The Making of a Success Story 　　

    1 IKEA is the world"s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world"s most successful entrepreneurs. Born in Swedenin 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business一IKEA.

    2 IKEA"s name comes from Kamprad"s initials (I.K.) and the place where he grew up ("E" and "A"). Today IKEA is known for its modern, minimalist furniture¹, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad"s wares included anything that he could sell for profits at discounted prices², including watches, pens and stockings.

    3 IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad"s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

    4 In 1953 IKEA opened its first showroom inAlmhult,Sweden. IKEA is known today for its spacious stores with furniture iti attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelmiig: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

    5 In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging³. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

    6 Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world"s richest man. He currently lives inSwitzerlandand is retied from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing. 　　

词汇： 　　

entrepreneur /,entrəprə"nə:/ n.企业家 　　

ware /weə/ n.货物 　　

minimalist /"miniməlist / adj.最简单的 　　

self-sufficiency /"self-sə"fiʃənsi/ n.自足 　

注释： 　　

1. minimalist furniture：风格简约的家具 　　

2. discounted prices：折扣价 　　

3. flat packaging：平板包装 　

A.  IKEA began as a small store selling all kinds of cheap things.
B.  it is highly welcomed by both
C.  Ingvar Kamprad showed interest in and talent for doing business.
D.  he lives happily in retirement
E.  here they can see and try the furniture they are going to buy.
F. Ingvar successfully manages the company all by himself

Customers liked the idea of IKEA"s showrooms because _________.

A:A B:B C:C D:D E:E F:F

The Making of a Success Story 　　

    1 IKEA is the world"s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world"s most successful entrepreneurs. Born in Swedenin 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business一IKEA.

    2 IKEA"s name comes from Kamprad"s initials (I.K.) and the place where he grew up ("E" and "A"). Today IKEA is known for its modern, minimalist furniture¹, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad"s wares included anything that he could sell for profits at discounted prices², including watches, pens and stockings.

    3 IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad"s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

    4 In 1953 IKEA opened its first showroom inAlmhult,Sweden. IKEA is known today for its spacious stores with furniture iti attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelmiig: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

    5 In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging³. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

    6 Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world"s richest man. He currently lives inSwitzerlandand is retied from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing. 　　

词汇： 　　

entrepreneur /,entrəprə"nə:/ n.企业家 　　

ware /weə/ n.货物 　　

minimalist /"miniməlist / adj.最简单的 　　

self-sufficiency /"self-sə"fiʃənsi/ n.自足 　

注释： 　　

1. minimalist furniture：风格简约的家具 　　

2. discounted prices：折扣价 　　

3. flat packaging：平板包装 　

A.  IKEA began as a small store selling all kinds of cheap things.
B.  it is highly welcomed by both
C.  Ingvar Kamprad showed interest in and talent for doing business.
D.  he lives happily in retirement
E.  here they can see and try the furniture they are going to buy.
F. Ingvar successfully manages the company all by himself

As flat packaging saves money for both IKEA and the customers, _________

A:A B:B C:C D:D E:E F:F

第一篇 The Making of a Success Story 　　IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business一IKEA. 　　Today IKEA is known for its modern, minimalist furniture1, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad’s wares included anything that he could sell for profits at discounted prices2, including watches, pens and stockings. 　　IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951. 　　In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture. 　　In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging3. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion. 　　Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retied from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing. According to the passage, which of the following is not true?

A:IKEA experienced rapid expansion since the late 1950s. B:IKEA designed its own products since 1955. C:IKEA sold all kinds of miscellaneous goods originally. D:Kamprad sold his company after retirement.

2004年12月，宜家房地产开发公司以出让方式获得甲市G区的一片土地用于其策划开发的“宜家花园”，并约定于2005年2月前设计完毕并动工建设。关于此项目，请问下列哪项是错误的( )

A:若至2006年5月，由于资金不到位，该项目仍未动工开发，则甲市人民政府有权依法从高征收土地闲置费，并责令限期开工、竣工 B:若合同签订后，经专家评测发现该土地地基结构脆弱，至2007年3月土层改造工作尚未完成，致使项目工程无法开工，则甲市人民政府有权收回该片土地的使用权，但应给予适当补偿 C:若准备开工期间，宜家公司与原材料供应商的合同发生纠纷，至2007年5月尚未解决，因而导致工程搁置。虽然此迟延并非由于宜家公司的过错导致，甲市政府仍有权收回该片土地使用权且不予补偿 D:若至2005年12月，工程已破土动工，此时甲市发生大规模传染病疫情，则甲市政府无需宜家公司同意有权收回该土地使用权用于增建医疗机构，但应给予宜家公司相应补偿

2004年12月，宜家房地产开发公司以出让方式获得甲市G区的一片土地用于其策划开发的“宜家花园”，并约定于2005年2月前设计完毕井动工建设。关于此项目，请问下列哪项是错误的( )

A:若至2006年5月，由于资金不到位，该项目仍未动工开发，则甲市人民政府有权依法从高征收土地闲置费，并责令限期开工、竣工 B:若合同签订后，经专家评测发现该土地地基结构脆弱，至2007年3月土层改造工作尚未完成，致使项目工程无法开工，则甲市人民政府有权收回该片土地的使用权，但应给予适当补偿 C:若准备开工期间，宜家公司与原材料供应商的合同发生纠纷，至2007年5月尚未解决，因而导致工程搁置。虽然此迟延并非由于宜家公司的过错导致，甲市政府仍有权收回该片土地使用权且不予补偿 D:若至2005年12月，工程已破土动工，此时甲市发生大规模传染病疫情，则甲市政府无需宜家公司同意有权收回该土地使用权用于增建医疗机构，但应给予宜家公司相应补偿

2004年12月，宜家房地产开发公司以出让方式获得甲市G区的一片土地用于其策划开发的“宜家花园”，并约定于2005年2月前设计完毕井动工建设。关于此项目，请问下列哪项是错误的( )

A:若至2006年5月，由于资金不到位，该项目仍未动工开发，则甲市人民政府有权依法从高征收土地闲置费，并责令限期开工、竣工 B:若合同签订后，经专家评测发现该土地地基结构脆弱，至2007年3月土层改造工作尚未完成，致使项目工程无法开工，则甲市人民政府有权收回该片土地的使用权，但应给予适当补偿 C:若准备开工期间，宜家公司与原材料供应商的合同发生纠纷，至2007年5月尚未解决，因而导致工程搁置。虽然此迟延并非由于宜家公司的过错导致，甲市政府仍有权收回该片土地使用权且不予补偿 D:若至2005年12月，工程已破土动工，此时甲市发生大规模传染病疫情，则甲市政府无需宜家公司同意有权收回该土地使用权用于增建医疗机构，但应给予宜家公司相应补偿