利润（Profit）

Any day now, the federal Department of Education will formally propose new regulations that would cut off federal aid to for-profit colleges whose graduates cannot earn enough to repay their student loans.
The regulations, known as the "gainful employment" rules, are an effort to rein in the high debt loads students take on when they enroll in for-profit colleges that offer certificates or degrees in fields like nursing or culinary arts. Students at for-profit colleges are much more likely than others to default on their loans. Under the regulations, a draft of which came out in February, for-profit colleges would not be eligible to receive federal student aid if their graduates’ debt load was too high to be repaid, over 10 years, with 8 percent of their starting salary.
The Career College Association, which represents 1,450 for-profit colleges, is lobbying fiercely against the regulations, which it argues are wrong-headed, unnecessary and likely to restrict needy students’ access to vocational training and higher education. With so many community colleges overcrowded, the for-profit colleges say, their programs represent the nation’s best hope for training much-needed health care workers and technicians.
Arne Duncan, the Secretary of Education, has avoided demonizing the for-profit schools. In a May speech, he said that despite a "few bad apples," for-profit colleges play a vital role in helping the nation reach the Obama administration’s goal of having the world’s best-educated work force by 2020.
Advocacy groups representing students and consumers are less diplomatic. "These programs over-promise, underdeliver and load vulnerable students up with way too much debt," said Chris Lindstrom, higher education program director at the U. S. Public Interest Research Group, part of a coalition of education, consumer, student and public interest groups supporting the regulations. In 2007, coalition members said, students at for-profit colleges made up only 7 percent of those in higher education hut 44 percent of those defaulting on federal student loans.
Adding new fuel to the fire was a recent presentation at a New York conference for investors by Steven Eisman, a hedge-fund manager known for having anticipated the housing market crash. Mr. Eisman, whose early awareness of structural problems in the housing market is described in Michael Lewis’s bestseller The Big Short, said the for-profit education industry, like the subprime mortgage industry, has rested on the proliferation of loans to low-income people who would not be able to repay them.
Federal law has long said that federal student aid can go only to for-profit colleges that "prepare student for gainful employment in a recognized occupation. " But this is the government’s first effort to define "gainful employment" in relation to graduates’ debt-to-income loads. "With a record number of students attending programs that are subject to this requirement, and a record amount of taxpayer money being used to enable them to attend, it’s more important than ever to make sure they’re getting their money’s worth," said Pauline Abernathy, vice president of the Institute for College Access and Success.
Faced with cuts in federal aid,

A:for-profit colleges are in a fight. B:students cannot afford their tuition. C:students turn to other financial aids. D:for-profit colleges have changed their enrolment policy.

Any day now, the federal Department of Education will formally propose new regulations that would cut off federal aid to for-profit colleges whose graduates cannot earn enough to repay their student loans.
The regulations, known as the "gainful employment" rules, are an effort to rein in the high debt loads students take on when they enroll in for-profit colleges that offer certificates or degrees in fields like nursing or culinary arts. Students at for-profit colleges are much more likely than others to default on their loans. Under the regulations, a draft of which came out in February, for-profit colleges would not be eligible to receive federal student aid if their graduates’ debt load was too high to be repaid, over 10 years, with 8 percent of their starting salary.
The Career College Association, which represents 1,450 for-profit colleges, is lobbying fiercely against the regulations, which it argues are wrong-headed, unnecessary and likely to restrict needy students’ access to vocational training and higher education. With so many community colleges overcrowded, the for-profit colleges say, their programs represent the nation’s best hope for training much-needed health care workers and technicians.
Arne Duncan, the Secretary of Education, has avoided demonizing the for-profit schools. In a May speech, he said that despite a "few bad apples," for-profit colleges play a vital role in helping the nation reach the Obama administration’s goal of having the world’s best-educated work force by 2020.
Advocacy groups representing students and consumers are less diplomatic. "These programs over-promise, underdeliver and load vulnerable students up with way too much debt," said Chris Lindstrom, higher education program director at the U. S. Public Interest Research Group, part of a coalition of education, consumer, student and public interest groups supporting the regulations. In 2007, coalition members said, students at for-profit colleges made up only 7 percent of those in higher education hut 44 percent of those defaulting on federal student loans.
Adding new fuel to the fire was a recent presentation at a New York conference for investors by Steven Eisman, a hedge-fund manager known for having anticipated the housing market crash. Mr. Eisman, whose early awareness of structural problems in the housing market is described in Michael Lewis’s bestseller The Big Short, said the for-profit education industry, like the subprime mortgage industry, has rested on the proliferation of loans to low-income people who would not be able to repay them.
Federal law has long said that federal student aid can go only to for-profit colleges that "prepare student for gainful employment in a recognized occupation. " But this is the government’s first effort to define "gainful employment" in relation to graduates’ debt-to-income loads. "With a record number of students attending programs that are subject to this requirement, and a record amount of taxpayer money being used to enable them to attend, it’s more important than ever to make sure they’re getting their money’s worth," said Pauline Abernathy, vice president of the Institute for College Access and Success.
It is implied that what Duncan has said

A:has seriously annoyed for-pr0fit colleges. B:is very abusive to students. C:supports for-profit colleges. D:is very cautious and tactful.

