Brands
The word brand is a comprehensive term that encompasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or services of one seller or group of sellers. A brand differentiates 1 one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of 2 a symbol, design, or distinctive coloring or lettering. It is recognized by sight but may not be expressed when a person pronounces the brand name.
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller 3. Thus trademark is essentially a legal term. All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design 4. Some people erroneously believe 5that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who owns them—producers or middlemen. Sunbeam, Florsheim, Spalding (athletic products), and Sara Lee are producers’ brands, while Allstate, Shurfine, Sysco, Craftsman, and Penncrest are middlemen"s brands.
The terms national and private have been used to describe producer and middleman brand ownership, respectively. However, marketing people prefer the producer middleman terminology. To say that the brand of poultry feed marketed in three states by a small Birmingham,Alabama, manufacturer is a national brand, whereas the brands of Penney’s or Sears are private brands, stretches the meaning of the terms 6 national and private.
词汇:
encompass /in"kʌmpəs/ vt.包含,包括;围绕
differentiate /difə"renʃieit/vt.&vi.区分,区别
distinctive /dis"tiŋktiv/ adj.区别性的;有特色的,与众不同的
vocalize /"vəukəlaiz/ vt.&vi.说,清楚地发音;唱,练唱
letter/"letə/vt.用印刷字母写;vi.写印刷体字
trademark /"treidma:k/ n.商标
middleman /"midlmæn/ n.经纪人,中间商,中间人
terminology /"tə: minɔlədʒi/ n.术语,专门名词
注释:
1. differentiate ... from...:把……与……区别开来。又如,differentiate tangible assets from intangible ones:区分有形资产和无形资产。differentiate后也可用between。如differentiate between right and wrong:分清是非。
2. appears in the form of…:以……形式出现
3. ... under the law, it has been appropriated by one seller.依据法律,它已被卖者占有了。appropriate是“私占,挪用”的意思。又如:He appropriated public funds for his own private use.他将公款挪为己用。
4. They may also include a pictorial design.商标上也可能有图案设计。
5. Some people erroneously believe...:有些人错误地认为……
6. ... stretches the meaning of the terms…:……把这些术语的意思引申了……
Some people identify the brand mark with the trademark.
A:Right B:Wrong C:Not mentioned
Brands
The word brand is a comprehensive term that encompasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or services of one seller or group of sellers. A brand differentiates 1 one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of 2 a symbol, design, or distinctive coloring or lettering. It is recognized by sight but may not be expressed when a person pronounces the brand name.
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller 3. Thus trademark is essentially a legal term. All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design 4. Some people erroneously believe 5that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who owns them—producers or middlemen. Sunbeam, Florsheim, Spalding (athletic products), and Sara Lee are producers’ brands, while Allstate, Shurfine, Sysco, Craftsman, and Penncrest are middlemen"s brands.
The terms national and private have been used to describe producer and middleman brand ownership, respectively. However, marketing people prefer the producer middleman terminology. To say that the brand of poultry feed marketed in three states by a small Birmingham,Alabama, manufacturer is a national brand, whereas the brands of Penney’s or Sears are private brands, stretches the meaning of the terms 6 national and private.
词汇:
encompass /in"kʌmpəs/ vt.包含,包括;围绕
differentiate /difə"renʃieit/vt.&vi.区分,区别
distinctive /dis"tiŋktiv/ adj.区别性的;有特色的,与众不同的
vocalize /"vəukəlaiz/ vt.&vi.说,清楚地发音;唱,练唱
letter/"letə/vt.用印刷字母写;vi.写印刷体字
trademark /"treidma:k/ n.商标
middleman /"midlmæn/ n.经纪人,中间商,中间人
terminology /"tə: minɔlədʒi/ n.术语,专门名词
注释:
1. differentiate ... from...:把……与……区别开来。又如,differentiate tangible assets from intangible ones:区分有形资产和无形资产。differentiate后也可用between。如differentiate between right and wrong:分清是非。
2. appears in the form of…:以……形式出现
3. ... under the law, it has been appropriated by one seller.依据法律,它已被卖者占有了。appropriate是“私占,挪用”的意思。又如:He appropriated public funds for his own private use.他将公款挪为己用。
4. They may also include a pictorial design.商标上也可能有图案设计。
5. Some people erroneously believe...:有些人错误地认为……
6. ... stretches the meaning of the terms…:……把这些术语的意思引申了……
Penncrest is a national brand.
