深层施肥 deep placement
PCB编辑器中放置元器件工具栏是()。
A:Component Placement B:Find Selection C:Placement Tools D:Wiring Tools
PCB编辑器中放置工具栏是()。
A:Component Placement B:Find Selection C:Placement Tools D:Wiring Tools
Find the lowest mortgage ______ available in your area by using our free search tool.
A:rate B:height C:placement D:partitions
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine.
Feature stories are much fewer in number and stand out clearly. Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Proctrer & Gamble faced a substantial publicity problem over the meaning of its 123-year-old company logo. A few ministers and other private citizens believed that the symbol was sacrilegious. These beliefs were covered extensively by the media and resulted in the firm receiving 15,000 phone calls about the rumor in June alone. To combat this negative publicity, the firm issued news releases featuring prominent clergy that refuted the rumors, threatened to sue those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumor were temporarily put to rest. However, in 1985, negative publicity became so disruptive that Procter & Gamble decided to remove the logo from its products.
A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored jobs program might go unreported or receive three-sentence coverage in a local newspaper.
The passage implies that______.
A:the placement of a story is not quite important B:the report of a crime may not be true C:local newspapers are not interested in company-sponsored programs D:publicity is not always necessary
The newspaper must provide for the reader the facts, unalloyed, unslanted (不歪曲的), objectively selected facts. But in the days of complex news it must provide more; it must supply interpretation, the meaning of the facts. This is the most important assignment confronting American journalism—to make clear to the reader the problems of the day, to make international news as understandable as community news, to recognize that the there is no longer any such thing as "local" news, bemuse any event in the international area has a local reaction in manpower draft, in economic strain, in terms, indeed, of our very Way of life.
There is in journalism a widespread view that when you embark on interpretation, you are entering dangerous waters, the swirling tides of opinion. This is nonsense.
The opponents of interpretation insist that the writer and the editor shall confine himself to the "facts". This insistence raises two questions: What are the facts And: Are the bare facts enough
As to the first query. Consider how a so-called "factual" story comes about. The reporter collects, say, fifty facts; out of these fifty, his space allotment being necessarily restricted, he selects the ten which he considers most important. This is Judgment Number One. Then he or his editor decides which of these ten facts shall constitute the lead of the piece. (This is an important decision bemuse many readers do not proceed beyond the first paragraph.) This is Judgments Number Two. Then the night editor determines whether the article shall be presented on page one, where it has larger impact, or on page twenty-four, where it has little, Judgment Number Three.
Thus, in the presentation of a so-called "factual" or "objective" story, at least three judgments are involved. And they are judgments not at all unlike those involved in interpretation, in which reporter and editor, calling upon their research resources, their general background, and their "news neutralism" arrive at a conclusion as to the significance of the news.
The two areas of judgment, presentation of the news and its interpretation, are both objective rather than subjective processes—as objective, that is, as any human being can be. (Note in passing: even though complete objectivity can never be achieved, nevertheless the ideal must always be the beacon on the murky news channels.) if an editor is intent on slanting the news. he can do it in other ways and more effectively than by interpretation. He can do it by the selection of those facts that prop up(支持)his particular plea. Or he can do it by the play when he gives a story promoting it to page one or demoting it to page thirty.
What is the LEAST effective way of "slanting" news
A:Interpretation. B:Selection. C:Placement. D:Concentration.
Find the lowest mortgage ()available in yore area by using our free search tool.
A:rates B:height C:placement D:partitions
Find the lowest mortgage ()available in yore area by using our free search tool.
A:rates B:height C:placement D:partitions