Text 1
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉 )restaurant, then another drive -in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive -in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf - service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake -mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise (特许经营other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.
Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen - cent hamburgers. In 1976, McDonald’ s had over $1 billion in total sales. Its first twenty - two years is one of the most incredible success stories in modem American business history.
A:creativity is an important element of business success B:Ray Kroc was the close partner of the McDonald brothers C:Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc D:California is the best place to go into business
Text 2
For a long time, researchers have tried to nail down just what shapes us--or what, at least, shapes us most. And over the years, they’ve had a lot of finding moments. First it was our parents, particularly our mothers. Then it was our genes. Next it was our peers, who show up last but hold great sway. And all those ideas were good ones--but only as far as they went.
The fact is once investigators had exposed all the data from those theories, they still came away with as many questions as answers. Somewhere, there was a sort of temperamental dark matter exerting an invisible gravitational pull of its own. More and more, scientists are concluding that this un explained force is our siblings.
From the time they are born, our brothers and sisters are our collaborators and coconspirators, our role models and cautionary tales. They are our scolds, protectors, goads, tormentors, playmates, counselors, sources of envy, objects of pride. They teach us how to resolve conflicts and how not to; how to conduct friendships and when to walk away from them. Sisters teach brothers about the mysteries of girls; brothers teach sisters about the puzzle of boys. Our spouses arrive comparatively late in our lives; our parents eventually leave us. Our siblings may be the only people we’ll ever know who truly qualify as partners for life. "Siblings," says family sociologist Katherine Conger, "are with us for the whole journey."
Within the scientific community, siblings have not been wholly ignored, but research has been limited mostly to discussions of birth order. Older sibs were said to be strivers; younger ones rebels; middle kids the lost souls. The stereotypes were broad, if not entirely untrue, and there the discussion mostly ended.
But all that’s changing. At research centers in the U. S. , Canada, Europe and elsewhere, investigators are launching a wealth of new studies into the sibling dynamic, looking at ways brothers and sisters steer one another into--or away from--risky behavior; how they form a protective buffer against family upheaval; how they educate one another about the opposite sex; how all siblings compete for family recognition and come to terms over such impossibly charged issues as parental favoritism.
From that research, scientists are gaining intriguing insights into the people we become as adults. Does the manager who runs a congenial office call on the peacemaking skills learned in the family playroom Do husbands and wives benefit from the inter-gender negotiations they waged when their most important partners were their sisters and brothers All that is under investigation. "Sib lings have just been off the radar screen until now," says Conger. But today serious work is revealing exactly how our brothers and sisters influence us.
A:parents. B:genes. C:peers. D:brothers and sisters.
"Family" is of course an elastic word. But when British people say that their society is based on family life, they are thinking of "family" in its narrow, peculiarly European sense of mother, father and children living together alone in their own house as an economic and social unit. Thus, every British marriage indicates the beginning of a new and independent family--hence the tremendous importance of marriage in British life. For both the man and the woman, marriage means leaving one’s parents and starting one’s own life. The man’s first duty Will then be to his wife, and the wife’s to her husband. He will be entirely responsible for her financial support, and she for the running of the new home. Their children will be their common responsibility and theirs alone. Neither the wife’s parents nor the husband’s, nor their brothers or sisters, aunts or uncles, have any right to interfere with them——they are their own masters.
Readers of novels like Jane Austen’s Pride and Prejudice will know that in former times marriage among wealthy families were arranged by the girl’s parents, that is, it was the parents duty to find a suitable husband for their daughter, preferably a rich one, and by skillful encouragement to lead him eventually to ask their permission to marry her. Until that time, the girl was protected and maintained in the parents’ home, and the financial relief of getting rid of her could be seen in their giving the newly married pair a sum of money called a dowry. It is very different today. Most girls of today get a job when they leave school and become financially independent before their marriage. This has had two results. A girl chooses her own husband, and she gets no dowry.
A:by the couple B:with the help of their parents C:by brothers and sisters D:with the help of aunts and uncles
Passage Five
"Family" is of course an elastic word. But when British people say that their society is based on family life, they are thinking of "family" in its narrow, peculiarly European sense of mother, father and children living together alone in their own house as an economic and social unit. Thus, every British marriage indicates the beginning of a new and independent family--hence the tremendous importance of marriage in British life. For both the man and the woman, marriage means leaving one’s parents and starting one’s own life. The man’s first duty will then be to his wife, and the wife’s to her husband. He will be entirely responsible for her financial support, and she for the running of the new home. Their children will be their common responsibility and theirs alone. Neither the wife’s parents nor the husband’s, nor their brothers or sisters, aunts or uncles, have any right to interfere with them they are their own masters.
Readers of novels like Jane Austen’s Pride and Prejudice will know that in former times marriage among wealthy families were arranged by the girl’s parents, that is, it was the parents’ duty to find a suitable husband for their daughter, preferably a rich one, and by skillful encouragement to lead him eventually to ask their permission to marry her. Until that time, the girl was protected and maintained in the parents’ home, and the financial relief of getting rid of her could be seen in their giving the newly married pair a sum of money called a dowry. It is very different today. Most girls of today get a job when they leave school and become financially independent before their marriage. This has had two results. A girl chooses her own husband, and she gets no dowry.
