The Net success of "Lazy Sunday" represents a defining moment for the film and television business. Advances in digital video and broadband have vastly lowered the cost of production and distribution. Filmmakers are now following the path blazed by bloggers and musicians, cheaply creating and uploading their work to the Web. If it appeals to any of the Net’s niches, millions of users will pass along their films through e-mail, downloads or links. It’s the dawn of the democratization of the TV and film business--even unknown personalities are being propelled by the enthusiasm of their fans into pop-culture prominence, sometimes without even traditional intermediaries like talent agents or film festivals.
"This is like bypass surgery,’ says Dan Harmon, a filmmaker whose monthly L. A. -based film club and Web site, Channel 101, lets members submit short videos, such as the recent 70s’ music mockumentary "Yacht Rock," and vote on which they like best. "Finally we have a new golden age where the artist has a direct connection to the audience;"
The directors behind "Lazy Sunday" embody the phenomenon. When the shaggy-haired Samberg, 27, graduated from NYU Film School in 2001, he faced the conventional challenge or, crashing the gates Of Hollywood. With his two childhood friends Akiva Schaffer and Jorma Taccone, he came up with an unconventional solution: they started recording music parodies and comic videos, and posting them to their Web site, TheLonelyisland. com.
The material got the attention of producers at the old ABC sitcom "Spin City", where Samberg and Taccone worked as low-level assistants; the producers sent a compilation to a talent agency. The friends got an agent, made a couple of pilot TV sketch shows for Comedy Central and Fox, featuring themselves hamming it up in nearly all the roles, and wrote jokes for the MTV Movie Awards. Even when the networks passed on their pilots, Samberg and his friends simply posted the episodes online and their fan base--at 40,000 unique visitors a month earlier this year--grew larger. Last August, Samberg joined the "SNL" cast, and Schaffer and Taccone became writers. Now they share an office in Rockefeller Center and "are a little too cute for everyone," Samberg says, "We are friends living our dream."
Short, funny videos like "Lazy Sunday" happen to translate online, but not everything works as well. Bite-size films are more practical than longer ones; comedy plays better than drama. But almost everything is worth trying, since the tools to create and post video are now so cheap, and ad hoc audiences can form around any sensibility, however eccentric.
The "dawn of the democratization of the TV and film business" probably means ______.
A:film and television business is enjoying an unprecedented success B:the general public are playing an active role in pop-culture C:filmmakers are showing great enthusiasm for success on the Web D:e-mail, downloads or links are now the main means of film distribution
Who won the World Cup 1994 football game What happened at the United Nations How did the critics like the new play (1) an event takes place, newspapers are on the streets (2) the details. Wherever anything happens in the world, reporters are on the spot to (3) the news.
Newspapers have one basic (4) , to get the news as quickly as possible from its source, from those who make it to those who want to (5) it.
Radio, telegraph, television, and (6) inventions brought competition for newspaper. So did the development of magazines and other means of communication. (7) , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the (8) and thus the efficiency of their own operations. Today more newspapers are (9) and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers (10) of the latest news, today’s newspapers (11) and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices (12) advertising. Most newspapers depend on advertising for very (13) .
Newspapers are sold at a price that (14) even a small fraction of the cost of production. The main (15) of income for most newspapers is commercial advertising. The (16) in selling advertising depends on a newspaper’s value to advertisers. This (17) in terms of circulation. How many people read the newspaper
Circulation depends (18) on the work of the circulation department and on the services or entertainment (19) in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information (20) the community, city, county, state, nation, and world—and even outer space.
