The Making of a Success Story 　　

    1 IKEA is the world"s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world"s most successful entrepreneurs. Born in Swedenin 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business一IKEA.

    2 IKEA"s name comes from Kamprad"s initials (I.K.) and the place where he grew up ("E" and "A"). Today IKEA is known for its modern, minimalist furniture¹, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad"s wares included anything that he could sell for profits at discounted prices², including watches, pens and stockings.

    3 IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad"s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

    4 In 1953 IKEA opened its first showroom inAlmhult,Sweden. IKEA is known today for its spacious stores with furniture iti attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelmiig: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

    5 In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging³. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

    6 Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world"s richest man. He currently lives inSwitzerlandand is retied from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing. 　　

词汇： 　　

entrepreneur /,entrəprə"nə:/ n.企业家 　　

ware /weə/ n.货物 　　

minimalist /"miniməlist / adj.最简单的 　　

self-sufficiency /"self-sə"fiʃənsi/ n.自足 　

注释： 　　

1. minimalist furniture：风格简约的家具 　　

2. discounted prices：折扣价 　　

3. flat packaging：平板包装 　

A.  IKEA began as a small store selling all kinds of cheap things.
B.  it is highly welcomed by both
C.  Ingvar Kamprad showed interest in and talent for doing business.
D.  he lives happily in retirement
E.  here they can see and try the furniture they are going to buy.
F. Ingvar successfully manages the company all by himself

Even when he was only a child, _________.

A:A B:B C:C D:D E:E F:F

A:teachers should be compassionate B:he was only a child C:instructors were wiser D:he was threatened

Tom had a car accident yesterday but he was only ______ wounded.

A:little B:slightly C:small D:few

According to the passage, if a sportsman only thinks about winning, he will ______.

A:fail to succeed B:be successful C:lose enjoyment D:be irrational

According to the passage, if a sportsman only thinks about winning, he will ______.

A:fail to succeed B:lose enjoyment C:be successful D:be unreasonable

　第二篇 　　One of the Greatest Artists ----Picasso 　　Pablo Ruiz Picasso was the favorite child of his family. He was the only boy among a great many girl cousins. That was enough to make him important, but his father loved him especially, because he knew his son was going to be an artist. Pablo knew the word for pencil even before he could say Mamma and Papa. When he was small he spent hours by himself making pleasing little drawings of animals and people. If his mother sent him out to play in the square, he went on drawing in the dust under the trees. One of his favorite models was his younger sister, Lola. 　　Don Jose Ruiz, Pablo’s father, was director of the museum at Malaga in southern Spain. He earned only a small salary, but there was not much work to do and he was able to practice his hobby, which was painting pigeons. Don Jose loved pigeons very much. He painted them dead or alive in ones and twos and in dozens. Sometimes he painted them on paper, cut them out and stuck them on to canvas, sometimes he stuck real feathers on to his pictures. He knew a great deal about the technique of painting and he taught it all to Pablo. 　　Life in Malaga was very pleasant. In the hot sunshine, father and son would walk down to the beach to look at the boats on the shore or walk about the open markets. They made a strange pair. Don Jose was tall and thin, with red hair and beard, sad grey eyes and a fine set of whiskers. He was so shy and correct that he was nicknamed “the Englishman”. Pablo was quite the opposite. He had his mother’s small, strong build; he had straight black hair, and bright black eyes that noticed everything that was going on around him. Pablo was particularly loved by his father because

A:he showed an early talent of a painter. B:his father liked artists and also wanted Pablo to become one. C:he knew the word for pencil when he was small. D:he was the only boy among many girls in the family.

　第二篇 　　One of the Greatest Artists ----Picasso 　　Pablo Ruiz Picasso was the favorite child of his family. He was the only boy among a great many girl cousins. That was enough to make him important, but his father loved him especially, because he knew his son was going to be an artist. Pablo knew the word for pencil even before he could say Mamma and Papa. When he was small he spent hours by himself making pleasing little drawings of animals and people. If his mother sent him out to play in the square, he went on drawing in the dust under the trees. One of his favorite models was his younger sister, Lola. 　　Don Jose Ruiz, Pablo’s father, was director of the museum at Malaga in southern Spain. He earned only a small salary, but there was not much work to do and he was able to practice his hobby, which was painting pigeons. Don Jose loved pigeons very much. He painted them dead or alive in ones and twos and in dozens. Sometimes he painted them on paper, cut them out and stuck them on to canvas, sometimes he stuck real feathers on to his pictures. He knew a great deal about the technique of painting and he taught it all to Pablo. 　　Life in Malaga was very pleasant. In the hot sunshine, father and son would walk down to the beach to look at the boats on the shore or walk about the open markets. They made a strange pair. Don Jose was tall and thin, with red hair and beard, sad grey eyes and a fine set of whiskers. He was so shy and correct that he was nicknamed “the Englishman”. Pablo was quite the opposite. He had his mother’s small, strong build; he had straight black hair, and bright black eyes that noticed everything that was going on around him. Which of the following statements about Pablo’s father can be concluded from the passage?

A:He loved his work in the museum although he earned only a small salary. B:He wanted his son to become a painter and to paint pigeons as well. C:He liked the painting technique and stuck real feathers on to his pictures. D:His interest in painting must have had great influence on his son.