Advertising sells its products by offering seductive promises of youth, beauty, health, money, ease, romance, better lifestyle, even time. There’s no logical connection between a car and a cougar, but the image is powerful and presented with sophistication. We buy it and we may well buy the product.
When it comes to advertising, let the buyer beware. There are several less-than-candid techniques which advertisers use to get our attention. A product may be filmed or photographed in such a way to make it appear bigger, better, or more luscious. A product may be presented as being "unique", "one-of-a-kind", or "supreme", when in fact it’s identical to other products on the market. A product may claim to be "new" or "improved" when only an insignificant change has been made.
Finally, an advertiser may offer distorted truths or even tell outright lies. It takes a while for the government or the competition to catch up with false claims in advertising. Meanwhile, the public has been led to believe that a mouth wash can cure the common cold, or that bee pollen retards aging in human skin.
The consumer’s best defense is awareness. He can listen to, but not learn, the emotional message broadcast by the ad. He can distinguish between what the ad pretends to offer and what it is really selling. A face cream, for example, can only do so much. It can reduce dryness and provide temporary smoothness and moisture to the skin. But it is made in a factory, not in a magician’s study. It cannot turn back the clock.
According to the passage, many of the "new", "improved" products are ______.

A:quite different from the old products B:almost the same with the former products C:insignificant products D:not important goods

Text 1

A:quite different from the old products B:almost the same with the former products C:insignificant products D:not important goods

The individual TV viewer invariably senses that he or she is ______ an anonymous, statistically insignificant part of a huge and diverse audience.

A:everything except B:anything but C:no less than D:nothing more than

Passage Two
The lion may be the most famous of all the predators of Africa, but one of the most fascinating is the wild dog. Wild dogs are fairly small, averaging seventy pounds, with round, fanlike ears that look too big for their heads. They have shaggy brown coats with scattered patches of white. One of these animals by itself looks harmless or even comical. But when they band together, in packs of up to forty, the wild dogs become dangerous predators that tirelessly run down and kill animals that are many times their own size.
Wild dogs have to be good hunters in order to feed their large families; a single female can have as many as sixteen pups at a time. But usually only one female in a pack breeds at a time, and all the pack members help to care for the young. At first, the pups feed on their mother’s milk. Then the other dogs begin to bring back meat from the kill, carrying it in their stomachs and throwing it up when the pups come running to them to beg for food. Finally, the young dogs begin to go along on hunts. At this time one of the most striking differences between wild dogs and lions can be seen. When a pride of lions makes a kill, the adult males always eat their fill first. But the wild dogs let the pups feed first, even when they are still too young to really help in making the kill.

A:remarkable B:terrifying C:important D:insignificant

In 1914, an apparently insignificant event in a remote part Of Eastern Europe ______ Europe into a great war.

A:increased B:imposed C:passed D:plunged

Passage Two The lion may be the most famous of all the predators of Africa, but one of the most fascinating is the wild dog. Wild dogs are fairly small, averaging seventy pounds, with round, fanlike ears that look too big for their heads. They have shaggy brown coats with scattered patches of white. One of these animals by itself looks harmless or even comical. But when they band together, in packs of up to forty, the wild dogs become dangerous predators that tirelessly run down and kill animals that are many times their own size. Wild dogs have to be good hunters in order to feed their large families; a single female can have as many as sixteen pups at a time. But usually only one female in a pack breeds at a time, and all the pack members help to care for the young. At first, the pups feed on their mother’s milk. Then the other dogs begin to bring back meat from the kill, carrying it in their stomachs and throwing it up when the pups come running to them to beg for food. Finally, the young dogs begin to go along on hunts. At this time one of the most striking differences between wild dogs and lions can be seen. When a pride of lions makes a kill, the adult males always eat their fill first. But the wild dogs let the pups feed first, even when they are still too young to really help in making the kill.

A:remarkable B:terrifying C:important D:insignificant

People are indulging in an illusion whenever they find themselves explaining at a cocktail(鸡尾酒)party，say, that the are “in computers，”or“ in telecommunications，”or “in electronic funds transfer”. The implication is that they are part of the high-tech world. Just between us，they usually aren’t. The researchers who made fundamental breakthroughs in those areas are in a high-tech business. The rest of us are （71）of their work. We use computers and other new technology components to develop our products or to organize our affairs. Because we go about this work in teams and projects and other tightly knit working group（紧密联系在一起的工作小组），we are mostly in the human communication business. Our successes stem from good human interactions by all participants in the effort，and our failures stem from poor human interactions.
The main reason we tend to focus on the（72）rather than the human side of work is not because it’s more (73)，but because it’s easier to do. Getting the new disk drive installed is positively trivial compared to figurine out why Horace is in a blue funk(恐惧）or why Susan is dissatisfied with the company aver only a few months. Human interactions are complicated and never very crisp（干脆的，干净利落的）and clean in　their effects, but they matter more than any other aspect of the work. If you find yourself concentrating on the（74）rather than the（75）．you’re like the vaudeville character （杂耍人物）who loses his Keys on a dark street and looks for them on the adjacent street because，as he explains，“The light is better there!”

A:trivial B:crucial C:minor D:insignificant