A:way B:means C:chance D:success
Text 4
The Net success of "Lazy Sunday"
represents a defining moment for the film and television business. Advances in
digital video and broadband have vastly lowered the cost of production and
distribution. Filmmakers are now following the path blazed by bloggers and
musicians, cheaply creating and uploading their work to the Web. If it appeals
to any of the Net’s niches, millions of users will pass along their films
through e-mail, downloads or links. It’s the dawn of the democratization of the
TV and film business--even unknown personalities are being propelled by the
enthusiasm of their fans into pop-culture prominence, sometimes without even
traditional intermediaries like talent agents or film festivals. "This is like bypass surgery,’ says Dan Harmon, a filmmaker whose monthly L. A. -based film club and Web site, Channel 101, lets members submit short videos, such as the recent 70s’ music mockumentary "Yacht Rock," and vote on which they like best. "Finally we have a new golden age where the artist has a direct connection to the audience;" The directors behind "Lazy Sunday" embody the phenomenon. When the shaggy-haired Samberg, 27, graduated from NYU Film School in 2001, he faced the conventional challenge or, crashing the gates Of Hollywood. With his two childhood friends Akiva Schaffer and Jorma Taccone, he came up with an unconventional solution: they started recording music parodies and comic videos, and posting them to their Web site, TheLonelyisland. com. The material got the attention of producers at the old ABC sitcom "Spin City", where Samberg and Taccone worked as low-level assistants; the producers sent a compilation to a talent agency. The friends got an agent, made a couple of pilot TV sketch shows for Comedy Central and Fox, featuring themselves hamming it up in nearly all the roles, and wrote jokes for the MTV Movie Awards. Even when the networks passed on their pilots, Samberg and his friends simply posted the episodes online and their fan base--at 40,000 unique visitors a month earlier this year--grew larger. Last August, Samberg joined the "SNL" cast, and Schaffer and Taccone became writers. Now they share an office in Rockefeller Center and "are a little too cute for everyone," Samberg says, "We are friends living our dream." Short, funny videos like "Lazy Sunday" happen to translate online, but not everything works as well. Bite-size films are more practical than longer ones; comedy plays better than drama. But almost everything is worth trying, since the tools to create and post video are now so cheap, and ad hoc audiences can form around any sensibility, however eccentric. |
A:film and television business is enjoying an unprecedented success B:the general public are playing an active role in pop-culture C:filmmakers are showing great enthusiasm for success on the Web D:e-mail, downloads or links are now the main means of film distribution
Who won the World Cup 1994 football game What happened at the United Nations How did the critics like the new play (1) an event takes place, newspapers are on the streets (2) the details. Wherever anything happens in the world, reporters are on the spot to (3) the news.
Newspapers have one basic (4) , to get the news as quickly as possible from its source, from those who make it to those who want to (5) it.
Radio, telegraph, television, and (6) inventions brought competition for newspaper. So did the development of magazines and other means of communication. (7) , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the (8) and thus the efficiency of their own operations. Today more newspapers are (9) and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers (10) of the latest news, today’s newspapers (11) and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices (12) advertising. Most newspapers depend on advertising for very (13) .
Newspapers are sold at a price that (14) even a small fraction of the cost of production. The main (15) of income for most newspapers is commercial advertising. The (16) in selling advertising depends on a newspaper’s value to advertisers. This (17) in terms of circulation. How many people read the newspaper
Circulation depends (18) on the work of the circulation department and on the services or entertainment (19) in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s value to readers as a source of information (20) the community, city, county, state, nation, and world—and even outer space.
A:way B:means C:chance D:success
Who won the World Cup 1994 football game What happened to the United Nations How did the critics (评论家) like the new play (41) an event takes place, newspapers are on the streets (42) the details. Wherever anything happens, reporters are on the spot to (43) the news. Newspapers have one basic (44) to get the news as quickly as possible from its source, from those who make it to those who want to (45) it. Radio, television, and (46) inventions brought competition for newspapers, so did the development of magazines and other means of communication. (47) , this competition merely spurred (促进) the newspapers on. They quickly made use of the newer and faster means of communication to improve the (48) and thus the efficiency of their own operations.
Today more newspapers are (49) and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers (50) of the latest news, today’s newspapers (51) and influence readers about politics and other important and serious matters.
Newspapers influence readers’ economic choices (52) advertising. Most newspapers depend on advertising for their very (53) . Newspapers are sold at a price that (54) even a small part of the cost of production. The main (55) of income for most newspapers is commercial advertising. The (56) in selling advertising depends on a newspaper’s value to advertisers. This (57) in terms of circulation (发行量).
How many people read the newspaper Circulation depends (58) on the work of the circulation department and on the services or entertainment (59) in a newspaper’s pages. But for the most part, circulation depends on the newspaper’s value to readers as a source of information (60) the community, city, country, state, nation, and world—and even outer space.
A:way B:means C:chance D:success
By saying "His idea was a success", the author means ______.
A:the school master made a lot of money and got rich B:the school master became very famous among young students C:more and more young people went to the hostel for summer holidays D:more and more young students came to study at his school
By saying "His idea was a success", the author means ______.
A:the school master made a lot of money and got rich B:the school master became very famous among young students C:more and more young people went to the hostel for summer holidays D:more and more young students came to study at his school
By saying "His idea was a success", the author means ______.
A:the school master made a lot of money and got rich B:the school master became very famous among young students C:more and more young people went to the hostel for summer holidays D:more and more young students came to study at his school
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