A man once said how useless it was to put advertisements in the newspapers. "Last week," said be, "my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back."
"How did you write your advertisement" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known." This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the door way lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes, fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

This is a story about( )

A:a useless advertisement B:how to make an effective advertisement C:how the man lost and found his umbrella D:what the merchant did for the umbrella owner

______, the design is useless.

A:To speak practical B:Speaking practical C:Practically speaking D:In speaking practical

A man once said how useless it was to put advertisements in the newspapers. "Last week," said he, "my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back."
"How did you write your advertisement" asked one of the listeners, a merchant.
"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. "
"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known." This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes, fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
This is a story about ______ .

A:a useless advertisement B:how to make an effective advertisement C:how the man lost and found his umbrella D:what the merchant did for the umbrella owner

It is useless ______ about this point now.

A:arguing B:to argue about C:to be argued D:to argue

Whatever Happens to Old Computers

You have just got a new computer and you are delighted with it. It is doing everything you wanted your new computer to do. But what are you going to do with your old computer Have you ever wondered what other people do with their old computers In the past they have often paid high prices for their old computers, but how much do you think these computers are worth now Few people want to buy a computer that has become out of date or has been replaced by a newer model. Unfortunately, the only thing you can do with a computer that you have had for five or six years is to throw it away with your other garbage!
What do many people do when they try to sell their old computers Foolishly, they take into account its original cost and then reduce the price according to the age of the computer rather like a second-hand car. They are wrong. They forget that new computers are becoming cheaper every day, making old computers almost worthless. In 1985, for example, a good computer cost over US $ 4,000. Ten years later its owner would be lucky to get $ 400. Although old computers are still more useful than old typewriters, you must be careful about buying a second-hand computer. The microchips in a computer may last a long time, but the hard disk will not. It will probably cost more to replace the hard disk with a new one than the computer itself is worth. Moreover, replacing the old processor in a computer is simply not worth the trouble as it will probably be incapable of running newer software. Ultimately, saving and repairing an old computer is like building a car from spare parts. It is far cheaper to buy a new car.
One well-known computer magazine recently compiled a list of ten things to do with an old computer. One suggestion was to donate it to charity or give it as one of the small prizes in a competition. The final suggestion was to store it in a safe place and hope that it would become a collector’s item in fifteen or twenty years though the article in the magazine admitted that in fifteen or twenty years there may be so many old computers that they will all be worthless.
Whatever you decide to do with an old computer will not alter the fact that it will be useless as a piece of technology in several years. The world of computers is quickly changing and eventually all computers will not only be integrated with video telephone and run CD-ROM disks, but will also be able to perform a countless number of tasks which as yet we cannot even imagine. All these uses will require much more advanced and powerful machines that will automatically condemn even the most advanced computer today to the garbage can of the twentieth century.

The author argues that the most advanced computer today( ).

A:is useless B:is worthless C:is cheap D:will eventually be out of date


? ?下面的短文有15处空白,请根据短文内容为每处空白白确定1个最佳选项。

? ?
Unpopular Subjects?

? ?Is there a place in today’s society for the study of useless subjects in our universities? Just over 100 years ago Fitzgerald argued in a well-written letter to Nature that "universities must be allowed to study useless subjects-if{{U}} ?(51) ?{{/U}}don’t, who will?" He went on to use the example of Maxwell’s electrodynamics(电动力学) as one case where a "useless subject" has been transformed (转换) to a {{U}}?(52) ?{{/U}} subject.
? ?Nowadays this argument is again very active in many {{U}}?(53) ?{{/U}} Indeed one suspects that it is one of those arguments that must be fought anew (重新) by each generation. But now there is an {{U}}?(54) ?{{/U}} twist (歪曲,扭曲) -subjects must not only be useful, they {{U}}?(55) ?{{/U}} also be popular enough that students will flock (蜂拥) to do them, and even flock to {{U}}?(56) ?{{/U}} to do them.
? ?As universities become commercial operations, the pressure to eliminate(去除) subjects or departments that are less popular will become {{U}}?(57) ?{{/U}}. Perhaps this is more acutely(尖锐的) felt at the moment by physics. There has been much discussion in the press of universities that are {{U}}?(58) ?{{/U}} physics departments and incorporate(使合并)them with mathematics or engineering departments.
? ?Many scientists think otherwise. They see physics as a {{U}}?(59) ?{{/U}} science, which must be kept alive if only to provide a ?{{U}} ?(60) ?{{/U}} for other sciences and engineering. It is of their great personal concern that physics teaching and research is {{U}}?(61) ?{{/U}} in many universities. How can it be preserved(保留,保存)in the rush towards commercial {{U}}?(62) ?{{/U}}? A major turnaround (转变) in student popularity(讨人喜欢,流行) may have to wait {{U}}?(63) ?{{/U}} the industrial world discovers that it needs physicists and starts paying them well.
? ?Physics is now not only unpopular; it is also "hard". We can do more about the latter by {{U}}?(64) ?{{/U}} teaching in our schools and universities. We can also develop cooperative arrangements to ensure that physicists {{U}}?(65) ?{{/U}} their research and teaching up to date.

A:useful B:useless C:usable D:unusable

{{B}}第二篇{{/B}}

? ?
Whatever Happens to Old Computers?

? ?You have just got a new computer and you are delighted with it. It is doing everything you wanted your new computer to do. But what are you going to do with your old computer? Have you ever wondered what other people do with their old computers? In the past they have often paid high prices for their old computers, but how much do you think these computers are worth now? Few people want to buy a computer that has become out of date or has been replaced by a newer model. Unfortunately, the only thing you can do with a computer that you have had for five or six years is to throw it away with your other garbage!
? ?What do many people do when they try to sell their old computers? Foolishly, they take into account its original cost and then reduce the price according to the age of the computer rather like a second-hand car. They are wrong. They forget that new computers are becoming cheaper every day, making old computers almost worthless. In 1985, for example, a good computer cost over US $ 4,000. Ten years later its owner would be lucky to get $ 400. Although old computers are still more useful than old typewriters, you must be careful about buying a second-hand computer. The microchips in a computer may last a long time, but the hard disk will not. It will probably cost more to replace the hard disk with a new one than the computer itself is worth. Moreover, replacing the old processor in a computer is simply not worth the trouble as it will probably be incapable of running newer software. Ultimately, saving and repairing an old computer is like building a car from spare parts. It is far cheaper to buy a new car.
? ?One well-known computer magazine recently compiled a list of ten things to do with an old computer. One suggestion was to donate it to charity or give it as one of the small prizes in a competition. The final suggestion was to store it in a safe place and hope that it would become a collector’s item in fifteen or twenty years though the article in the magazine admitted that in fifteen or twenty years there may be so many old computers that they will all be worthless.
? ?Whatever you decide to do with an old computer will not alter the fact that it will be useless as a piece of technology in several years. The world of computers is quickly changing and eventually all computers will not only be integrated with video telephone and run CD-ROM disks, but will also be able to perform a countless number of tasks which as yet we cannot even imagine. All these uses will require much more advanced and powerful machines that will automatically condemn even the most advanced computer today to the garbage can of the twentieth century.
The author argues that the most advanced computer today______.

A:is useless B:is worthless C:is cheap D:will eventually be out of date

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