Questionsfrom36to40arebasedonthefollowingpassage: Onceuponatime,innovationatProcter&Gambleflowedoneway:fromtheUnitedStatesoutward.WhilethelargeCincinnati-basedCorporationwasnostrangertoforeignmarkets,itusuallysoldthemproductsthatwerealreadyfamiliartomostAmericans.ManyJapanesefamilies,forinstance,swaddletheirbabiesinPampersdiapersandlotsofVenezuelansbrushtheirteethwithCrest.Andofcourse(companyexecutivesassumed)Americansathomewantedthesesamefamiliar,redwhiteandbluebrands.Wemightbuyforeignmadecars,orchocolatesorcamerasbuthouseholdcleanersanddetergents. Recently,however,P&Gbrokewiththislong-standingtradition.Ariel,aP&Glaundrydetergent,wasbornoverseas,andisfamiliarsightonstoreshelvesinEuropeandLatinAmerica.NowbilingualpackagesofArielUltra,asuperconcentratedcleaner,areappearingonsupermarketshelvesinLosAngeles. Ariel’sappearanceintheUnitedStatesreflectsdemographicchangesmakingHispanicsthenation’sfastestgrowingethnicgroup.Arielisahitwiththispopulation.Infact,manyMexicanimmigrantslivinginSouthernCaliforniahavebeen“importing”ArielfromTijuanaMexico.“Hispanicsknewthisproductandwantedit”saysP&GspokeswomanMarieSalvador,“Werealizedthatwecouldn’tconvincethemtobuyourotherlaundrydetergents”.P&GhopesthatnonHispanicconsumerswillgiveArielatrytoo. Ariel’salreadystrongpresenceinEuropemayprovideaspringboardforthecompanytoexpandintoothermarketsaswell.RecentlyP&GboughtRakona,Czechoslovakia’stopdetergentmaker.Ariel,currentlyatopsellerinGermany,islikelytobeoneofthefirstnewbrandstoappearinCzechsupermarkets.AndArielisnottheonlyforeignideathatthecompanyhopestotransplantbacktoitshometerritory.Cinch,anallpurposespraycleanersimilartopopularEuropeanproducts,iscurrentlybeingtestmarketedinCaliforniaandArizona.TraditionallyAmericanshaveusedseparatedcleanersfordifferenttypesofsurfaces,butmarketresearchshowsthatAmericanpreferencesarebecomingmorelikethoseinothercountries. InsidersnotethatthisnewreverseflowofInnovationreflectsmoresweepingchangesatProcter&Gamble.ThefirmhashiredmanynewJapanese,German,andMexicanmanagerswhoviewP&G’sbusinessnotasaonewayflowofAmericanideas,butatwowayexchangewithothermarkets.SaysBonitaAustinoftheinvestmentfirmWertheimSchroeder“WhenyoumetwithP&G’stopmanagersyearsago,youwouldn’thaveseenasingleforeignface.”Today,“theycouldevenbeinthemajority”. AsProcter&Gamblehasfound,theUnitedStatesisnolongeranisolatedmarket.AmericansaremoreopenthaneverbeforetobuyingforeignmadeproductsandtosellingUSmadeproductsoverseas.Theauthormaymostprobablyagreethat（）.

题库:外贸业务员 类型:简答题 时间:2017-07-03 11:27:36 免费下载:《单选》Word试卷

Questionsfrom36to40arebasedonthefollowingpassage: Onceuponatime,innovationatProcter&Gambleflowedoneway:fromtheUnitedStatesoutward.WhilethelargeCincinnati-basedCorporationwasnostrangertoforeignmarkets,itusuallysoldthemproductsthatwerealreadyfamiliartomostAmericans.ManyJapanesefamilies,forinstance,swaddletheirbabiesinPampersdiapersandlotsofVenezuelansbrushtheirteethwithCrest.Andofcourse(companyexecutivesassumed)Americansathomewantedthesesamefamiliar,redwhiteandbluebrands.Wemightbuyforeignmadecars,orchocolatesorcamerasbuthouseholdcleanersanddetergents. Recently,however,P&Gbrokewiththislong-standingtradition.Ariel,aP&Glaundrydetergent,wasbornoverseas,andisfamiliarsightonstoreshelvesinEuropeandLatinAmerica.NowbilingualpackagesofArielUltra,asuperconcentratedcleaner,areappearingonsupermarketshelvesinLosAngeles. Ariel’sappearanceintheUnitedStatesreflectsdemographicchangesmakingHispanicsthenation’sfastestgrowingethnicgroup.Arielisahitwiththispopulation.Infact,manyMexicanimmigrantslivinginSouthernCaliforniahavebeen“importing”ArielfromTijuanaMexico.“Hispanicsknewthisproductandwantedit”saysP&GspokeswomanMarieSalvador,“Werealizedthatwecouldn’tconvincethemtobuyourotherlaundrydetergents”.P&GhopesthatnonHispanicconsumerswillgiveArielatrytoo. Ariel’salreadystrongpresenceinEuropemayprovideaspringboardforthecompanytoexpandintoothermarketsaswell.RecentlyP&GboughtRakona,Czechoslovakia’stopdetergentmaker.Ariel,currentlyatopsellerinGermany,islikelytobeoneofthefirstnewbrandstoappearinCzechsupermarkets.AndArielisnottheonlyforeignideathatthecompanyhopestotransplantbacktoitshometerritory.Cinch,anallpurposespraycleanersimilartopopularEuropeanproducts,iscurrentlybeingtestmarketedinCaliforniaandArizona.TraditionallyAmericanshaveusedseparatedcleanersfordifferenttypesofsurfaces,butmarketresearchshowsthatAmericanpreferencesarebecomingmorelikethoseinothercountries. InsidersnotethatthisnewreverseflowofInnovationreflectsmoresweepingchangesatProcter&Gamble.ThefirmhashiredmanynewJapanese,German,andMexicanmanagerswhoviewP&G’sbusinessnotasaonewayflowofAmericanideas,butatwowayexchangewithothermarkets.SaysBonitaAustinoftheinvestmentfirmWertheimSchroeder“WhenyoumetwithP&G’stopmanagersyearsago,youwouldn’thaveseenasingleforeignface.”Today,“theycouldevenbeinthemajority”. AsProcter&Gamblehasfound,theUnitedStatesisnolongeranisolatedmarket.AmericansaremoreopenthaneverbeforetobuyingforeignmadeproductsandtosellingUSmadeproductsoverseas.Theauthormaymostprobablyagreethat（）.

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