The Man of Many Secrets—Harry Houdini—was one of the greatest American entertainers in the theater next century. He was a man famous for his escapes—from prison cells, from wooden boxes floating in rivers, from locked tanks full of water. He appeared in theaters all over Europe and America. Crowds came to see the great Houdini and his "magic" tricks.
Of course, his secret was not magic, or supernatural powers. It was simply strength. He had the ability to move his toes as well as he moved his fingers. He could move his body into almost any position he wanted.
Houdini started working in the entertainment world when he was 17, in 1891. He and his brother Theo performed card tricks in club in New York. They called themselves the Houdini Brothers. When Harry married in 1894, he and his wife Bess worked together as magician and assistant. But for a long time they were not very successful. Then Harry performed his first prison escape, in Chicago in 1898. Harry persuaded a detective to let him try to escape from the prison, and he invited the local newspapermen to watch.
It was the publicity that came from this that started Harry Houdini’s success. Harry had fingers trained to escape from handcuffs and toes trained to escape ankle chins. But his biggest secret was how he unlocked the prison doors. Every time he went into the prison cell, Bess gave him a kiss for good luck—and a small skeleton key, which is a key that fits many locks, pass quickly from her mouth to his.
Harry used these prison escapes to build his fame. He arranged to escape from the local prison of every town he visited. In the afternoon, the people of the town would read about it in their local newspapers, and in the evening every seat in the local theater would be full. What was the result World-wild fame, and a name remembered today.
In the fourth paragraph, the underlined word "this" refers to ______.

A:his first prison escape B:the year 1898 C:the publicity D:Harry Houdini’s success

Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine.
Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Proctrer & Gamble faced a substantial publicity problem over the meaning of its 123-year-old company logo. A few ministers and other private citizens believed that the symbol was sacrilegious. These beliefs were covered extensively by the media and resulted in the firm receiving 15,000 phone calls about the rumor in June alone. To combat this negative publicity, the firm issued news releases featuring prominent clergy that refuted the rumors, threatened to sue those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumor were temporarily put to rest. However, in 1985, negative publicity became so disruptive that Procter & Gamble decided to remove the logo from its products.
A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored jobs program might go unreported or receive three-sentence coverage in a local newspaper.
The example in Paragraph 3 is intended to demonstrate______.

A:the power of publicity B:the victim of publicity C:the terrible effect of rumors D:the vulnerability of people to publicity

Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine.
Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Proctrer & Gamble faced a substantial publicity problem over the meaning of its 123-year-old company logo. A few ministers and other private citizens believed that the symbol was sacrilegious. These beliefs were covered extensively by the media and resulted in the firm receiving 15,000 phone calls about the rumor in June alone. To combat this negative publicity, the firm issued news releases featuring prominent clergy that refuted the rumors, threatened to sue those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumor were temporarily put to rest. However, in 1985, negative publicity became so disruptive that Procter & Gamble decided to remove the logo from its products.
A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored jobs program might go unreported or receive three-sentence coverage in a local newspaper.
The passage implies that______.

A:the placement of a story is not quite important B:the report of a crime may not be true C:local newspapers are not interested in company-sponsored programs D:publicity is not always necessary

下面有3篇短文，每篇短文后有5道题。请根据短文内容，为每题确定1个最佳选项。
{{B}}第一篇{{/B}}

What changed from 1968 to 1996?

A:Publicity B:Information C:Communication D:The average soundbite

The Man of Many Secrets—Harry Houdini—was one of the greatest American entertainers in the theater next century. He was a man famous for his escapes—from prison cells, from wooden boxes floating in rivers, from locked tanks full of water. He appeared in theaters all over Europe and America. Crowds came to see the great Houdini and his "magic" tricks.
Of course, his secret was not magic, or supernatural powers. It was simply strength. He had the ability to move his toes as well as he moved his fingers. He could move his body into almost any position he wanted.
Houdini started working in the entertainment world when he was 17, in 1891. He and his brother Theo performed card tricks in club in New York. They called themselves the Houdini Brothers. When Harry married in 1894, he and his wife Bess worked together as magician and assistant. But for a long time they were not very successful. Then Harry performed his first prison escape, in Chicago in 1898. Harry persuaded a detective to let him try to escape from the prison, and he invited the local newspapermen to watch.
It was the publicity that came from this that started Harry Houdini’s success. Harry had fingers trained to escape from handcuffs and toes trained to escape ankle chins. But his biggest secret was how he unlocked the prison doors. Every time he went into the prison cell, Bess gave him a kiss for good luck—and a small skeleton key, which is a key that fits many locks, pass quickly from her mouth to his.
Harry used these prison escapes to build his fame. He arranged to escape from the local prison of every town he visited. In the afternoon, the people of the town would read about it in their local newspapers, and in the evening every seat in the local theater would be full. What was the result World-wild fame, and a name remembered today.
In the fourth paragraph, the underlined word "this" refers to ______.

A:his first prison escape B:the year 1898 C:the publicity D:Harry Houdini’s success

The Man of Many Secrets—Harry Houdini—was one of the greatest American entertainers in the theater next century. He was a man famous for his escapes—from prison cells, from wooden boxes floating in rivers, from locked tanks full of water. He appeared in theaters all over Europe and America. Crowds came to see the great Houdini and his "magic" tricks.
Of course, his secret was not magic, or supernatural powers. It was simply strength. He had the ability to move his toes as well as he moved his fingers. He could move his body into almost any position he wanted.
Houdini started working in the entertainment world when he was 17, in 1891. He and his brother Theo performed card tricks in club in New York. They called themselves the Houdini Brothers. When Harry married in 1894, he and his wife Bess worked together as magician and assistant. But for a long time they were not very successful. Then Harry performed his first prison escape, in Chicago in 1898. Harry persuaded a detective to let him try to escape from the prison, and he invited the local newspapermen to watch.
It was the publicity that came from this that started Harry Houdini’s success. Harry had fingers trained to escape from handcuffs and toes trained to escape ankle chins. But his biggest secret was how he unlocked the prison doors. Every time he went into the prison cell, Bess gave him a kiss for good luck—and a small skeleton key, which is a key that fits many locks, pass quickly from her mouth to his.
Harry used these prison escapes to build his fame. He arranged to escape from the local prison of every town he visited. In the afternoon, the people of the town would read about it in their local newspapers, and in the evening every seat in the local theater would be full. What was the result World-wild fame, and a name remembered today.
In the fourth paragraph, the underlined word "this" refers to ______.

A:his first prison escape B:the year 1898 C:the publicity D:Harry Houdini’s success