There are many reasons why food fads have continued to flourish. Garlic has long been touted (兜售) as an essential ingredient of physical prowess (能力) and as a flu (1) , squash has been thought by some to cure digestive disorders, and red pepper has been (2) to promote endurance. The natural human desire for a simple solution to a difficult problem (3) the stage for promoting miraculous potions (饮剂), pills and combination of chemicals. The (4) individuals who eagerly embrace any second-hand information with scientific overtones (暗示) provide the foundation for healthy business enterprises.
A person who has never crossed the (5) of a health food store may be astonished, (6) or overjoyed. Countless elixirs (万应灵), herbs, powders and other fascinating extracts are only a (7) of the high-profit selection. The available literature includes pamphlets extolling (赞扬) the amazing return of youth one can (8) while drinking a potion filled with tropical weeds, as well as volumes (9) the reader of an almost (10) longevity.
The store is directly keyed to arouse visitors’ (11) over their health and to (12) on real and imagined problems by offering solutions that, (13) , cost more than the customers may be able to (14) Health food store patrons are often cajoled (劝诱) into buying tonics (补药) that promise to make the functioning of healthy organs even better, (15) whether an improvement is (16) for. Promotion of expensive products that consumers do not actually need takes (17) initiative and insight. (18) occasion, there may even be some slight (19) for truth in an entrepreneur’s (20) to cure customer of ills—for a price.

A:capitalize B:profit C:invest D:exploit

Any day now, the federal Department of Education will formally propose new regulations that would cut off federal aid to for-profit colleges whose graduates cannot earn enough to repay their student loans.
The regulations, known as the "gainful employment" rules, are an effort to rein in the high debt loads students take on when they enroll in for-profit colleges that offer certificates or degrees in fields like nursing or culinary arts. Students at for-profit colleges are much more likely than others to default on their loans. Under the regulations, a draft of which came out in February, for-profit colleges would not be eligible to receive federal student aid if their graduates’ debt load was too high to be repaid, over 10 years, with 8 percent of their starting salary.
The Career College Association, which represents 1,450 for-profit colleges, is lobbying fiercely against the regulations, which it argues are wrong-headed, unnecessary and likely to restrict needy students’ access to vocational training and higher education. With so many community colleges overcrowded, the for-profit colleges say, their programs represent the nation’s best hope for training much-needed health care workers and technicians.
Arne Duncan, the Secretary of Education, has avoided demonizing the for-profit schools. In a May speech, he said that despite a "few bad apples," for-profit colleges play a vital role in helping the nation reach the Obama administration’s goal of having the world’s best-educated work force by 2020.Advocacy groups representing students and consumers are less diplomatic. "These programs over-promise, underdeliver and load vulnerable students up with way too much debt," said Chris Lindstrom, higher education program director at the U. S. Public Interest Research Group, part of a coalition of education, consumer, student and public interest groups supporting the regulations. In 2007, coalition members said, students at for-profit colleges made up only 7 percent of those in higher education hut 44 percent of those defaulting on federal student loans.Adding new fuel to the fire was a recent presentation at a New York conference for investors by Steven Eisman, a hedge-fund manager known for having anticipated the housing market crash. Mr. Eisman, whose early awareness of structural problems in the housing market is described in Michael Lewis’s bestseller The Big Short, said the for-profit education industry, like the subprime mortgage industry, has rested on the proliferation of loans to low-income people who would not be able to repay them.
Federal law has long said that federal student aid can go only to for-profit colleges that "prepare student for gainful employment in a recognized occupation. " But this is the government’s first effort to define "gainful employment" in relation to graduates’ debt-to-income loads. "With a record number of students attending programs that are subject to this requirement, and a record amount of taxpayer money being used to enable them to attend, it’s more important than ever to make sure they’re getting their money’s worth," said Pauline Abernathy, vice president of the Institute for College Access and Success.

A:for-profit colleges are in a fight B:students cannot afford their tuition C:students turn to other financial aids D:for-profit colleges have changed their enrolment policy

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "Persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way." And "You’re the Boss." A good example of the importance of satisfying the consumer presented it self in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
A successful business deal can take place only when ______.

A:priority is given to the requirements of the customer B:the customer is satisfied at the expense of the company C:a company makes a big profit D:consumer satisfaction and company profit

Passage Five

A:priority is given to the requirements of the customer B:the customer is satisfied at the expense of the company C:a company makes a big profit D:consumer satisfaction and company profit

Cost as a Factor in Supply In a purely competitive market, the supplier of goods and services has no control over the market price, because he produces too little to influence market conditions. With no difference between his products and the products________(51) his competitors, he will sell nothing if he charges above the market price and he will sell all if he charges at or __________(52) the market price. However, in considering the price, he must take the ____________(53)of production into consideration. There are times when he may be willing to sell below his cost. This might happen when prices tumble for__________(54) he believes will be a short time. However, no business person can __________(55)to lose money for a prolonged period. He must be constantly __________(56)of his costs in relation to the market price if he is to competes successfully and earn a profit. Many people have the impression that as production increases, costs per unit decrease._________(57)mass production has made this true in certain industries and at certain levels of production,________(58) logic and practical experiences have shown that costs per unit begin to rise beyond a certain level of production. Some economists_________(59)to this principle as the law of increasing costs. The reason costs rise as production goes up is __________(60). However, it is easy to recognize that as production goes up, the need for additional factors of production will also grow,__________(61)competitive bidding in the marketplace for the factors of production. If a producer needs___________(62) skilled labor to produce more, and none of this labor is unemployed, the producer will have to get __________(63)from other sources. This can be done by ___________(64)higher wages. Higher bidding would also apply to the other factors of production. We must also recognize that not all labor is equally productive, ___________(65)not all land is equally fertile and not all ore(矿石)is equally rich in the mineral wanted

A:price B:cost C:worth D:profit