Millennials were (1) to be the next golden ticket for retailers. A 70 million consumers (2) between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could (3) them in numerous ways—tweets, Facebook pages—that were (4) when their boomer parents started out. " Marketers thought, ’Here come the Millennials, we’re going to have an awesome time selling to them, ’" says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a (5) . Then comes the financial crisis, and all of a sudden the door has almost (6) in their face. "
No group was hit harder by the Great Recession than the Millennials. Their careers are (7) . They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
That’s bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better. Williams-Sonoma and Home Depot thrive on household formation— economist (8) for marrying, having kids, and buying a home—but many cash-strapped Gen Yers have put those modern rites of passage (9) hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had (10) marriage for financial reasons, while 22 percent put (11) having a baby for similar reasons.
(12) this generation was always going to be a challenge. (13) into the Web’s endless information and choices, Millennials are pickier and (14) brand loyal than their parents. (15) before the recession they craved authentic products—for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial (16) is "buy less and do more, " says David Maddocks. "Boomers were about (17) , whereas this generation is about having enough. " The (18) of the recession could make Gen Y even less acquisitive.
Gen Y’s (19) could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom (JWN), Saks (SKS), and perhaps Tiffany (TIF) decades later. But today, Danziger says, "We have a group of people who are seeking only to live within their (20) 

6（）

A:slashed B:snapped C:slapped D:slammed

Memory Test
? ?1．"I am going to give you five techniques that will enable you to remember anything you need to know at school," promised lecturer lan Robinson to a hundred schoolchildren. He slapped his hand down on the table. "When I’ve finished in two hours’ time, your work will be far more effective and productive. Anyone not interested, leave now." The entire room sat still.
? ?2．Robinson calls himself the Mind Magician (魔术师). He specializes in doing magic tricks that look totally impossible, and then he reveals that they involve nothing more mysterious than good old-fashioned trickery (骗术). "I have always been interested in tricks involving memory-being able to reel off (一口气说出) the order of cards in a pack, that sort of thing," he explains.
? ?3．Robinson was already lecturing to schools on his magic techniques when it struck him that students might find memory techniques even more valuable. "It wasn’t a difficult area to move into, as the stuff’s all there in books. " So he summarized everything to make a two- hour lecture about five techniques.
? ?4．"You want to learn a list of a hundred things? A thousand? No problem," says Robinson. The scandal is that every child is not taught the techniques from the beginning of their school life. The schoolchildren who were watching him thought it was brilliant. "I wish I’d been told this earlier, " commented Mark, after Robinson had shown them how to construct "mental journeys".
? ?5．Essentially, you visualize (想象) a walk down a street, or a trip round a room, and pick the points where you will put the things you want to remember—the lamppost, the fruit bowl. Then in each location you put a visual representation of your list—phrasal verbs, historical dates, whatever—making them as strange as possible. It is that simple, and it works.
? ?6．The reaction of schools has been uniformly enthusiastic. "The pupils benefited enormously from lan’s presentation," says Dr Johnston, head of the school where Robinson was speaking. "Ideally we should run a regular class in memory techniques so pupils can pick it up gradually. /

Paragraph 3 ______

Memory Test
? ?1．"I am going to give you five techniques that will enable you to remember anything you need to know at school," promised lecturer lan Robinson to a hundred schoolchildren. He slapped his hand down on the table. "When I’ve finished in two hours’ time, your work will be far more effective and productive. Anyone not interested, leave now." The entire room sat still.
? ?2．Robinson calls himself the Mind Magician (魔术师). He specializes in doing magic tricks that look totally impossible, and then he reveals that they involve nothing more mysterious than good old-fashioned trickery (骗术). "I have always been interested in tricks involving memory-being able to reel off (一口气说出) the order of cards in a pack, that sort of thing," he explains.
? ?3．Robinson was already lecturing to schools on his magic techniques when it struck him that students might find memory techniques even more valuable. "It wasn’t a difficult area to move into, as the stuff’s all there in books. " So he summarized everything to make a two- hour lecture about five techniques.
? ?4．"You want to learn a list of a hundred things? A thousand? No problem," says Robinson. The scandal is that every child is not taught the techniques from the beginning of their school life. The schoolchildren who were watching him thought it was brilliant. "I wish I’d been told this earlier, " commented Mark, after Robinson had shown them how to construct "mental journeys".
? ?5．Essentially, you visualize (想象) a walk down a street, or a trip round a room, and pick the points where you will put the things you want to remember—the lamppost, the fruit bowl. Then in each location you put a visual representation of your list—phrasal verbs, historical dates, whatever—making them as strange as possible. It is that simple, and it works.
? ?6．The reaction of schools has been uniformly enthusiastic. "The pupils benefited enormously from lan’s presentation," says Dr Johnston, head of the school where Robinson was speaking. "Ideally we should run a regular class in memory techniques so pupils can pick it up gradually. /

