By saying that "Nobody wants to throw out the baby with the bath water" (Line 1, Paragraph 3), the author implies that
A:no terrorists can be caught if the legislation is unclear. B:secret trials would destroy both public faith and terrorists. C:nobody wants to offer "minor players" some immunity. D:we should not try terrorists in secret.
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "Persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way." And "You’re the Boss." A good example of the importance of satisfying the consumer presented it self in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
Not too long ago, industries focused on ______.
A:producing and selling goods B:the needs and wants of customers C:the selling of new products D:moving goods to the market
Passage Five
To understand the marketing concept, it
is only necessary to understand the difference between marketing and selling.
Not too many years ago, most industries concentrated primarily on the efficient
production of goods, and then relied on "Persuasive salesmanship" to move as
much of these goods as possible. Such production and selling focuses on the
needs of the seller to produce goods and then convert them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand. This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way." And "You’re the Boss." A good example of the importance of satisfying the consumer presented it self in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled! |
A:producing and selling goods B:the needs and wants of customers C:the selling of new products D:moving goods to the market
A:He wants to leave his past behind and have a fresh start. B:He wants to compare himself to Jordan. C:He wants to earn more money. D:He wants to show that he is a man of great importance.
A:He wants to leave his past behind and have a fresh start. B:He wants to compare himself to Jordan. C:He wants to earn more money. D:He wants to show that he is a man of great importance.
{{B}}第二篇{{/B}}
? ?
Kobe Bryant ? ?After 10 seasons wearing the No. 8 on his back, Kobe Bryant will become No. 24 next season. The reason for the surprising decision by the Los Angeles Lakers super guard last week has become a hot topic for debate. ? ?Bryant wore No. 24 when he was in early high school, but he changed to No. 33 in his senior year. He switched to No. 8 when he was selected by the Lakers in 1996, and has not been changed since. ? ?Bryant has refused to explain the decision until the end of the play-offs (季后赛). So guessing Bryant’s motive has become a popular game among NBA fans and newspaper columnists(专栏作家). ? ?There are all kinds of speculations. Many say that Bryant wants to leave the past behind and have a fresh start. He has often been criticized for playing to benefit himself and not the team as a whole. Others say that he may be trying to compare himself to Michael Jordan. Jordan was famous for his No. 23 jersey(运动衫). Some, such as NBA Sport columnist Michael Venter, argue that it is "all about money". Bryant will make more money by selling new jerseys to his fans. ? ?Some speculations are more about fun. For example, there is an opinion that Kobe is actually just a diehard(非常执著的) fan of the popular TV drama"24". ? ?All this talk has turned the number change into a major issue. It seems that there is a lot of fuss (大惊小怪) over something that should be pretty simple. ? ?Jersey numbers have their own special significance in American sports, especially basketball. Players choose their number when they join a team and they usually stick with that number for the rest of their career. When a great player retires, his team will honor him by retiring his number. ? ?To some extent, the jersey is the player, and the player is the jersey. Thus, when you see the famous No. 23 for the Chicago Bulls, you immediately think about Michael Jordan. A No. 32 Miami Heats jersey recalls the image of Shaquille O’Neal, and the Houston Rockets No. 11 belongs only to Yao Ming. ? ?Lots of stories are behind players’ jersey number selections. Jordan said that he chose No. 23 because it was roughly half of 45.Jordan’s elder brother wore the No. 45 in college. Yao Ming once revealed that the No. 11 stands for two people in love—meaning him and his girlfriend Ye Li. |
A:He wants to leave his past behind and have a fresh start. B:He wants to compare himself to Jordan. C:He wants to earn more money. D:He wants to show that he is a man of great importance.