A:Right B:Wrong C:Not mentioned
The First Four Minutes
You may have noticed that the average person does not give his undivided attention to someone he has just met. ___2___ If anyone has ever done this to you, you probably did not like him very much.
When we are introduced to new people, the author suggests, we should try to appear friendly and self-confident. In general, he says, “People like people who like themselves1. ”
On the other hand, we should not make the other person think we are too sure of ourselves. It is important to appear interested and sympathetic,realizing that the other person has his own needs, fears, and hopes.
Hearing such advice, one might say, "But I"m not a friendly, self-confident person. That"s not my nature. It would be dishonest for me to act that way. ”
___3___We can become accustomed to any changes we choose to make in our personality. “It is like getting used to a new car. It may be unfamiliar at first, but it goes much better than the old one. ”
But isn"t it dishonest to give the appearance of friendly self-confidence when we don"t actually feel that way? Perhaps, but according to Dr. Zunin, "total honesty" is not always good for social relationships2 ’ especially during the first few minutes of contact. There is a time for everything, and a certain amount of play-acting may be best for the first few minutes of contact with a stranger3. That is not the time to complain about one"s health or to mention faults one finds in other people. It is not the time to tell the whole truth about one"s opinions and impressions.
___4___For a husband and wife or a parent and child, problems often arise during their first four minutes together after they have been apart. Dr. Zunin suggests that these first few minutes together be treated with care. If there are unpleasant matters to be discussed, they should be dealt with later.
The author says that interpersonal relations should be taught as a required course5 in everyschool, along with reading, writing, and mathematics. ___5___That is at least as important as how much we know.
Undivided/ ʌndɪ"vaɪdɪd / adj.不分散的,专一的
accustomed / ə"kʌstəmd / adj.惯常的
personality / pɜːsə"nælɪtɪ / n.个性,人格
1.People like people who like themselves.人们喜欢那些有自信心的人。这里的who like themselves不作“喜欢自己”解,根据上下文,可以解释为“有自信的人”。
A In reply, Dr. Zunin would claim that a little practice can help us feel comfortable about changing our social habits.
B Much of what has been said about strangers also applies to4 relationships with family members and friends.
C In his opinion, success in life depends mainly on how we get along with other people.
D Every time you meet someone in a social situation, give him your undivided attention for four minutes.
E He keeps looking over the other person"s shoulder, as if hoping to find someone more interesting in another part of the room.
F He is eager to make friends with everyone.
空2
A:A B:B C:C D:D E:E F:F
Brands
The word brand is a comprehensive term that encompasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or services of one seller or group of sellers. A brand differentiates 1 one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of 2 a symbol, design, or distinctive coloring or lettering. It is recognized by sight but may not be expressed when a person pronounces the brand name.
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller 3. Thus trademark is essentially a legal term. All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design 4. Some people erroneously believe 5that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who owns them—producers or middlemen. Sunbeam, Florsheim, Spalding (athletic products), and Sara Lee are producers’ brands, while Allstate, Shurfine, Sysco, Craftsman, and Penncrest are middlemen"s brands.
The terms national and private have been used to describe producer and middleman brand ownership, respectively. However, marketing people prefer the producer middleman terminology. To say that the brand of poultry feed marketed in three states by a small Birmingham,Alabama, manufacturer is a national brand, whereas the brands of Penney’s or Sears are private brands, stretches the meaning of the terms 6 national and private.