Paragraph 4 ______

Memory Test
? ?1．"I am going to give you five techniques that will enable you to remember anything you need to know at school," promised lecturer lan Robinson to a hundred schoolchildren. He slapped his hand down on the table. "When I’ve finished in two hours’ time, your work will be far more effective and productive. Anyone not interested, leave now." The entire room sat still.
? ?2．Robinson calls himself the Mind Magician (魔术师). He specializes in doing magic tricks that look totally impossible, and then he reveals that they involve nothing more mysterious than good old-fashioned trickery (骗术). "I have always been interested in tricks involving memory-being able to reel off (一口气说出) the order of cards in a pack, that sort of thing," he explains.
? ?3．Robinson was already lecturing to schools on his magic techniques when it struck him that students might find memory techniques even more valuable. "It wasn’t a difficult area to move into, as the stuff’s all there in books. " So he summarized everything to make a two- hour lecture about five techniques.
? ?4．"You want to learn a list of a hundred things? A thousand? No problem," says Robinson. The scandal is that every child is not taught the techniques from the beginning of their school life. The schoolchildren who were watching him thought it was brilliant. "I wish I’d been told this earlier, " commented Mark, after Robinson had shown them how to construct "mental journeys".
? ?5．Essentially, you visualize (想象) a walk down a street, or a trip round a room, and pick the points where you will put the things you want to remember—the lamppost, the fruit bowl. Then in each location you put a visual representation of your list—phrasal verbs, historical dates, whatever—making them as strange as possible. It is that simple, and it works.
? ?6．The reaction of schools has been uniformly enthusiastic. "The pupils benefited enormously from lan’s presentation," says Dr Johnston, head of the school where Robinson was speaking. "Ideally we should run a regular class in memory techniques so pupils can pick it up gradually. /

Paragraph 5 ______

Memory Test
? ?1．"I am going to give you five techniques that will enable you to remember anything you need to know at school," promised lecturer lan Robinson to a hundred schoolchildren. He slapped his hand down on the table. "When I’ve finished in two hours’ time, your work will be far more effective and productive. Anyone not interested, leave now." The entire room sat still.
? ?2．Robinson calls himself the Mind Magician (魔术师). He specializes in doing magic tricks that look totally impossible, and then he reveals that they involve nothing more mysterious than good old-fashioned trickery (骗术). "I have always been interested in tricks involving memory-being able to reel off (一口气说出) the order of cards in a pack, that sort of thing," he explains.
? ?3．Robinson was already lecturing to schools on his magic techniques when it struck him that students might find memory techniques even more valuable. "It wasn’t a difficult area to move into, as the stuff’s all there in books. " So he summarized everything to make a two- hour lecture about five techniques.
? ?4．"You want to learn a list of a hundred things? A thousand? No problem," says Robinson. The scandal is that every child is not taught the techniques from the beginning of their school life. The schoolchildren who were watching him thought it was brilliant. "I wish I’d been told this earlier, " commented Mark, after Robinson had shown them how to construct "mental journeys".
? ?5．Essentially, you visualize (想象) a walk down a street, or a trip round a room, and pick the points where you will put the things you want to remember—the lamppost, the fruit bowl. Then in each location you put a visual representation of your list—phrasal verbs, historical dates, whatever—making them as strange as possible. It is that simple, and it works.
? ?6．The reaction of schools has been uniformly enthusiastic. "The pupils benefited enormously from lan’s presentation," says Dr Johnston, head of the school where Robinson was speaking. "Ideally we should run a regular class in memory techniques so pupils can pick it up gradually. /

Robinson told the pupils that all the memory techniques could be found in ______.

? ?下面的短文有15处空白，请根据短文内容为每处空白白确定1个最佳选项。

A:effected B:beaten C:slapped D:affected

Last week Russian President Dmitry Medvedev kicked off a new anti - alcohol campaign aimed at cutting the nation’s per capita consumption of alcohol by nearly a quarter by 2012.
Russians currently drink about 18 liters ( 19 quarts) a year, more than double the 8 liters (8.4 quarts) deemed safe by the World Health Organization (WHO). With each additional liter, adds the WHO, men can subtract 11 months from their average life expectancy.
The latest move consists of three parts: a media campaign, restrictions on beer consumption, and strict penalties for selling to minors. Russian officials plan to set up more than 500 health centers by the end of the year, complete with Soviet - era tactics like drawings of cirrhosis - stricken livers on their walls.
Even with such aggressive measures, it’s hardly the most ambitious campaign Russians has ever launched against drinking. Former leader Mikhail Gorbachev got alcohol sales to decline by 60 percent. Three years agom, a group of young Russians organized a sort of vigilante vice squad to single out and shame merchants who sold alcohol to minors. Supported by the Moscow city administration, the Solar Circle movement, as they called themselves, held rallies, and slapped leaflets on the shop doors of guilty establishments. They piqued media interest at first, but the momentum soon fizzled.
Some critics say that, while admirable, it hardly addresses the biggest culprit of all : vodka. "The main problem is the availability of hard liquor, "says Aleksandr Nemtsov, a top Russian expert on alcohol policy. Some 70 percent of alcohol consumption in Russia is of the hard stuff, primarily vodka.
One attempt, tried in the mid- 1990s ,substituted beer as a less intoxicating non- liquor alternative. Instead. "beer has become a gateway opening the way to alcoholism for teenagers," says Oleg Zykov, a member of the Public Chamber. The earlier people start down that route, the more likely they are to end up grappling with alcoholism problems later.
Still, for now, Russians seem to support the government’s new approach. As the National Center for the Study of Public Opinion reported last week. 65 percent of the population say they are in favor the new measures—especially those that restrict alcohol sales to those under 21. (Right now, the drinking age is 18. )
Which one of the following measures is not mentioned about in the third paragraph

A:To prevent the advertisements of drinking being played on TV. B:To limit the amount of beer that can be consumed. C:To impose a severe penalty on selling alcohol to minors. D:To set up health centers decorated with drawings of cirrhosis - stricken livers.