A:by the couple B:with the help of their parents C:by brothers and sisters D:with the help of aunts and uncles
"Family" is of course an elastic word. But when British people say that their society is based on family life, they are thinking of "family" in its narrow, peculiarly European sense of mother, father and children living together alone in their own house as an economic and social unit. Thus, every British marriage indicates the beginning of a new and independent family--hence the tremendous importance of marriage in British life. For both the man and the woman, marriage means leaving one’s parents and starting one’s own life. The man’s first duty Will then be to his wife, and the wife’s to her husband. He will be entirely responsible for her financial support, and she for the running of the new home. Their children will be their common responsibility and theirs alone. Neither the wife’s parents nor the husband’s, nor their brothers or sisters, aunts or uncles, have any right to interfere with them——they are their own masters.
Readers of novels like Jane Austen’s Pride and Prejudice will know that in former times marriage among wealthy families were arranged by the girl’s parents, that is, it was the parents duty to find a suitable husband for their daughter, preferably a rich one, and by skillful encouragement to lead him eventually to ask their permission to marry her. Until that time, the girl was protected and maintained in the parents’ home, and the financial relief of getting rid of her could be seen in their giving the newly married pair a sum of money called a dowry. It is very different today. Most girls of today get a job when they leave school and become financially independent before their marriage. This has had two results. A girl chooses her own husband, and she gets no dowry.
A:by the couple B:with the help of their parents C:by brothers and sisters D:with the help of aunts and uncles
"Family" is of course an elastic word. But when British people say that their society is based on family life, they are thinking of "family" in its narrow, peculiarly European sense of mother, father and children living together alone in their own house as an economic and social unit. Thus, every British marriage indicates the beginning of a new and independent family--hence the tremendous importance of marriage in British life. For both the man and the woman, marriage means leaving one’s parents and starting one’s own life. The man’s first duty Will then be to his wife, and the wife’s to her husband. He will be entirely responsible for her financial support, and she for the running of the new home. Their children will be their common responsibility and theirs alone. Neither the wife’s parents nor the husband’s, nor their brothers or sisters, aunts or uncles, have any right to interfere with them——they are their own masters.
Readers of novels like Jane Austen’s Pride and Prejudice will know that in former times marriage among wealthy families were arranged by the girl’s parents, that is, it was the parents duty to find a suitable husband for their daughter, preferably a rich one, and by skillful encouragement to lead him eventually to ask their permission to marry her. Until that time, the girl was protected and maintained in the parents’ home, and the financial relief of getting rid of her could be seen in their giving the newly married pair a sum of money called a dowry. It is very different today. Most girls of today get a job when they leave school and become financially independent before their marriage. This has had two results. A girl chooses her own husband, and she gets no dowry.
Everything is decided in a family ______.
A:by the couple B:with the help of their parents C:by brothers and sisters D:with the help of aunts and uncles
Passage Five
"Family" is of course an elastic word.
But when British people say that their society is based on family life, they are
thinking of "family" in its narrow, peculiarly European sense of mother, father
and children living together alone in their own house as an economic and social
unit. Thus, every British marriage indicates the beginning of a new and
independent family--hence the tremendous importance of marriage in British life.
For both the man and the woman, marriage means leaving one’s parents and
starting one’s own life. The man’s first duty Will then be to his wife, and the
wife’s to her husband. He will be entirely responsible for her financial
support, and she for the running of the new home. Their children will be their
common responsibility and theirs alone. Neither the wife’s parents nor the
husband’s, nor their brothers or sisters, aunts or uncles, have any right to
interfere with them——they are their own masters. Readers of novels like Jane Austen’s Pride and Prejudice will know that in former times marriage among wealthy families were arranged by the girl’s parents, that is, it was the parents duty to find a suitable husband for their daughter, preferably a rich one, and by skillful encouragement to lead him eventually to ask their permission to marry her. Until that time, the girl was protected and maintained in the parents’ home, and the financial relief of getting rid of her could be seen in their giving the newly married pair a sum of money called a dowry. It is very different today. Most girls of today get a job when they leave school and become financially independent before their marriage. This has had two results. A girl chooses her own husband, and she gets no dowry. |
A:by the couple B:with the help of their parents C:by brothers and sisters D:with the help of aunts and uncles
Passage Four
"Family" is of course an elastic word. But when British people say that their society is based on family life, they are thinking of "family" in its narrow, peculiarly European sense of mother, father and children living together alone in their own house as an economic and social unit. Thus, every British marriage indicates the beginning of a new and independent family-hence the tremendous importance of marriage in British life.
For both the man and the woman, marriage means leaving one’s parents and starting one’s own life. The man’s first duty will then be to his wife, and the wife’s to her husband. He will be entirely responsible for her financial support, and she for the running of the new home. Their children will be their common responsibility and theirs alone. Neither the wife’s parents nor the husband’s, nor their brothers or sisters, aunts or uncles, have any right to interfere with them-they are their own masters.
Readers of novels like Jane Austen’s Pride and Prejudice will know that in former times marriage among wealthy families were arranged by the girl’s parents, that is, it was the parents’ duty to find a suitable husband for their daughter, preferably a rich one, and by skillful encouragement to lead him eventually to ask their permission to marry her. Until that time, the girl was protected and maintained in the parents’ home, and the financial relief of getting rid of her could be seen in their giving the newly married pair a sum of money called a dowry. It is very different today. Most girls of today get a job when they leave school and become financially independent before their marriage. This has had two results. A girl chooses her own husband, and she gets no dowry.
Everything is decided in a family ______.
A:by the couple B:with the help of their parents C:by brothers and sisters D:with the help of aunts and uncles
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