The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
Which of the following was confirmed by the motivation studies
A:Instant coffee was strongly resisted in the market places. B:The advertising expenditure for instant coffee was far greater than that for regular coffee. C:There might be deeper reasons in the resistance to instant coffee. D:It was a lazy housewife who used instant coffee.
The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
Which of the follwing statements is true about the result of the test
A:Nearly half of the women tested described the instant coffee user a lazy housewife and a poor planner. B:About fifty percent of the women were lazy. C:25% the women tested believed that wives who used instant coffee were lazy. D:Wives who used regular coffee were good planners.
The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
According to the passage, many women preferred regular coffee to instant coffee because ______.
A:regular coffee tasted better than instant coffee B:they intented to do something the hard way C:they felt unconciously ashamed of prepairing instant coffee D:they don’t like to change their way of doing things
Text 2
The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee. |
A:Instant coffee was strongly resisted in the market places. B:The advertising expenditure for instant coffee was far greater than that for regular coffee. C:There might be deeper reasons in the resistance to instant coffee. D:It was a lazy housewife who used instant coffee.
Text 2
The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee. |
A:Nearly half of the women tested described the instant coffee user a lazy housewife and a poor planner. B:About fifty percent of the women were lazy. C:25% the women tested believed that wives who used instant coffee were lazy. D:Wives who used regular coffee were good planners.
Text 2
The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee. |
A:regular coffee tasted better than instant coffee B:they intented to do something the hard way C:they felt unconciously ashamed of prepairing instant coffee D:they don’t like to change their way of doing things
It is difficult to imagine what life would be like without memory. The meanings of thousands of everyday perceptions, the bases (1) the decisions we make, and the roots of our habits and skills are to be (2) in our past experiences, which are brought into the present (3) memory.
Memory can be defined as the capacity to keep (4) available for later use. It includes not only " (5) " things like arithmetic or historical facts, but also any (6) in the way an animal typically behaves. Memory is (7) when a rat gives up eating grain because he has sniffed something (8) in the grain pile. Memory is also involved when a six-year-old child (9) to swing a baseball bat.
Memory (10) not only in humans and animals but also in some physical objects and machines. Computers, for example, contain (11) for storing data for later use. It is interesting to compare the memory-storage (12) of a computer (13) that of a human being. The instant-access memory of a large computer may hold up to 100, 000 "words"—ready for (14) use. An average American teenager probably (15) the meanings of about 100, 000 words of English. (16) , this is but a fraction of the total (17) of information which the teenager has stored. Consider, for example, the (18) of facts and places that the teenager can recognize on sight. The use of (19) is the basis of the advanced problem-solving intelligence of human beings. A large part of a person’s memory is in terms of words and (20) of words.
A:progressive B:instructive C:instant D:protective
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