根据下面内容,回答171-175题
Every product on the market has a variety of costs built into it before it is ever put up for saleto a customer.There are costs of production, transportation, storage, advertising, and more.Eachof these costs must bring in some profit at each stage : truckers must profit from transporting prod-
ucts, or they would not be in business.Thus, costs also include several layers of profits.The sell-ing price of a product must take all of these costs (and built in profits) into consideration.The sell-ing price itself consists of a markup over the total of all costs, and it is normally based on a per-centage of the total cost.
The markup may be quite high,90 percent of cost, or it may be low.Grocery items in a su-permarket usually have a low markup, while mink coats have a very high one.High markups,however, do not in themselves guarantee big profits.Profits come from turnover.If an item has a50 percent markup and does not sell, there is no profit.But if a cereal has an 8 percent markupand sells very well, there are reasonable profits.
While most pricing is based on cost factors, there are some exceptions.Prestige pricing meanssetting prices artificially high in order to attract select clientele.Such pricing attempts to suggestthat the quality or style of the product is exceptional or that the item cannot be found elsewhere.Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing.Leader pricing meanssetting low prices on certain items to get people to come into the stores.The products so priced arecalled loss leaders because little or no profit can be made on them.The profits are made from otherproducts people buy while in the store.Bait pricing, now generally considered illegal, means set-ting artificially low prices to attract customers.The store, however, has no intention of sellinggoods at the bait prices.The point is to get people into the store and persuade them of the inferior-ity of the low priced item.Then a higher priced item is presented as a better alternative.
A common retail tactic is odd priced products.For some products of $300, the store will setthe price at $295 or $299.95 to give the appearance of a lower price.Automobiles and other highpriced products are usually priced in this manner.For some reason $7995 has more appeal to apotential car customer than $8000.
Bid pricing is a special kind of price setting.It is often used in the awarding of governmentcontracts.Several companies are asked to submit bids on a job, and normally the lowest bidderwins.A school system may want to buy a large number of computers.Several companies are askedto submit prices, and the school district will decide on the best bid based as well on considerationsof quality and service.

In a department store, the purpose of prestige pricing()

A:demonstrates the bad quality of these items B:gets them to purchase some other articles C:earns some dirty money from these items D:persuades the rich customers to buy

Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer. There are costs of production, transportation, storage, advertising, and more. Each of these costs must bring in some profit at each stage: truckers must profit from transporting products, or they would not be in business. Thus, costs also include several layers of profits. The selling price of a product must take all of these costs (and built in profits) into consideration. The selling price itself consists of a markup over the total of all costs, and it is normally based on a percentage of the total cost.
The markup may be quite high, 90 percent of cost, or it may be low. Grocery items m a supermarket usually have a low markup, while mink coats have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.
While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low priced item. Then a higher priced item is presented as a better alternative.
A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high priced products are usually priced in this manner. For some reason $7995 has more appeal to a potential car customer than $8000.
Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.
In a department store, the purpose of prestige pricing ______.

A:demonstrates the bad quality of these items B:gets them to purchase some other articles C:earns some dirty money from these items D:persuades the rich customers to buy

Scientists who study the brain have found out a great deal about how we learn. They have (21) that babies learn much more from the sights and sounds around them than we (22) before. You can help your baby by taking advantage of her hunger to learn.
From the (23) beginning, babies try to imitate the (24) they hear us make. They "read" the (25) on our faces and our movements. That is (26) it is so important to talk, sing and smile to your child. Hearing you talk is your baby’s first (27) toward becoming a reader, because it (28) her to love language and to learn words.

28( )

A:allows  B:helps  C:moves  D:persuades

I am an American. Perhaps that (1) me a little biased, but I believe that the American presidency is the most (2) . job in the world. It’s a job that goes up for grabs (3) four years. The candidate who wins in November of 2000 will take office the following January and be the (4) new U.S. president of the twenty-first century.
The election campaign is a (5) one. Some say it begins right after the election and goes on for the next (6) years. That’s probably an exaggeration, but it does last a long time. Those who have their eyes on the job have to start (7) support and building campaign organizations early.
Some believe that the campaign for president should be (8) . I disagree. A long campaign is an endurance contest. It gives the (9) a chance to show their strengths and (10) them to betray their weaknesses. The extended scrutiny makes it much less likely that the (11) will accidentally choose an unqualified candidate to be their leader.
(12) , I enjoy the contest. It’s a marathon that produces a (13) who may have a profound effect (14) all our lives. You can have your playoffs and your championships; the debates, primaries, conventions, and November (15) are the sporting events that really matter!

A:persuades B:advises C:suggests D:forces

The manager allocates duties to the clerks.( )

A:assigns B:persuades C:asks D:orders

Every product on the market has a variety of costs built into it before it is ever put up for sale to a customer. There are costs of production, transportation, storage, advertising, and more. Each of these costs must bring in some profit at each stage: truckers must profit from transporting products, or they would not be in business. Thus, costs also include several layers of profits. The selling price of a product must take all of these costs (and built in profits) into consideration. The selling price itself consists of a markup over the total of all costs, and it is normally based on a percentage of the total cost.
The markup may be quite high, 90 percent of cost, or it may be low. Grocery items m a supermarket usually have a low markup, while mink coats have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.
While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low priced item. Then a higher priced item is presented as a better alternative.
A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high priced products are usually priced in this manner. For some reason $7995 has more appeal to a potential car customer than $8000.
Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.
In a department store, the purpose of prestige pricing ______.

A:demonstrates the bad quality of these items B:gets them to purchase some other articles C:earns some dirty money from these items D:persuades the rich customers to buy

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