Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.
Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were. vocally, about equally (8) of both. but the computer reported their emotional (9) in the two was totally different.
Most major commercials are sent for testing to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.
Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) "a low-involvement" (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .
Notes: commercial 广告。pitch 音调。

Read the following text. Choose the best word(s) for each numbered blank and mark A. B. C or D on ANSWER SHEET 1.1（）

A:pack B:flock C:multiple D:bulk

Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.
Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.
Most major commercials are sent for resting-to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.
Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) "a low-involvement" (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .
Notes: commercial广告。pitch音调。

Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.7（）

A:pack B:flock C:multiple D:bulk

Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a (1) of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big (2) . Respondents may lie just to be polite.
Now some companies and major advertising (3) have been hiring voice detectives who test your normal voice and then record you on tape (4) commenting on a product. A computer analyzes the degree and direction of change (5) normal. One kind of divergence of pitch means the subject (6) . Another kind means he was really enthusiastic. In a testing of two commercials (7) children, they were, vocally, about equally (8) of both, but the computer reported their emotional (9) in the two was totally different.
Most major commercials are sent for testing to theaters (10) with various electronic measuring devices. People regarded as (11) are brought in off the street. Viewers can push buttons to (12) whether they are interested or bored.
Newspaper and magazine groups became intensely interested in testing their ads for a product (13) TV ads for the same product. They were interested because the main (14) of evidence shows that people (15) a lot more mental activity when they read (16) when they sit in front of the TV set. TV began to be (17) "a low-involvement" (18) . It is contended that low involvement means that there is less (19) that the ad message will be (20) .

Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.1（）

A:pack B:flock C:multiple D:bulk

That farmer has a large ______ of sheep on his farm.

A:flock B:group C:part D:heap

Millions of Americans flock to their drugstores to buy vitamins and minerals, ______ that these pills cart help prevent serious illnesses.

A:convincing B:convinced C:to convince D:to be convinced

Millions of Americans flock to their drugstores to buy vitamins and minerals, ______ that these pills can help prevent serious illnesses.

A:convincing B:convinced C:to convince D:to be convinced

Richard Wagner Richard Wagner (1813 ~ 1883) is regarded by many 【51】 "The Revolutionist of Opera, "who demolished all old forms, and who reconstructed the music drama 【52】 principles entirely his own. In the strictest 【53】 , this belief is not justified, for Wagner simply returned to the oldest version of the music drama. He found that the ideal construction of the opera in Florence had been to produce work in which the music, drama and interpretation should be 【54】 equal importance. Wagner studied the changes and abuses which Gluck had 【55】 correct, and found that the opera 【56】 of the nineteenth century had 【57】 back into many of the old customs, with the result, that there was no longer a complete 【58】 of the three fundamentals of opera. Wagner tells us in his autobiography that his early life was influenced by the dramas of Shakespear, the symphonies of Beethoven, and the operas of Von Weber. His first operas were constructed on the lines of the French grand opera. The first two were absolute failures, but with the 【59】 of "Rienzi" in 1842, Wagner was proclaimed the equal, if not the superior, 【60】 Bellini, Donizetti and Meyerbeer. In the writing of this work he had discovered the dramatic absurdities of the form, 【61】 in his next work, "The Flying Dutchman," he attempted his first important use of the "leit motif," or characteristic 【62】 , for his different personages , and also used these themes, in anticipation of the advent of his characters, in a manner he later described as" making the audience a part of the being. 【63】 his way to Dresden to conduct" Rienzi," Wagner visited the Wartburg Castle, and there he became familiar 【64】 the legendary stories which he used in all his later works. "Tannhauser" gives an actual description of the Minnesinger Knights, who inspired Wagner 【65】 Teutonic versions of "The Ring of the Nibelungs", "Lohengrin" ,"Tristan and Isolde" and "Parsifal".

A:school B:class C:category D:flock

Richard Wagner Richard Wagner (1813 ~ 1883) is regarded by many 【51】 "The Revolutionist of Opera, "who demolished all old forms, and who reconstructed the music drama 【52】 principles entirely his own. In the strictest 【53】 , this belief is not justified, for Wagner simply returned to the oldest version of the music drama. He found that the ideal construction of the opera in Florence had been to produce work in which the music, drama and interpretation should be 【54】 equal importance. Wagner studied the changes and abuses which Gluck had 【55】 correct, and found that the opera 【56】 of the nineteenth century had 【57】 back into many of the old customs, with the result, that there was no longer a complete 【58】 of the three fundamentals of opera. Wagner tells us in his autobiography that his early life was influenced by the dramas of Shakespear, the symphonies of Beethoven, and the operas of Von Weber. His first operas were constructed on the lines of the French grand opera. The first two were absolute failures, but with the 【59】 of "Rienzi" in 1842, Wagner was proclaimed the equal, if not the superior, 【60】 Bellini, Donizetti and Meyerbeer. In the writing of this work he had discovered the dramatic absurdities of the form, 【61】 in his next work, "The Flying Dutchman," he attempted his first important use of the "leit motif," or characteristic 【62】 , for his different personages , and also used these themes, in anticipation of the advent of his characters, in a manner he later described as" making the audience a part of the being. 【63】 his way to Dresden to conduct" Rienzi," Wagner visited the Wartburg Castle, and there he became familiar 【64】 the legendary stories which he used in all his later works. "Tannhauser" gives an actual description of the Minnesinger Knights, who inspired Wagner 【65】 Teutonic versions of "The Ring of the Nibelungs", "Lohengrin" ,"Tristan and Isolde" and "Parsifal".

A:school B:class C:category D:flock