单选集
单选集
Japanese Car Keeps Watch for Drunk Drivers
A concept car developed by Japanese company Nissan1 has a breathalyzer-like detection system and other instruments that could help keep drunk or over tired drivers off the road.
The car’s sensors check odors inside the car and monitor a driver’s sweat for traces of alcohol.An in-car computer system can issue an alert or even lock up the ignition system if the driver seems over-the-limit.The air odor sensors are fixed firmly and deeply in the driver and passenger seats,while a detector in the gear-shift knob measures perspiration from the driver’s palm.
Other carmakers have developed similar detection systems. For example,Sweden’s Volvo2 has developed a breathalyzer attached to a car’s seat belt that drivers must blow into before the engine will start.
Nissan’s new concept vehicle also includes a dashboard-mounted camera that tracks a drivers alertness by monitoring their eyes.It will sound an alarm and issue a spoken warning in Japanese or English if it judges that the driver needs to pull over and rest3.
The car technology is still in development,but general manager Kazuhiro Doi says the combination of different detection systems should improve the overall effectiveness of the technology. "For example,if the gear-shift sensor was bypassed by a passenger using it instead of the driver,the facial recognition system would still be used," Doi says.Nissan has no specific timetable for marketing the system,but aims to use technology to cut the number of fatalities involving its vehicles to half 1995 levels by 2015.
The car’s seat belt can also tighten if drowsiness is detected,while an external camera checks that the car is keeping to its lane properly. However,Doi admits that some of the technology,such as the alcohol odor sensor,should be improved."If you drink one beer,it’s going to register,so we need to study what’s the appropriate level for the system to activate," he says.
In the UK4,some research groups are using similar advanced techniques to understand driver behavior and the effectiveness of different road designs.
词汇：
breathalyzer n. 呼气酒精检测器
alertness / ə"lɜ:tnəs / n. 警惕
sensor / "sensə(r) / n.传感器
bypass / "baɪpɑ:s / v. 绕过
odor / "əʊdə / n.气味
facial / ˈfeʃəl / adj.面部的
alert/ ə"lɜ:t / adj. 警惕的
fatality / fə"tælətɪ / n.事故死亡
ignition / ɪɡ"nɪʃn / n.点火
tighten / "taɪtn / v. 变紧，绑紧
gear-shift knob换档把手
drowsiness / "draʊzɪnəs / n.昏昏欲睡
perspiration / ˌpɜ:spəˈreɪʃn / n.出汗
activate / "æktɪveɪt / v.使活动，使激活
dashboard / ˈdæʃbɔ:d / n.仪表板；挡泥板
注释：
1.Japanese company Nissan：日本日产公司Which of the following statements is NOT true of the Japanese concept care
A:It has a sensor system that could issue a warning if the driver is drunk. B:It has sensors that detect traces of alcohol inside the car. C:It has sensors locked up in the ignition system. D:It has a breathalyzer-like detection system.
Illiteracy may be considered more as an abstract concept than a condition. When a famous English writer used the (1) over two hundred years ago, he was actually (2) to people who could (3) read Greek or Latin. (4) ,it seems unlikely that university examiners had this sort of (5) in mind when they reported on "creeping illiteracy" in a report on their students’ final examination in 1988. (6) the years, university lecturers have been (7) of an increasing tendency towards grammatical sloppiness, poor spelling and general imprecision (8) their students’ ways of writing; and sloppy writing is all (9) often a reflection of sloppy thinking. Their (10) was that they had (11) to do teaching their own subject (12) teaching their undergraduates to write. Some lecturers believe that they have a (n) (13) to stress the importance of maintaining standards of clear thinking (14) the written word in a world dominated by (15) communications and images. They (16) on the connection between clear thinking and a form of writing that is not only clear, but also sensitive to (17) of meaning. The same lecturers argue that undergraduates appear to be the victims of a "softening process" that begins (18) the teaching of English in schools, but this point of view has, not (19) , caused a great deal of (20) .
1（）A:concept B:condition C:word D:idea
Illiteracy may be considered more as an abstract concept than a condition. When a famous English writer used the (1) over two hundred years ago, he was actually (2) to people who could (3) read Greek or Latin. (4) ,it seems unlikely that university examiners had this sort of (5) in mind when they reported on "creeping illiteracy" in a report on their students’ final examination in 1988. (6) the years, university lecturers have been (7) of an increasing tendency towards grammatical sloppiness, poor spelling and general imprecision (8) their students’ ways of writing; and sloppy writing is all (9) often a reflection of sloppy thinking. Their (10) was that they had (11) to do teaching their own subject (12) teaching their undergraduates to write. Some lecturers believe that they have a (n) (13) to stress the importance of maintaining standards of dear thinking (14) the written word in a world dominated by (15) communications and images. They (16) on the connection between clear thinking and a form of writing that is not only clear, but also sensitive to (17) of meaning. The same lecturers argue that undergraduates appear to be the victims of a "softening process" that begins (18) the teaching of English in schools, but this point of view has, not (19) , mused a great deal of (20) .
