What impact can mobile phones have on their users’ health Many people worry about the supposed ill effects caused by radiation from handsets and base stations, (1) the lack of credible evidence of any harm. But evidence for the beneficial effects of mobile phones on health is rather more (2) Indeed, a systematic review (3) out by Rifat Atun and his colleagues at Imperial College, rounds up 150 (4) of the use of text-messaging in the (5) of health care. These uses (6) three categories: efficiency gains; public-health gains; and direct benefits to patients by (7) text-messaging into treatment regimes.
Using texting to (8) efficiency is not profound science, but big savings can be achieved. Several (9) carried out in England have found that the use of text-messaging reminders (10) the number of missed appointments with family doctors by 26-39%, and the number of missed hospital appointments by 33-50%. If such schemes were (11) nationally, this would translate (12) annual savings of ￡256-364 million.
Text messages can also be a good way to deliver public-health information, particularly to groups (13) are hard to reach by other means. Text messages have been used in India to (14) people about the World Health Organization’s strategy to control lung disease. In Iraq, text messages were used to support a (15) to immunize nearly 5 million children (16) paralysis.
(17) , there are the uses of text-messaging as part of a treatment regime. These involve sending reminders to patients to (18) their medicine, or to encourage accordance with exercise regimes. However, Dr. Rifat notes that the evidence for the effectiveness of such schemes is generally (19) , and more quantitative research is (20)

Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.8（）

A:rise B:boost C:produce D:encourage

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) ＄ 300 million.
Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .
A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.

Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSER SHEET 1.8（）

A:encourage B:frustrate C:tempt D:commit

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) $ 300 million.
Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .
A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) . Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.

Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.8（）

A:encourage B:frustrate C:tempt D:commit

What impact can mobile phones have on their users’ health Many people worry about the supposed ill effects caused by radiation from handsets and base stations, (1) the lack of credible evidence of any harm. But evidence for the beneficial effects of mobile phones on health is rather more (2) Indeed, a systematic review (3) out by Rifat Atun and his colleagues at Imperial College, rounds up 150 (4) of the use of text-messaging in the (5) of health care. These uses (6) three categories: efficiency gains; public-health gains; and direct benefits to patients by (7) text-messaging into treatment regimes.
Using texting to (8) efficiency is not profound science, but big savings can be achieved. Several (9) carried out in England have found that the use of text-messaging reminders (10) the number of missed appointments with family doctors by 26-39%, and the number of missed hospital appointments by 33-50%. If such schemes were (11) nationally, this would translate (12) annual savings of ￡256-364 million.
Text messages can also be a good way to deliver public-health information, particularly to groups (13) are hard to reach by other means. Text messages have been used in India to (14) people about the World Health Organization’s strategy to control lung disease. In Iraq, text messages were used to support a (15) to immunize nearly 5 million children (16) paralysis.
(17) , there are the uses of text-messaging as part of a treatment regime. These involve sending reminders to patients to (18) their medicine, or to encourage accordance with exercise regimes. However, Dr. Rifat notes that the evidence for the effectiveness of such schemes is generally (19) , and more quantitative research is (20)

8（）

A:rise B:boost C:produce D:encourage

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) ＄ 300 million.
Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .
A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.

Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.8（）

A:encourage B:frustrate C:tempt D:commit

Directions:
Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.

A:encourage B:frustrate C:tempt D:commit

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) $ 300 million.
Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .
A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) . Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.

Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.8（）

A:encourage B:frustrate C:tempt D:commit

Teachers encourage the use of dictionaries so that ______.

A:students will be able to express their ideas more freely B:teachers will have less trouble in correcting mistakes C:students will have more confidence in writing D:students will learn to be independent of teachers