Creating the Logistics Vision Nowadays,most companies are familiar with the idea of "mission statement"as an expression of setting a vision for the business.The mission statement seeks to define the pur-pose of the business,its boundaries and its aspirations.It is now common for organizations to have such statement for the business as a whole and for key constituent components.What some companies have found is that there can be significant benefits to defining the lo-gistics vision of the firm. The purpose of the logistics vision statement is to give a clear indication which business intends to build a position of advantage through closer customer relationship.Such state-ment is never easy to construct.There is always the danger that they will publish the ener-getic and encouraging declaration that give everyone a warm feeling but provide no guideline for action. Ideally the logistics vision should be built around the simple issue of"How do we intend to use logistics and supply chain management to create value for our customers?"To realize this idea will necessitate a detailed understanding of how customer value is created and deliv-ered in the market in which the business competes.Value chain analysis will be a fundamen-tal element in this investigation as will the definition of the core competencies and capabilities of the organization.Asking the question"What activities dowe excel in?"and"What is it that differentiates us from our competitors?"is the starting point for creating the logistics vision statement. Earlier,it was suggested that the three words"Better,Faster,Cheaper"summarizes the ways in which logistics vision statement can provide value for customers.The criterion for good logistics vision statement is that it should provide the road map for how these three goals are to be achieved． Questions:

What does mission statement intend to do?( )

A:To please management. B:To define,summarize anda chieve a common goal. C:To achieve higher market share and profitability. D:To develop new market.

Warm People Likely to Keep Cold at Bay¹

    Staying positive² through the cold season could be your best defense against getting ill，new study findings suggest. In an experiment that.exposed healthy volunteers to a cold or flu virus³, researchers found that people with a generally sunny disposition⁴ were less likely to fall ill.

    The findings, published in the journal Psychosomatic Medicine, build on evidence that a "positive emotional style”⁵ can help ward off the common cold and other illnesses. Researchers believe the reasons may be both objective as in happiness boosting immune function and subjective as in happy people being less troubled by a scratchy throat⁶ or runny nose.

    "People with a positive emotional style may have different immune responses to the virus，，’ explained lead study author Dr Sheldon Cohen of Carnegie Mellon University in Pittsburgh. “ And when they do get a cold, they may interpret their illness as being less severe. ”

    Cohen and his colleagues had found in a previous study that happier people seemed less Susceptible to⁷ catching a cold, but some questions remained as to⁸ whether the emotional trait itself had the effect.

    For the new study, the researchers had 193 healthy adults complete standard measures of personality traits, self-perceived health and emotional "style". Those who tended to be happy, energetic and easy-going were judged as having a positive emotional style, while those who were often unhappy，tense and hostile had a negative style.

    The researchers gave them nasal drops containing either a cold virus or a particular flu virus. Over the next six days，the volunteers reported on any aches，pains，sneezing or congestion they had, while the researchers collected objective data, like daily mucus production. Cohen and his colleagues found that based on objective measures of nasal woes, happy people were less likely to develop a cold.

词汇：

bay /bei/ n.绝境，穷途末路

flu /flu:/ (influenza 的简称）n.流（行性）感（冒）

 virus /"vaiarss/ n.病毒

disposition /jdisps"zijsn/ n.本性，性情

psychosomatic /jsaiksuso"maetik/ adj.心身的，身心的

boost /buist/ vt. 提高，举起

 scratchy /"skraetji/ adj.刺痛的，使人发痒的

runny /"rAni/ adj.流黏液的

Pittsburgh /"pitsbaig/ n.匹兹堡（美国城 市）

colleague /"kDliig/ n.同事

susceptible /so"septobl/ adj.易感的，敏感的

catch / kaetJ/ vt.感染到

trait /trei，treit/ n.特质；特性

perceive /po"siiv/ vt.发觉，觉察；理解

energetic /ensd3etik/ adj.精力充沛的，精神饱满的

easy-going /iizi"gsuig/ adj.随和的

tense /tens/ adj.紧张的

hostile /"hDstail/ adj.敌意的

nasal / 丨neizl/ adj.鼻的

ache /eik/ n.(长时间连续的）疼痛，酸痛

sneeze /sniiz/ vi.打喷噴

congestion /kon"dsestpn/ n.充血

mucus /"mjuikss/ n.點液

 woe /wou/ n.痛苦，苦恼；（复）灾难，苦头

注释：

1.Warm People Likely to Keep Cold at Bay:情绪乐观的人不易患感冒。warm people 原意是 “热心肠的人，情绪高昂的人” ,keep/hold.. at bay是“使……走投无路，不使……接近”的意 思，因此本题目如果直译则是“情绪高昂的人可能让感冒不能得逞”或“情绪高昂的人可能 远离感冒”或“情绪高昂的人可能拒感冒于千里之外”。

2.staying positive:保持积极向上（的情绪）

3.exposed healthy volunteers to a cold or flu virus:使健康的志愿者接触感冒（病毒）或流感病 毒。expose原意是“使暴露，使面临”，这里expose sb. to sth.是“使……接触……”的意思。

4.sunny disposition:乐观开朗的个性

5.positive emotional style:乐观情绪型，情绪积极型

6.scratchy throat ：嗓子痛

7.susceptible to:对……敏感的，容易受到……影响的

8.as to:关于，至于

According to a study author, when people with a positive emotional style do get a cold, they may think____

A:that their illness is very serious B:that their illness is not so serious C:that they do not get any illness at all D:that the illness they get is not a mild one

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