Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved． Questions:

What kind of goals can mission statement fail to achieve?( )

A:Fail to provide realistic guidelines to guide the actions to achieve results. B:Fail to design a goal that everyone agrees. C:Fail to point out a good goal. D:Fail to implement effectively.

Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved． Questions:

Which element should a logistics mtssion statement focus on?( )

A:Transportation. B:Costs. C:Customers. D:Punctuality.

Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved． Questions:

How should a logistics vision statement add value to its customers?( )

A:To provide cheaper services. B:To provide more choices for transportations. C:To communicate better with customers. D:To provide better,more cost-effective and punctual services.

Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved． Questions:

What should a logistics mission statement provide?( )

A:Management encouragement. B:A design of new methods to apply to customer satisfaction. C:Some detailed actions to undertake to obtain more market share. D:An outline of actions for goals to be achieved．

C Choosing the Right Resolution (决定) Millions of Americans began 2014 with the same resolution they started 2013 with, a goal of losing weight. However, setting weight loss as a goal is a mistake. To reach our goal of losing weight --- the output, we need to control what we eat --- the input ( 输入). That is, we tend to care about the output but not to control the input. This is a bad way to construct goals. The alternative is to focus your resolution on the input. Instead of resolving to lose weight, try an actionable resolution: “I’ll stop having desert for lunch,” or “I’ll walk every day for 20 minutes.” Creating a goal that focuses on a well-specified input will likely be more effective than concentrating on the outcome. Recently a new science behind incentives (激励) , including in education, has been discussed. For example, researcher Roland Fryer wanted to see what works best in motivating children to do better in school. In some cases, he gave students incentives based on input, like reading certain books, while in others, the incentives were based on output, like results on exams. His main finding was that incentives increased achievement when based on input but had no effect on output. Fryer’s conclusion was that the intensives for inputs might be more effective because do not know how to do better on exam, aside from general rules like “study harder.” Reading certain books, on the other hand, is a well-set task over which they have much more control. As long as you have direct control over your goal, you have a much higher chance of success. And it’s easier to start again if you fail, because you know exactly what you need to do. If you want to cut down on your spending, a good goal would be making morning coffee at home instead of going to a cafe, for example. This is a well-specified action-based goal for which you can measure your success easily. Spending less money isn’t a goal because it’s too general. Similarly, if you want to spend more time with your family, don’t stop with this general wish. Think bout an actionable habit that you could adopt and stick to, like a family movie night every Wednesday. In the long run, these new goals could become a habit. The writer thinks that setting weight loss as a goal is a mistake because ________ .

A:it is hard to achieve for most Americans B:it is focused too much on the result C:it is dependent on too many things D:it is based on actionable decisions

Which of the following is one of the topics of session 2（　）

A:Goal setting B:interview preparation C:learning planning D:personality analysis

Most people believe they don’t have much imagination. They are wrong. Everyone has imagination, but most of us, once we become adults, forget how to access it. Creativity isn’t always connected with great works of art or ideas. People at work and in their free time routinely think of creative ways to solve problems. Maybe you have a goal to achieve, a tricky question to answer or you just want to expand your mind! Here are three techniques to help you.
This technique involves taking unrelated ideas and trying to find links between them. First, think about the problem you have to solve or the job you need to do. Then find an image, word, idea or object ,for example, a candle. Write down all the ideas/words associated with candles: light, fire, matches, wax, night, silence, etc. Think of as many as you can. The next stage is to relate the ideas to the job you have to do. So imagine you want to buy a friend an original present; you could buy him tickets to a match or take him out for the night.
Imagine that normal limitations don’t exist. You have as much time/space/money, etc. as you want. Think about your goal and the new possibilities. If, for example, your goal is to learn to ski(滑 雪),you can now practice skiing every day of your life(because you have the time and the money). Now adapt this to reality. Maybe you can practice skiing every day in December, or every Monday in January.
Look at the situation from a different point of view. Good negotiators(谈判者)use this technique in business, and so do writers. Fiction writers often imagine they are the characters in their books. They ask questions: what does this character want Why can’t she get it What changes must she make to get what she wants What does she dream about If your goal involves other people, put yourself "in their shoes". The best fishermen think like fish!
The second technique suggests that you just imagine

A:setting a goal is as simple as skiing. B:you have every resource to achieve your goal. C:new possibilities will soon appear. D:December and January are the best months for skiing.

Most people believe they don’t have much imagination. They are wrong. Everyone has imagination, but most of us, once we become adults, forget how to access it. Creativity isn’t always connected with great works of art or ideas. People at work and in their free time routinely think of creative ways to solve problems. Maybe you have a goal to achieve, a tricky question to answer or you just want to expand your mind! Here are three techniques to help you.
This technique involves taking unrelated ideas and trying to find links between them. First, think about the problem you have to solve or the job you need to do. Then find an image, word, idea or object ,for example, a candle. Write down all the ideas/words associated with candles: light, fire, matches, wax, night, silence, etc. Think of as many as you can. The next stage is to relate the ideas to the job you have to do. So imagine you want to buy a friend an original present; you could buy him tickets to a match or take him out for the night.
Imagine that normal limitations don’t exist. You have as much time/space/money, etc. as you want. Think about your goal and the new possibilities. If, for example, your goal is to learn to ski(滑 雪),you can now practice skiing every day of your life(because you have the time and the money). Now adapt this to reality. Maybe you can practice skiing every day in December, or every Monday in January.
Look at the situation from a different point of view. Good negotiators(谈判者)use this technique in business, and so do writers. Fiction writers often imagine they are the characters in their books. They ask questions: what does this character want Why can’t she get it What changes must she make to get what she wants What does she dream about If your goal involves other people, put yourself "in their shoes". The best fishermen think like fish!
The second technique suggests that you just imagine

A:setting a goal is as simple as skiing. B:you have every resource to achieve your goal. C:new possibilities will soon appear. D:December and January are the best months for skiin