Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved． Questions:

What kind of goals can mission statement fail to achieve?( )

A:Fail to provide realistic guidelines to guide the actions to achieve results. B:Fail to design a goal that everyone agrees. C:Fail to point out a good goal. D:Fail to implement effectively.

Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved． Questions:

How should a logistics vision statement add value to its customers?( )

A:To provide cheaper services. B:To provide more choices for transportations. C:To communicate better with customers. D:To provide better,more cost-effective and punctual services.

Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved． Questions:

What should a logistics mission statement provide?( )

A:Management encouragement. B:A design of new methods to apply to customer satisfaction. C:Some detailed actions to undertake to obtain more market share. D:An outline of actions for goals to be achieved．

After yuppies and dinkies, a new creature from adland stalks the block. The NYLON. an acronym linking New York and London, is a refinement of those more familiar categories such as jet-setters and cosmocrats (cosmopolitan aristocrats...do keep up). Marketing professionals have noted that (1) the demise of Concorde, a new class of high-earner increasingly (2) his or her time shuttling (3) the twin capitals of globalisation And NYLONS prefer their home comforts (4) tap in both cities. Despite the impressive (5) of air miles, they are not adventurous people.
As (6) from Tom Wolfe’s Masters of the Universe of the 1980s. NYLONS have done more than well (7) the long boom and new economy of the last ten years. They are DJs. chefs, games designers. Internet entrepreneurs, fashionistas, publishers and even a (8) band of journalists and writers. They are self-consciously trendy and some are even able to (9) houses in both cities. Others will put up. (10) a house in one. and a view (11) a room m the (12) . Of course, their horizons do (13) beyond just New York and London. For many. Los Angeles is an important shopping mall.
More significantly for adland, NYLONS provide some useful marketing savings. Campaigns no longer have to differ very much in the two Cities, (14) NYLONS bring them ever closer together. The restaurants are the same, with Nobu now in London and Conran in New York. Many plays (15) in both cities at the same time. and DJs shuttle between the two. (16) the same garage to the same people in (17) clubs. Time Out and Wallpaper are the magazines of (18) . All this is fine for NYLONS. But not so much (19) for everybody else watching Notting Hill turn (20) a pale imitation of Greenwich Village.

9（）

A:offer B:provide C:buy D:afford

A:offer B:provide C:buy D:afford

I want to provide my boys with a (decent) education.

A:special B:provide C:general D:good

Research has shown that over half the children in Britain who take their own lunches to school do not eat (51) in the middle of the day. In Britain schools have to (52) meals at lunchtime. Children can (53) to bring their own food or have lunch at the school canteen.
One shocking (54) of this research is that school meals are much healthier than lunches prepared by parents. There are strict (55) for the preparation of school meals, which have to include one (56) of fruit and one of vegetables, as well as meat, a dairy item and starchy food like bread or pasta. Lunchboxes (57) by researchers contained sweet drinks, crisps and chocolate bars. Children (58) twice as much sugar as they should at lunchtime.
The research will provide a better (59) of why the percentage of overweight students in Britain has (60) in the last decade. Unfortunately, the government cannot (61) parents, but it can remind them of the (62) value of milk, fruit and vegetables. Small changes in their children’s diet can (63) their future health. Children can easily develop bad eating (64) at this age, and parents are the only ones who can (65) it.

A:give B:provide C:make D:do

Sex change surgery guidelines drafted 　　China is set to 　　51　　 its first clinical guideline on sex-change surgery, according to a notice put on the website of the Ministry of Health yesterday. 　　The ministry is now soliciting public and professional opinions on the draft guideline. The coming guideline aims to regulate and standardize sex reassignment surgery, part of a treatment for gender identity disorder in transsexuals. 　　Experts 　　52　　 nearly 2,000 Chinese have undergone sex-change surgery while 100,000 to 400,000 are still considering it. However, no official number is available. In the draft, the MOH sets 　　53　　 criteria for both surgical candidates and medical institutions. 　　Candidates for the surgery must be older than 20 and single, the draft guideline said. They are also required to prove a persistent desire for a sex change, to live for at least five consecutive years full-time in the new gender role, and to engage 　　54　　 mental therapy for at least one year. 　　Before surgery can take place, a candidate must receive a recommendation for the operation from a 　　55　　 after an appropriate series of therapy sessions. 　　Also, several legal requirements 　　56　　 be met before the procedure. 　　The candidate must provide proof from police that he or she has does not have any criminal offenses in the past. 　　Police must also agree to change the sex status on the identity card of the 57　　 receiver before the operation can, take 　　58　　. 　　The advent of such a guideline 　　59　　 to show that the government is concerned 　　60　　 the needs of a relatively small 　　61　　 of people who want to change sex. 　　But doctors also warn that all stakeholders, including the hospital and prospective receivers, should be highly cautious about this surgery. 　　The operation is more than a medical procedure due 　　62　　 its huge social and legal consequences. Doctors should make it clear to those 　　63　　 sex-change surgeries that the option always remains to continue to live in the original role. The guideline requires surgeons to tell patients about other options 　　64　　 hormone therapy. They are also required to explain the risks involved, and underlying social barriers including discrimination, and administrative recognition and approval. 　　For the candidates, the surgery itself is not the big issue 　　65　　 the long run. The real issue is the kind of life he or she will have to lead afterward.

A:issue B:provide C:withdraw D:bring about

Public Relations 　　Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image. 　　Publicity then is part of public relations when it is initiated by the firm, usually in the (51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a (53) because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the (54). Although the basic purpose of public relations is to provide positive influence (55) the public image, this influence generally may be less than (56) provided by the other components of the public image mix. 　　Publicity nay be in the form of news releases that have (57) overtones for the company initiate by the public relations department. Publicity on the other (58) should not be divorced from the marketing department, as it can (59) a useful adjunct(辅助) to the regular advertising. (60), not all publicity is initiated by the firm; some can (61) from an unfavorable press as a reaction to certain actions or lack of (62) that are controversial or even downright ill-advertised. 　　The (63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function, whether within the company or an outside firm, can take (64) of public image and opportunities. Many of these have to do with the way the (65) does business, such as its product quality, the servicing and handling of complaints, etc.

A:serious B:negative C:favorable D:provide

Public Relations 　　Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image. 　　Publicity then is part of public relations when it is initiated by the firm, usually in the (51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a (53) because the public relations department or consultant will likely not be in line with marketing efforts. Poor communication and no coordination can be the (54). Although the basic purpose of public relations is to provide positive influence (55) the public image, this influence generally may be less than (56) provided by the other components of the public image mix. 　　Publicity nay be in the form of news releases that have (57) overtones for the company initiate by the public relations department. Publicity on the other (58) should not be divorced from the marketing department, as it can (59) a useful adjunct(辅助) to the regular advertising. (60), not all publicity is initiated by the firm; some can (61) from an unfavorable press as a reaction to certain actions or lack of (62) that are controversial or even downright ill-advertised. 　　The (63) we wish to emphasize is that a firm is deluding(自欺) itself if it thinks its public relations function, whether within the company or an outside firm, can take (64) of public image and opportunities. Many of these have to do with the way the (65) does business, such as its product quality, the servicing and handling of complaints, etc.

A:produce B:connect C:involve D:provide