词汇:
encompass /in"kʌmpəs/ vt.包含,包括;围绕
differentiate /difə"renʃieit/vt.&vi.区分,区别
distinctive /dis"tiŋktiv/ adj.区别性的;有特色的,与众不同的
vocalize /"vəukəlaiz/ vt.&vi.说,清楚地发音;唱,练唱
letter/"letə/vt.用印刷字母写;vi.写印刷体字
trademark /"treidma:k/ n.商标
middleman /"midlmæn/ n.经纪人,中间商,中间人
terminology /"tə: minɔlədʒi/ n.术语,专门名词
注释:
1. differentiate ... from...:把……与……区别开来。又如,differentiate tangible assets from intangible ones:区分有形资产和无形资产。differentiate后也可用between。如differentiate between right and wrong:分清是非。
2. appears in the form of…:以……形式出现
3. ... under the law, it has been appropriated by one seller.依据法律,它已被卖者占有了。appropriate是“私占,挪用”的意思。又如:He appropriated public funds for his own private use.他将公款挪为己用。
4. They may also include a pictorial design.商标上也可能有图案设计。
5. Some people erroneously believe...:有些人错误地认为……
6. ... stretches the meaning of the terms…:……把这些术语的意思引申了……
"Brand" is a general term which covers marrower terms such as “brand name”, "brand mark”, and “trademark”.
A:Right B:Wrong C:Not mentioned
Brands
The word brand is a comprehensive term that encompasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or services of one seller or group of sellers. A brand differentiates 1 one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of 2 a symbol, design, or distinctive coloring or lettering. It is recognized by sight but may not be expressed when a person pronounces the brand name.
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller 3. Thus trademark is essentially a legal term. All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design 4. Some people erroneously believe 5that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who owns them—producers or middlemen. Sunbeam, Florsheim, Spalding (athletic products), and Sara Lee are producers’ brands, while Allstate, Shurfine, Sysco, Craftsman, and Penncrest are middlemen"s brands.
The terms national and private have been used to describe producer and middleman brand ownership, respectively. However, marketing people prefer the producer middleman terminology. To say that the brand of poultry feed marketed in three states by a small Birmingham,Alabama, manufacturer is a national brand, whereas the brands of Penney’s or Sears are private brands, stretches the meaning of the terms 6 national and private.
词汇:
encompass /in"kʌmpəs/ vt.包含,包括;围绕
differentiate /difə"renʃieit/vt.&vi.区分,区别
distinctive /dis"tiŋktiv/ adj.区别性的;有特色的,与众不同的
vocalize /"vəukəlaiz/ vt.&vi.说,清楚地发音;唱,练唱
letter/"letə/vt.用印刷字母写;vi.写印刷体字
trademark /"treidma:k/ n.商标
middleman /"midlmæn/ n.经纪人,中间商,中间人
terminology /"tə: minɔlədʒi/ n.术语,专门名词
注释:
1. differentiate ... from...:把……与……区别开来。又如,differentiate tangible assets from intangible ones:区分有形资产和无形资产。differentiate后也可用between。如differentiate between right and wrong:分清是非。
2. appears in the form of…:以……形式出现
3. ... under the law, it has been appropriated by one seller.依据法律,它已被卖者占有了。appropriate是“私占,挪用”的意思。又如:He appropriated public funds for his own private use.他将公款挪为己用。
4. They may also include a pictorial design.商标上也可能有图案设计。
5. Some people erroneously believe...:有些人错误地认为……
6. ... stretches the meaning of the terms…:……把这些术语的意思引申了……
When classifying brands, marketing people tend to employ the categories of "producer-owned" and "middleman-owned".
A:Right B:Wrong C:Not mentioned
Brands
The word brand is a comprehensive term that encompasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or services of one seller or group of sellers. A brand differentiates 1 one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of 2 a symbol, design, or distinctive coloring or lettering. It is recognized by sight but may not be expressed when a person pronounces the brand name.
A trademark is a brand that is given legal protection because, under the law, it has been appropriated by one seller 3. Thus trademark is essentially a legal term. All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. They may also include a pictorial design 4. Some people erroneously believe 5that the trademark is only the pictorial part of the brand.
One major method of classifying brands is on the basis of who owns them—producers or middlemen. Sunbeam, Florsheim, Spalding (athletic products), and Sara Lee are producers’ brands, while Allstate, Shurfine, Sysco, Craftsman, and Penncrest are middlemen"s brands.
The terms national and private have been used to describe producer and middleman brand ownership, respectively. However, marketing people prefer the producer middleman terminology. To say that the brand of poultry feed marketed in three states by a small Birmingham,Alabama, manufacturer is a national brand, whereas the brands of Penney’s or Sears are private brands, stretches the meaning of the terms 6 national and private.
