Muriel All is the landlord of a ______ brownstone apartment building in Brooklyn.
A:loyal B:forever C:historic D:recorded
Text 2
One of the odd things about some business organizations is that they spend so much money to lure new customers and spend so little to keep them after they’ve been landed. It just doesn’t make sense. Taking customers for granted is routine in some larger organizations, where mere bigness generates an attitude of indifference.
Loyal customers are an organization’s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful. Not only do satisfied customers continue to fatten the till, they often encourage others to buy. This is advertising that doesn’t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage (光顾) isn’t all that difficult. It’s a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little morethan you have to.
We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there’s many a slip: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.
Sometimes these errors or failures can’t be helped. For example, if you can’t get parts because of material shortages or a transportation strike, customers may be denied the goods they’veordered. And not infrequently the customer is to blame--for example, failing to clearly identify the article or servjce required.
Yet no matter who is at fault, customers whom you value highly should generally be given the benefit of the doubt. Note that we said "customers whom you value highly." The old saying (格言) goes that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally, get more attention than those who buy infrequently and have to be badgered to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise.
A:Customers should always be well serviced B:Without loyal customers an organization might go bankrupt C:Companies can employ custofners to advertise their products D:It is difficult for large organizations to provide their customers with good service
Text 4
There will eventually come a day when The New York Times cases to publish stories on newsprint .Exactly when that day will be is a matter of debate. “Sometime in the future “the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside ,there’s plenty of incentive to ditch print .The infrastructure required to make a physical newspapers -printing presses .delivery truck -isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints . Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.
Overhead may be high and circulation lowe ,but rushing to eliminate its print editor would be a mistake ,says BuzzFeed CEO Jonah Peretti.
Peretti says the Times shouldn't waste time getting of the print business, only if they go about doing it the right away “Figuring out a way to accelerate that transition would make sense for them “he said, “but if you discontinue it, you're going to have your most loyal customers really upset with you."
Sometimes that's worth making a change anyway". Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming. "It was seen as a blunder." he said. The move turned out to be foresighted. And if Peretti were in charge at the times? "l wouldn't pick year to end print."he said. “I would raise and make it into more of a legacy product.”
The most loyal costumer would still gel the product they favor. the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. "So if you're overpaying for print, you could feel like you were helping," peretti said. "Then increase it at rate each year and essentially try to generate additional revenue." In other words, if you're going to print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year — more than twice as much as a digital-only subscription.
"It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business," Peretti remarked. "But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes. In those situations, it's better to be more aggressive than less aggressive."
It can inferred form Paragraphs 5 and 6 that a “legacy product”()
A:helps restore the glory of former times. B:is meant for the most loyal customers. C:will have the cost of printing reduced. D:expands the popularity of the paper
One of the odd things about some business organizations is that they spend so much money to lure new customers and spend so little to keep them after they’ve been landed. It just doesn’t make sense. Taking customers for granted is routine in some larger organizations, where mere bigness generates an attitude of indifference.
Loyal customers are an organization’s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful. Not only do satisfied customers continue to fatten the till, they often encourage others to buy. This is advertising that doesn’t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage (光顾) isn’t all that difficult. It’s a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little morethan you have to.
We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there’s many a slip: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.
Sometimes these errors or failures can’t be helped. For example, if you can’t get parts because of material shortages or a transportation strike, customers may be denied the goods they’veordered. And not infrequently the customer is to blame--for example, failing to clearly identify the article or servjce required.
Yet no matter who is at fault, customers whom you value highly should generally be given the benefit of the doubt. Note that we said "customers whom you value highly." The old saying (格言) goes that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally, get more attention than those who buy infrequently and have to be badgered to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise.
A:Customers should always be well serviced B:Without loyal customers an organization might go bankrupt C:Companies can employ custofners to advertise their products D:It is difficult for large organizations to provide their customers with good service
Richard Holbrooke, who died at the age of 69 after suffering a ruptured aorta, was not the most universally beloved, but was certainly one of the ablest, ’the most admired and the most effective of American diplomats. He is one of the few of that profession in the past 40 years who can be compared with the giants of the "founding generation" of American hegemony, such as Dean Acheson and George Kennan.
Holbrooke was tough as well as exceptionally bright. He was a loyal, liberal Democrat, but also a patriot who was prepared to be ruthless in what he saw as his nation’s interest. To his friends, he was kind and charming, but he could be abrasive: no doubt that characteristic helped prevent him becoming Secretary of State on two occasions, under Bill Clinton and again when Barack Obama became president.
He held almost every other important job in the international service of the US. He was ambassador to the United Nations, where he dealt with the vexed problem of America’s debts to the organization, and to Germany. He was the only person in history to be assistant Secretary of State—the key level in routine diplomacy—in two regions of the world, Europe and Asia. He distinguished himself as an investment banker, a magazine editor, a charity executive and an author, but he will be remembered most of all for his success in negotiating an end to the war in Bosnia-Herzegovina at an Ohio airbase, and for his part in the American intervention in Kosovo. At the time of his death, he was Obama’s special representative for Afghanistan and Pakistan.
Holbrooke joined the Foreign Service, and in 1963 was sent as a civilian official to Vietnam, where he was one of a talented cohort of young men who were to become leaders in American diplomacy. Once back in Washington in 1966, Holbrooke worked for two years in the White House under Johnson, and then at the State Department, where he was a junior member of the delegation to the fruitless initial peace talks with North Vietnam in Paris.
By 1972, Holbrooke was ready for a change. He became the first editor of the magazine Foreign Policy, created as a less stuffy competitor to the august Foreign Affairs. He also worked for Newsweek magazine. In 1976, he went to work for Governor Jimmy Carter of Georgia, who was beginning his campaign for president and badly needed some foreign policy expertise. When Carter became president, in 1977, Holbrooke became his assistant Secretary of State for Asian affairs. (425 words)
Why didn’t Holbrooke become Secretary of State
A:Because he was a loyal Democrat. B:Because he was strong-minded. C:Because he was rough to his friends. D:Because his characteristic is unique.
Frank has always been loyal to his friends.
A:friendly B:faithful C:hostile D:kind
John has always remained (loyal) to his family and friends.
A:friendly B:faithful C:hostile D:kind
The prince rounded up some loyal followers.
A:royal B:responsible C:faithful D:unchanging
John has always remained (loyal) to his family and friends.
A:friendly B:faithful C:hostile D:kind