The producers of instant coffee found their product strongly resisted in the market places despite their product’s manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
Which of the following was confirmed by the motivation studies

A:Instant coffee was strongly resisted in the market places. B:The advertising expenditure for instant coffee was far greater than that for regular coffee. C:There might be deeper reasons in the resistance to instant coffee. D:It was a lazy housewife who used instant coffee.

Text 2

A:Instant coffee was strongly resisted in the market places. B:The advertising expenditure for instant coffee was far greater than that for regular coffee. C:There might be deeper reasons in the resistance to instant coffee. D:It was a lazy housewife who used instant coffee.

According to the passage, which of the following is true about "coffee to go"

A:It is part of everyday life for Europeans. B:It means to have cakes and cookies to go with the coffee. C:It revealed the fact that Europe is behind trends in America. D:It is very likely to reshape coffee drinking cultures all over the world.

Why "coffee to go" is popular in Europe

A:Because of fast-paced life. B:Because people like snacks to go with coffee. C:To follow the US "coffee to go" trend. D:Because it is part of everyday life in many other countries.

Why Buy Shade-Grown Coffee? When people argue about whether coffee is good for health, they’re usually thinking of the health of the coffee drinker. Is it food for your heart? Does it increase blood pressure? Does it help you concentrate? However, coffee affects the health of the human population in other ways, too. Traditionally, coffee bushes were planted under the canopy（树冠）of taller indigenous（土生土长的）trees. However, more and more farmers in Latin America are deforesting the land to grow full-sun coffees. At first, this increases production because more coffee bushes can be planted if there aren’t any trees. With increased production come increased profits. Unfortunately, deforesting for coffee production immediately decreases local-wildlife habitat. Native birds nest and hide from predators（捕食者）in the tall trees and migrating birds rest there. Furthermore, in the long term, the full-sun method also damages the ecosystem because more chemical fertilizers and pesticides are needed to grow the coffee. The fertilizers and pesticides kill insects that eat coffee plant, but then the birds eat the poisoned insects and also die. The chemicals kill or sicken other animals as well, and can even enter the water that people will eventually drink. Fortunately, farmers in Central and South America are beginning to grow more coffee bushes in the shade. We can support these farmers by buying coffee with such labels as "shade grown" and "bird friendly." Sure, these varieties might cost a little more. But we’re paying for the health of the birds, the land, ourselves, and the planet. I think it’s worth it. What is the main idea of this passage?

A:Farmers are changing the way they grow coffee. B:Coffee is becoming more expensive to produce. C:Shade-grow coffee is more expensive than sun-grow coffee. D:People should buy shade-grown coffee.

Why Buy Shade-Grown Coffee? When people argue about whether coffee is good for health, they’re usually thinking of the health of the coffee drinker. Is it food for your heart? Does it increase blood pressure? Does it help you concentrate? However, coffee affects the health of the human population in other ways, too. Traditionally, coffee bushes were planted under the canopy（树冠）of taller indigenous（土生土长的）trees. However, more and more farmers in Latin America are deforesting the land to grow full-sun coffees. At first, this increases production because more coffee bushes can be planted if there aren’t any trees. With increased production come increased profits. Unfortunately, deforesting for coffee production immediately decreases local-wildlife habitat. Native birds nest and hide from predators（捕食者）in the tall trees and migrating birds rest there. Furthermore, in the long term, the full-sun method also damages the ecosystem because more chemical fertilizers and pesticides are needed to grow the coffee. The fertilizers and pesticides kill insects that eat coffee plant, but then the birds eat the poisoned insects and also die. The chemicals kill or sicken other animals as well, and can even enter the water that people will eventually drink. Fortunately, farmers in Central and South America are beginning to grow more coffee bushes in the shade. We can support these farmers by buying coffee with such labels as "shade grown" and "bird friendly." Sure, these varieties might cost a little more. But we’re paying for the health of the birds, the land, ourselves, and the planet. I think it’s worth it. The function of the word "Traditionally" in Paragraph 2 is to show_____.

A:the positive effects of coffee. B:a change of coffee growth. C:something that is the most important. D:how coffee production used to be.

Why Buy Shade-Grown Coffee? When people argue about whether coffee is good for health, they’re usually thinking of the health of the coffee drinker. Is it food for your heart? Does it increase blood pressure? Does it help you concentrate? However, coffee affects the health of the human population in other ways, too. Traditionally, coffee bushes were planted under the canopy（树冠）of taller indigenous（土生土长的）trees. However, more and more farmers in Latin America are deforesting the land to grow full-sun coffees. At first, this increases production because more coffee bushes can be planted if there aren’t any trees. With increased production come increased profits. Unfortunately, deforesting for coffee production immediately decreases local wildlife habitat. Native birds nest and hide from predators（捕食者）in the tall trees and migrating birds rest there. Furthermore, in the long term, the full-sun method also damages the ecosystem because more chemical fertilizers and pesticides are needed to grow the coffee. The fertilizers and pesticides kill insects that eat coffee plant, but then the birds eat the poisoned insects and also die. The chemicals kill or sicken other animals as well, and can even enter the water that people will eventually drink. Fortunately, farmers in Central and South America are beginning to grow more coffee bushes in the shade. We can support these farmers by buying coffee with such labels as "shade grown" and "bird friendly." Sure, these varieties might cost a little more. But we’re paying for the health of the birds, the land, ourselves, and the planet. I think it’s worth it.The function of the word "Traditionally" in Paragraph 2 is to show_____.

A:the positive effects of coffee. B:a change of coffee growth. C:something that is the most important. D:how coffee production used to be.

Why Buy Shade-Grown Coffee? When people argue about whether coffee is good for health, they’re usually thinking of the health of the coffee drinker. Is it food for your heart? Does it increase blood pressure? Does it help you concentrate? However, coffee affects the health of the human population in other ways, too. Traditionally, coffee bushes were planted under the canopy（树冠）of taller indigenous（土生土长的）trees. However, more and more farmers in Latin America are deforesting the land to grow full-sun coffees. At first, this increases production because more coffee bushes can be planted if there aren’t any trees. With increased production come increased profits. Unfortunately, deforesting for coffee production immediately decreases local-wildlife habitat. Native birds nest and hide from predators（捕食者）in the tall trees and migrating birds rest there. Furthermore, in the long term, the full-sun method also damages the ecosystem because more chemical fertilizers and pesticides are needed to grow the coffee. The fertilizers and pesticides kill insects that eat coffee plant, but then the birds eat the poisoned insects and also die. The chemicals kill or sicken other animals as well, and can even enter the water that people will eventually drink. Fortunately, farmers in Central and South America are beginning to grow more coffee bushes in the shade. We can support these farmers by buying coffee with such labels as "shade grown" and "bird friendly." Sure, these varieties might cost a little more. But we’re paying for the health of the birds, the land, ourselves, and the planet. I think it’s worth it.The function of the word "Traditionally" in Paragraph 2 is to show_____.

A:the positive effects of coffee. B:a change of coffee growth. C:something that is the most important. D:how coffee production used to be.