains expanded, they were able to dictate terms to the suppliers of potatoes and ground beef, their staple ingredients. This caused an upheaval in agribusiness, as a few large suppliers quickly forced less efficient producers out of the market. The drive to keep down costs and increase the speed of production led to the employment of cheap unskilled labor and. to the widespread toleration of dangerous and unhygienic practices among growers and processors, which regulatory bodies have failed to police.
Mr. Schlosser, who is a skillful and persuasive investigative reporter, sees all this as a damaging corruption of the free market. He is especially angered by promotional techniques aimed at impressionable children. A 1997 giveaway of Teenie Beanie Babies increased the sale of McDonalds’ Happy Meals from 10m a week to 10rn a day. And a survey found that 96% of American schoolchildren could identify Ronald McDonald, the chain’s mascot. Only Santa Claus scored higher.

The word "kerb service"(Line 2, ParA.2) equates to()

A:restaurants’ service B:motor service C:family service D:roadside service

Are burgers and fries a product of the profound social changes of the past 50 years, or were they to a large extent responsible for them The author of this diatribe against multinational restaurant brands opts for the latter explanation. "There is nothing inevitable about the fast food nation that surrounds us," he concludes. "The triumph of McDonald’s and its imitators was by no means pre-ordained." But it happened nevertheless and. in his view, it is to be blamed for many of the evils of modem America and their global spread. The emergence of the corporate colossus, followed inexorably by its deionization, is a familiar pattern in American business history.
The modem phenomenon of fast food originated in California just before the Second World War. Its first manifestation was kerb service, with meals delivered to motorists by handsome young carhops. Richard and Maurice McDonald. who ran a drive-in burger bar in San Bernardino near Los Angeles, became tired of having constantly to replace their carhops and wash up crockery and dishes. In 1948 they decided to make customers serve themselves, while restricting the menu to items that could be prepared by unskilled cooks and eaten without plates, knives or forks.
The McDonald brothers were soon bought out by the entrepreneurial Ray Kroc, who franchised their name and techniques so successfully that there is now scarcely a comer of the world that is free from their trademark golden arches, invariably spawning a cluster of rival chains selling hamburgers, pizzas, or fried chicken, handed out by smiling teenagers willing to accept minimal pay. They are cheap, cheerful, popular, and children love them. So just what is Mr. Schlosser’s beef Apart from his nutritional reservations—too much fat, salt and sugar—he proves how. as the chains expanded, they were able to dictate terms to the suppliers of potatoes and ground beef, their staple ingredients. This caused an upheaval in agribusiness, as a few large suppliers quickly forced less efficient producers out of the market. The drive to keep down costs and increase the speed of production led to the employment of cheap unskilled labor and. to the widespread toleration of dangerous and unhygienic practices among growers and processors, which regulatory bodies have failed to police.
Mr. Schlosser, who is a skillful and persuasive investigative reporter, sees all this as a damaging corruption of the free market. He is especially angered by promotional techniques aimed at impressionable children. A 1997 giveaway of Teenie Beanie Babies increased the sale of McDonalds’ Happy Meals from 10m a week to 10rn a day. And a survey found that 96% of American schoolchildren could identify Ronald McDonald, the chain’s mascot. Only Santa Claus scored higher.
The word "kerb service"(Line 2, Par

A:A.2) equates to______. restaurants’ service motor service family service roadside service

Are burgers and fries a product of the profound social changes of the past 50 years, or were they to a large extent responsible for them The author of this diatribe against multinational restaurant brands opts for the latter explanation. "There is nothing inevitable about the fast food nation that surrounds us," he concludes. "The triumph of McDonald’s and its imitators was by no means pre-ordained." But it happened nevertheless and. in his view, it is to be blamed for many of the evils of modem America and their global spread. The emergence of the corporate colossus, followed inexorably by its deionization, is a familiar pattern in American business history.
The modem phenomenon of fast food originated in California just before the Second World War. Its first manifestation was kerb service, with meals delivered to motorists by handsome young carhops. Richard and Maurice McDonald. who ran a drive-in burger bar in San Bernardino near Los Angeles, became tired of having constantly to replace their carhops and wash up crockery and dishes. In 1948 they decided to make customers serve themselves, while restricting the menu to items that could be prepared by unskilled cooks and eaten without plates, knives or forks.
The McDonald brothers were soon bought out by the entrepreneurial Ray Kroc, who franchised their name and techniques so successfully that there is now scarcely a comer of the world that is free from their trademark golden arches, invariably spawning a cluster of rival chains selling hamburgers, pizzas, or fried chicken, handed out by smiling teenagers willing to accept minimal pay. They are cheap, cheerful, popular, and children love them. So just what is Mr. Schlosser’s beef Apart from his nutritional reservations—too much fat, salt and sugar—he proves how. as the chains expanded, they were able to dictate terms to the suppliers of potatoes and ground beef, their staple ingredients. This caused an upheaval in agribusiness, as a few large suppliers quickly forced less efficient producers out of the market. The drive to keep down costs and increase the speed of production led to the employment of cheap unskilled labor and. to the widespread toleration of dangerous and unhygienic practices among growers and processors, which regulatory bodies have failed to police.
Mr. Schlosser, who is a skillful and persuasive investigative reporter, sees all this as a damaging corruption of the free market. He is especially angered by promotional techniques aimed at impressionable children. A 1997 giveaway of Teenie Beanie Babies increased the sale of McDonalds’ Happy Meals from 10m a week to 10rn a day. And a survey found that 96% of American schoolchildren could identify Ronald McDonald, the chain’s mascot. Only Santa Claus scored higher.

