自我评价（self evaluation）

同行评价（colleague evaluation）

职位评价（Post Evaluation）

Drug　Evaluation（）

A:药物不良反应 B:药物评价 C:药物稳定性 D:药学教育 E:药学实践

Drug　Evaluation

A:体温计 B:血压计 C:听诊器 D:人工晶体 E:光学内窥镜

Drug　Evaluation（）

A:山楂调中丸  B:开胃山楂丸  C:葛根芩连微丸  D:养胃舒胶囊  E:龙荟丸

Marketing is a total system of business activites designed to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives. This definition implies that the entire system of business activitiis should be customer-oriented, and a marketing program should start with an idea about a new product and should not end until the customer’s wants are completely satisfied, which may be sometime after the sale is made.
The combination of the four primary elements that comprise a company’s marketing program is termed the marketing mix. The design, implementation, and evaluation of the marketing mix constitute the bulk of a firm’s marketing effort.
The four elements of the marketing mix are.
·Product—Managing the product ingredient includes planning and developing the right goods and/or services to be marketed by the company. Strategic decisions are also needed for changing existing products, adding new ones, and taking other actions that affect the assortment(分类) of products carried. Strategic decisions are also needed regarding branding, packaging, and various other product features.
·Price—Management must determine the right base price for its products. It must then decide on strategies concerning discounts, freight (货运) payments, and many other price-related factors.
·Distribution—Even though marketing intermediaries(中介)— primarily wholesalers and retailers are largely a noncontrollable environmental factor, an executive has considerable latitude when working with them. Management’s responsibility is to select and manage the trade channels through which the products will reach the right market at the right time and develop a distribution system for physically handling and transporting the products through these channels.
·Promotion—Management needs to inform and persuade the market regarding a company’s products. Advertising, personal selling, sales promotion and publicity are the major promotional activities.
The four ingredients in the marketing mix are interrelated; decisions in one area usually affect actions in the others. Each of the four also contains countless variables. A company may market one item or several—related or unrelated. The item may be distributed through wholesalers or directly to retailers, and so on. Ultimately (最后) ,from the multitude of variables, management must select the combination that will best adapt to the environment, satisfy target markets, and still meet marketing and organizational goals.
Which of the following statements is the intended meaning of the last sentence in the second paragraph ______

A:The design, implementation, and evaluation of the marketing mix combine most part of a firm’s marketing effort. B:The bulk of a firm’s marketing effort consists of the design, implementation, and evaluation of the marketing mix. C:The design, implementation, and evaluation of the marketing mix are composed of most part of a firm’s marketing effort. D:The bulk of a firm’s marketing effort makes up the design, implementation, and evaluation of the marketing mix.

Marketing is a total system of business activites designed to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives. This definition implies that the entire system of business activitiis should be customer-oriented, and a marketing program should start with an idea about a new product and should not end until the customer’s wants are completely satisfied, which may be sometime after the sale is made.
The combination of the four primary elements that comprise a company’s marketing program is termed the marketing mix. The design, implementation, and evaluation of the marketing mix constitute the bulk of a firm’s marketing effort.
The four elements of the marketing mix are.
·Product—Managing the product ingredient includes planning and developing the right goods and/or services to be marketed by the company. Strategic decisions are also needed for changing existing products, adding new ones, and taking other actions that affect the assortment(分类) of products carried. Strategic decisions are also needed regarding branding, packaging, and various other product features.
·Price—Management must determine the right base price for its products. It must then decide on strategies concerning discounts, freight (货运) payments, and many other price-related factors.
·Distribution—Even though marketing intermediaries(中介)— primarily wholesalers and retailers are largely a noncontrollable environmental factor, an executive has considerable latitude when working with them. Management’s responsibility is to select and manage the trade channels through which the products will reach the right market at the right time and develop a distribution system for physically handling and transporting the products through these channels.
·Promotion—Management needs to inform and persuade the market regarding a company’s products. Advertising, personal selling, sales promotion and publicity are the major promotional activities.
The four ingredients in the marketing mix are interrelated; decisions in one area usually affect actions in the others. Each of the four also contains countless variables. A company may market one item or several—related or unrelated. The item may be distributed through wholesalers or directly to retailers, and so on. Ultimately (最后) ,from the multitude of variables, management must select the combination that will best adapt to the environment, satisfy target markets, and still meet marketing and organizational goals.
Which of the following statements is the intended meaning of the last sentence in the second paragraph ______

A:The design, implementation, and evaluation of the marketing mix combine most part of a firm’s marketing effort. B:The bulk of a firm’s marketing effort consists of the design, implementation, and evaluation of the marketing mix. C:The design, implementation, and evaluation of the marketing mix are composed of most part of a firm’s marketing effort. D:The bulk of a firm’s marketing effort makes up the design, implementation, and evaluation of the marketing mix.