{{B}}第二篇{{/B}}
Kobe Bryant ? ?After 10 seasons wearing the No. 8 on his back, Kobe Bryant will become No. 24 next season. The reason for the surprising decision by the Los Angeles Lakers super guard last week has become a hot topic for debate. ? ?Bryant wore No. 24 when he was in early high school, but he changed to No. 33 in his senior year. He switched to No. $ when he was selected by the Lakers in 1996, and has not been changed since. ? ?Bryant has refused to explain the decision until the end of the play-offs(季后赛). So guessing Bryant’s motive has become a popular game among NBA fans and newspaper columnists (专栏作家). ? ?There are all kinds of speculations. Many say that Bryant wants to leave the past behind and have a fresh start. He has often been criticized for playing to benefit himself and not the team as a whole. Others say that he may be trying to compare himself to Michael Jordan. Jordan was famous for his No. 23 jersey(运动衫). Some, such as NBC Sport columnist Michael Venter, argue that it is "all about money". Bryant will make more money by selling New Jerseys to his fans. ? ?Some speculations are more about fun. For example, there is an opinion that Kobe is actually just a diehard(非常执著的) fan of the popular TV drama "24". ? ?All this talk has turned the number change into a major issue. It seems that there is a lot of fuss (大惊小怪) over something that should be pretty simple. ? ?Jersey numbers have their own special significance in American sports, especially basketball. Players choose their number when they join a team and they usually stick with that number for the rest of their career. When a great player retires, his team will honor him by retiring his number. ? ?TO Some extent, the jersey is the player, and the player is the jersey. Thus, when you see the famous No. 23 for the Chicago Bulls, you immediately think about Michael Jordan. A No. 32 Miami Heats jersey recalls the image of Shaquille O’Neal, and the Houston Rockets’ No. 11 belongs only to Yao Ming. ? ?Lots of stories are behind players’ jersey number selections. Jordan said that he chose No. 23 because it was roughly half of 45. Jordan’s elder brother wore the No. 45 in college. Yao Ming once revealed that the No. 11 stands for two people in love-meaning him and his girlfriend Ye Li. |
A:He wants to leave his past behind and have a fresh start B:He wants to compare himself to Jordan C:He wants to earn more money D:He wants to show that he is a man of great importance
第二篇Kobe Bryant After 10 seasons wearing the No 8 on his back,Kobe Bryant will become No 24 next season.The reason for the surprising decision by the Los Angeles Lakers super guard last week has become a hot topic for debate. Bryant wore No 24 when he was in early high school,but he changed to No 33 in his senior year.He switched to No 8 when he was selected by the Lakers in 1996,and has not been changed since. Bryant has refused to explain the decision until the end of the play-offs(季后赛).So guessing Bryant’s motive has become a popular game among NBA fans and newspaper columnists(专栏作家). There are all kinds of speculations.Many say that Bryant wants to leave the past behind and have a fresh start.He has often been criticized for playing to benefit himself and not the team as a whole.Others say that he may be trying to compare himself to Michael Jordan.Jordan was famous for his No 23 jersey(运动衫).Some,such as NBC Sport columnist Michael Ventre,argue that it is“all about money”.Bryant will make more money by selling new jerseys to his fans. Some speculations are more about fun.For example,there is an opinion that Kobe is actually just a diehard(非常执著的)fan of the popular TV drama “24”. All this talk has turned the number change into a major issue.It seems that there is a lot of fuss(大惊小怪)over something that should be pretty simple. Jersey numbers have their own special significance in American sports,especially basketball.Players choose their number when they join a team and they usually stick with that number for the rest of their career.When a great player retires,his team will honor him by retiring his number. To some extent,the jersey is the player,and the player is the jersey.Thus,when you see the famous No 23 for the Chicago Bulls,you immediately think about Michael Jordan.A No 32 Miami Heats jersey recalls the image of Shaquille O’Neal,and the Houston Rockets’ No 11 belongs only to Yao Ming. Lots of stories are behind players’ jersey number selections.Jordan said that he chose No 23 because it was roughly half of 45.Jordan’s elder brother wore the No 45 in college.Yao Ming once revealed that the No 11 stands for two people in love-meaning him and his girlfriend Ye Li. Which of the following is NOT a speculation about Bryant’s motive to change his number,according to this passage?
A:He wants to leave his past behind and have a fresh start. B:He wants to compare himself to Jordan. C:He wants to earn more money. D:He wants to show that he is a man of great importance.
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