18（）A:concept B:condition C:word D:idea
Illiteracy may be considered more as an abstract concept than a condition. When a famous English writer used the (1) over two hundred years ago, he was actually (2) to people who could (3) read Greek or Latin. (4) ,it seems unlikely that university examiners had this sort of (5) in mind when they reported on "creeping illiteracy" in a report on their students’ final examination in 1988. (6) the years, university lecturers have been (7) of an increasing tendency towards grammatical sloppiness, poor spelling and general imprecision (8) their students’ ways of writing; and sloppy writing is all (9) often a reflection of sloppy thinking. Their (10) was that they had (11) to do teaching their own subject (12) teaching their undergraduates to write. Some lecturers believe that they have a (n) (13) to stress the importance of maintaining standards of clear thinking (14) the written word in a world dominated by (15) communications and images. They (16) on the connection between clear thinking and a form of writing that is not only clear, but also sensitive to (17) of meaning. The same lecturers argue that undergraduates appear to be the victims of a "softening process" that begins (18) the teaching of English in schools, but this point of view has, not (19) , caused a great deal of (20) .
Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C, and D on ANSWER SHEET 1.1（）A:concept B:condition C:word D:idea
Section Ⅰ Use of English Directions: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. Illiteracy may be considered more as an abstract concept than a condition. When a famous English writer used the (1) over two hundred years ago, he was actually (2) to people who could (3) read Greek or Latin. (4) ,it seems unlikely that university examiners had this sort of (5) in mind when they reported on "creeping illiteracy" in a report on their students’ final examination in 1988. (6) the years, university lecturers have been (7) of an increasing tendency towards grammatical sloppiness, poor spelling and general imprecision (8) their students’ ways of writing; and sloppy writing is all (9) often a reflection of sloppy thinking. Their (10) was that they had (11) to do teaching their own subject (12) teaching their undergraduates to write. Some lecturers believe that they have a (n) (13) to stress the importance of maintaining standards of dear thinking (14) the written word in a world dominated by (15) communications and images. They (16) on the connection between clear thinking and a form of writing that is not only clear, but also sensitive to (17) of meaning. The same lecturers argue that undergraduates appear to be the victims of a "softening process" that begins (18) the teaching of English in schools, but this point of view has, not (19) , mused a great deal of (20) .
Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.3（）A:concept B:condition C:word D:idea
Illiteracy may be considered more as an abstract concept than a condition. When a famous English writer used the (1) over two hundred years ago, he was actually (2) to people who could (3) read Greek or Latin. (4) ,it seems unlikely that university examiners had this sort of (5) in mind when they reported on "creeping illiteracy" in a report on their students’ final examination in 1988. (6) the years, university lecturers have been (7) of an increasing tendency towards grammatical sloppiness, poor spelling and general imprecision (8) their students’ ways of writing; and sloppy writing is all (9) often a reflection of sloppy thinking. Their (10) was that they had (11) to do teaching their own subject (12) teaching their undergraduates to write. Some lecturers believe that they have a (n) (13) to stress the importance of maintaining standards of clear thinking (14) the written word in a world dominated by (15) communications and images. They (16) on the connection between clear thinking and a form of writing that is not only clear, but also sensitive to (17) of meaning. The same lecturers argue that undergraduates appear to be the victims of a "softening process" that begins (18) the teaching of English in schools, but this point of view has, not (19) , caused a great deal of (20) .
Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.1（）A:concept B:condition C:word D:idea
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "Persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way." And "You’re the Boss." A good example of the importance of satisfying the consumer presented it self in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
A:the efficient production of goods B:a perfect command of salesmanship C:a basic command of the marketing concept D:the conversion of goods into money
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "Persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way." And "You’re the Boss." A good example of the importance of satisfying the consumer presented it self in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
A good knowledge of the difference between marketing and selling leads to ______.
A:the efficient production of goods B:a perfect command of salesmanship C:a basic command of the marketing concept D:the conversion of goods into money
Passage Five
| To understand the marketing concept, it
is only necessary to understand the difference between marketing and selling.
Not too many years ago, most industries concentrated primarily on the efficient
production of goods, and then relied on "Persuasive salesmanship" to move as
much of these goods as possible. Such production and selling focuses on the
needs of the seller to produce goods and then convert them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand. This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way." And "You’re the Boss." A good example of the importance of satisfying the consumer presented it self in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled! |
A:the efficient production of goods B:a perfect command of salesmanship C:a basic command of the marketing concept D:the conversion of goods into money
