The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
Which of the following was confirmed by the motivation studies
A:Instant coffee was strongly resisted in the market places. B:The advertising expenditure for instant coffee was far greater than that for regular coffee. C:There might be deeper reasons in the resistance to instant coffee. D:It was a lazy housewife who used instant coffee.
In the United States today, coffee is a more popular drink (1) tea, but tea played (2) interesting part in the history of the United States. Before they won their (3) from Britain, the colonists were forced to (4) taxes on many goods imported into America. The tax money was (5) to support colonial governors and officials sent to the colonies by the British. In 1770 the British Prime Minister had repealed most of the taxes, but King George (6) on retaining the tax (7) tea. The King saw the tax as a (8) of the British right to tax the colonies. American merchants (9) smuggled nine-tenths of America’s tea into the country and (10) paying the taxes.
(11) the tax savings, the price of tea remained expensive due. to (12) shipping costs. When the British Parliament (13) a new law which would allow British companies to import tea more (14) than American shipping companies, the (15) were alarmed and they (16) a protest. In Boston citizens and merchants, who (17) disguised as Indians, boarded a British ship and (18) ＄15000 worth of tea into the harbor. This protest (19) Great Britain is known as the Boston Tea Party. It was one of the earliest acts of (20) against British rule.
6（）
A:resisted B:assisted C:insisted D:preferred
Text 2
| The producers of instant coffee found
their product strongly resisted in the market places despite their product’s
manifest advantages. Furthermore, the advertising expenditure for instant coffee
was far greater than that for regular coffee. Efforts were made to find the
cause of the consumers’ seemingly unreasonable resistance to the product. The
reason given by most people was dislike for the taste. The producers suspected
that there might be deeper reasons, however. This was confirmed by one of
motivation research’s classic studies, one often cited in the trade. Mason
Haire, of the university of California, constructed two shopping lists that were
identical except for one item. There were six items common to both lists:
hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the
brands or amounts specified. The seventh item, in fifth place on both lists,
read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the
other. One list was given to each one in a group of fifty women, and the other
list to those in another group of the same size. The women were asked to study
their lists and then to describe, as far as they could, the kind of women
("personality and character") who would draw up that shopping list. Nearly half
of those who had received the list including instant coffee described a
housewife who was lazy and a poor planner. On the other hand, only one woman in
the other group described the housewife, who had included regular coffee on her
list, as lazy; only six of that group suggested that she was a poor planner.
Eight women felt that the instant-coffee user was probably not a good wife! No
one in the other group drew such a conclusion about the housewife who intended
to buy regular coffee. |
Which of the following was confirmed by the motivation studies
A:Instant coffee was strongly resisted in the market places. B:The advertising expenditure for instant coffee was far greater than that for regular coffee. C:There might be deeper reasons in the resistance to instant coffee. D:It was a lazy housewife who used instant coffee.
Any ______ (propose) that Norman should be dismissed must be resisted.
She persevered in her ideas despite obvious objections raised by friends.
A:persisted B:insisted C:resisted D:suggested
His new girlfriend (omitted)to tell him that she was married.
A:forgot B:resisted C:deleted D:left out
She {{U}}persevered{{/U}} in her ideas despite obvious objections raised by friends.
A:persisted B:insisted C:resisted D:suggested
单选题