Last week Russian President Dmitry Medvedev kicked off a new anti - alcohol campaign aimed at cutting the nation’s per capita consumption of alcohol by nearly a quarter by 2012.
Russians currently drink about 18 liters ( 19 quarts) a year, more than double the 8 liters (8.4 quarts) deemed safe by the World Health Organization (WHO). With each additional liter, adds the WHO, men can subtract 11 months from their average life expectancy.
The latest move consists of three parts: a media campaign, restrictions on beer consumption, and strict penalties for selling to minors. Russian officials plan to set up more than 500 health centers by the end of the year, complete with Soviet - era tactics like drawings of cirrhosis - stricken livers on their walls.
Even with such aggressive measures, it’s hardly the most ambitious campaign Russians has ever launched against drinking. Former leader Mikhail Gorbachev got alcohol sales to decline by 60 percent. Three years agom, a group of young Russians organized a sort of vigilante vice squad to single out and shame merchants who sold alcohol to minors. Supported by the Moscow city administration, the Solar Circle movement, as they called themselves, held rallies, and slapped leaflets on the shop doors of guilty establishments. They piqued media interest at first, but the momentum soon fizzled.
Some critics say that, while admirable, it hardly addresses the biggest culprit of all : vodka. "The main problem is the availability of hard liquor, "says Aleksandr Nemtsov, a top Russian expert on alcohol policy. Some 70 percent of alcohol consumption in Russia is of the hard stuff, primarily vodka.
One attempt, tried in the mid- 1990s ,substituted beer as a less intoxicating non- liquor alternative. Instead. "beer has become a gateway opening the way to alcoholism for teenagers," says Oleg Zykov, a member of the Public Chamber. The earlier people start down that route, the more likely they are to end up grappling with alcoholism problems later.
Still, for now, Russians seem to support the government’s new approach. As the National Center for the Study of Public Opinion reported last week. 65 percent of the population say they are in favor the new measures—especially those that restrict alcohol sales to those under 21. (Right now, the drinking age is 18. )
Which one of the following measures is not mentioned about in the third paragraph

A:To prevent the advertisements of drinking being played on TV. B:To limit the amount of beer that can be consumed. C:To impose a severe penalty on selling alcohol to minors. D:To set up health centers decorated with drawings of cirrhosis - stricken livers.

? ?阅读下面的短文，文中有15处空白，每处空白给出了4个选项，请根据短文的内容从 4个选项中选择1个最佳答案。

A:effected B:beaten C:slapped D:affected

Less Is More It sounds all wrong--drilling holes in a piece of wood to make it more resistant to knocks．But it works because the energy from the blow gets distributed throughout the wood rather than focusing on one weak spot．The discovery should lead to more effective and lighter packaging materials. Carpenters have known ________(51)centuries that some woods are tougher than others．Hickory(山核桃木)，for example，was turned into axe handles and cartwheel spokes(轮辐)because it Can absorb shocks without breaking．White oak，for example，is much more easily damaged，_________ (52)it is almost as dense．Julian Vincent at Bathe University and his team were convinced the wood’s internal structure could explain the differences． Many trees have tubular(管的)vessels that run _________ (53)the trunk and carry water to the leaves．In oak they are large，and arranged in narrow bands，but in hickory they are smaller，and more evenly distributed．The researchers _________ (54)this layout might distribute a blow’s energy throughout the wood．soaking up a bigger hit．To test the idea，they drilled holes 0.65 millimetres across into a block of spruce(云杉)，a wood with _________ (55)vessels，and found that _________ (56)withstood a harder knock．_________ (57)when there were more than about 30 holes per square centimetre did the wood’s performance drop off． A uniform substance doesn’t cope well with knocks because only a small proportion of the material is actually _________ (58)．All the energy from the blow goes towards breaking the material in one or two places，but often the pieces left _________ (59)are pristine(未经破坏的)． But instead of the energy being concentrated in one place，the holes provide many weak spots that all absorb energy as they break，says Vincent．“You are controlling the places_________ (60)the wood breaks，and it can then absorb more _________ (61)，more safely．”The researchers believe the principle could be applied to any material- _________ (62)example．to manufacture lighter and more protective packaging．It could _________ (63)be used in Car bumpers，crash barriers and armour for military vehicles，says Ulrike Wegst， _________ (64)the Max Plank Institute for Mental Research in Stuttgart．But she emphasizes that you _________ (65)to design the substance with the direction of force in mind．“The direction of loading is crucial，”she says．

A:effected B:beaten C:slapped D:affected