The word "kerb service"(Line 2, Para. 2) equates to()

A:restaurants’ service B:motor service C:family service D:roadside service

One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the I escalator; signals to us from the roadside billboards all day and flashes messages to us in colored lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to thin I about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and made the thing and leave it lo the advertiser to find eleven ways of making it appeal to purchasers afi1er they have finished it, by pretending that it confers status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in cover.
Other manufacturers find advertising saves them changing their product. And manufacturers hate change. The ideal product is one which goes on unchanged for ever.
If, therefore, for one reason or another, some alteration seems called for - how much better to change the image, the packet or the pitch made by product, rather than go to all the inconvenience of changing the product itself.

The form of advertising which has best succeeded in conferring personal status on the individual makes use of( )

A:colored lights all night B:roadside billboards C:the postal service D:the wall space beside escalators

One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its strident clamor dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the I escalator; signals to us from the roadside billboards all day and flashes messages to us in colored lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to thin I about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and made the thing and leave it lo the advertiser to find eleven ways of making it appeal to purchasers afi1er they have finished it, by pretending that it confers status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in cover.
Other manufacturers find advertising saves them changing their product. And manufacturers hate change. The ideal product is one which goes on unchanged for ever.
If, therefore, for one reason or another, some alteration seems called for - how much better to change the image, the packet or the pitch made by product, rather than go to all the inconvenience of changing the product itself.

Advertisers are appreciated by manufacturers because they ( )

A:advise them on ways of giving a product customer-appeall B:accept responsibility for giving a product customer-appeal C:advise them on the best time to go ahead with productions D:consult them during the design and development stages

The Cherokee Nation

Long before the white man came to America, the land belonged to the American Indian nations. The nation of the Cherokees lived in what is now the southeastern part of the United States.After the white man came, the Cherokees copied many of their ways. One Cherokee named Sequoyah saw how important reading and writing were to the white man. He decided to invent a way to write down the spoken Cherokee language. He began by making word pictures. For each word he drew a picture. But that proved impossible—there were just too many words. Then he took the 85 sounds that made up the language. Using his own imagination and an English spelling book, Sequoyah invented a sign for each sound. His alphabet proved amazingly easy to learn. Before long, many Cherokees knew how to read and write in their own language. By 1828, they were even printing their own newspaper.In 1830, the U.S. Congress passed a law. It allowed the government to remove Indians from their lands. The Cherokees refused to go. They had lived on their lands for centuries. It belonged to them. Why should they go to a strange land far beyond the Mississippi RiverThe army was sent to drive the Cherokees out. Soldiers surrounded their villages and marched them at gunpoint (在枪口的威胁下) into the western territory. The sick, the old and the small children went in carts, along with their belongings. The rest of the people marched on foot or rode on horseback. It was November, yet many of them still wore their summer clothes. Cold and hungry, the Cherokees were quickly exhausted by the hardships of the journey. Many dropped dead and were buried by the roadside. When the last group arrived in their new home in March 1839, more than 4,000 had died. It was indeed a march of death.

The Cherokees used to live()

A:by the roadside B:in the southeastern part of the U.S C:beyond the Mississippi River D:in the western territory

The Cherokee Nation

Long before the white man came to America, the land belonged to the American Indian nations. The nation of the Cherokees lived in what is now the southeastern part of the United States.
After the white man came, the Cherokees copied many of their ways. One Cherokee named Sequoyah saw how important reading and writing was to the white man. He decided to invent a way to write clown the spoken Cherokee language. He began by making word pictures. For each word he drew a picture. But that proved impossible--there were just too many words. Then he took the 85 sounds that made up the language. Using his own imagination and an English spelling book, Sequoyah invented a sign for each sound. His alphabet proved amazingly easy to learn. Before long, many Cherokees knew how to read and write in their own language. By 1828, they were even printing their own newspaper.
In 1830, the U.S. Congress passed a law. It allowed the government to remove Indians from their lands. The Cherokees refused to go. They had lived on their lands for centuries. It belonged to them. Why should they go to a strange land far beyond the Mississippi River
The army was sent to drive the Cherokees out. Soldiers surrounded their villages and marched them at gunpoint into the western territory. The sick, the old and the small children went in carts, along with their belongings. The rest of the people marched on foot or rode on horseback. It was November, yet many of them still wore their summer clothes. Cold and hungry, the Cherokees were quickly exhausted by the hardships of the journey. Many dropped dead and were buried by the roadside. When the last group arrived in their new home in March 1839, more than 4,000 had died. It was indeed a march of death.
The Cherokee Nation used to live______.

A:on the American continent B:in the southeastern part of the U.S. C:beyond the Mississippi River D:in the western territory

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