词汇:
encompass /in"kʌmpəs/ vt.包含,包括;围绕
differentiate /difə"renʃieit/vt.&vi.区分,区别
distinctive /dis"tiŋktiv/ adj.区别性的;有特色的,与众不同的
vocalize /"vəukəlaiz/ vt.&vi.说,清楚地发音;唱,练唱
letter/"letə/vt.用印刷字母写;vi.写印刷体字
trademark /"treidma:k/ n.商标
middleman /"midlmæn/ n.经纪人,中间商,中间人
terminology /"tə: minɔlədʒi/ n.术语,专门名词
注释:
1. differentiate ... from...:把……与……区别开来。又如,differentiate tangible assets from intangible ones:区分有形资产和无形资产。differentiate后也可用between。如differentiate between right and wrong:分清是非。
2. appears in the form of…:以……形式出现
3. ... under the law, it has been appropriated by one seller.依据法律,它已被卖者占有了。appropriate是“私占,挪用”的意思。又如:He appropriated public funds for his own private use.他将公款挪为己用。
4. They may also include a pictorial design.商标上也可能有图案设计。
5. Some people erroneously believe...:有些人错误地认为……
6. ... stretches the meaning of the terms…:……把这些术语的意思引申了……
Among various methods of classifying brands, the one based on ownership is widely accepted.
A:Right B:Wrong C:Not mentioned
The First Four Minutes
You may have noticed that the average person does not give his undivided attention to someone he has just met. ___2___ If anyone has ever done this to you, you probably did not like him very much.
When we are introduced to new people, the author suggests, we should try to appear friendly and self-confident. In general, he says, “People like people who like themselves1. ”
On the other hand, we should not make the other person think we are too sure of ourselves. It is important to appear interested and sympathetic,realizing that the other person has his own needs, fears, and hopes.
Hearing such advice, one might say, "But I"m not a friendly, self-confident person. That"s not my nature. It would be dishonest for me to act that way. ”
___3___We can become accustomed to any changes we choose to make in our personality. “It is like getting used to a new car. It may be unfamiliar at first, but it goes much better than the old one. ”
But isn"t it dishonest to give the appearance of friendly self-confidence when we don"t actually feel that way? Perhaps, but according to Dr. Zunin, "total honesty" is not always good for social relationships2 ’ especially during the first few minutes of contact. There is a time for everything, and a certain amount of play-acting may be best for the first few minutes of contact with a stranger3. That is not the time to complain about one"s health or to mention faults one finds in other people. It is not the time to tell the whole truth about one"s opinions and impressions.
___4___For a husband and wife or a parent and child, problems often arise during their first four minutes together after they have been apart. Dr. Zunin suggests that these first few minutes together be treated with care. If there are unpleasant matters to be discussed, they should be dealt with later.
The author says that interpersonal relations should be taught as a required course5 in everyschool, along with reading, writing, and mathematics. ___5___That is at least as important as how much we know.
Undivided/ ʌndɪ"vaɪdɪd / adj.不分散的,专一的
accustomed / ə"kʌstəmd / adj.惯常的
personality / pɜːsə"nælɪtɪ / n.个性,人格
1.People like people who like themselves.人们喜欢那些有自信心的人。这里的who like themselves不作“喜欢自己”解,根据上下文,可以解释为“有自信的人”。
A In reply, Dr. Zunin would claim that a little practice can help us feel comfortable about changing our social habits.
B Much of what has been said about strangers also applies to4 relationships with family members and friends.
C In his opinion, success in life depends mainly on how we get along with other people.
D Every time you meet someone in a social situation, give him your undivided attention for four minutes.
E He keeps looking over the other person"s shoulder, as if hoping to find someone more interesting in another part of the room.
F He is eager to make friends with everyone.
空2
A:A B:B C:C D:D E:E F:F
假设系统处于安全状态,目前系统剩余资源数量为2,哪个进程序列不是安全序列
进程 | 已占资源数 | 最大需求数 |
P1 | 1 | 2 |
P2 | 4 | 7 |
P3 | 3 | 5 |
P4 | 5 | 7 |
A:P1,P2,P3,P4 B:P2,P3,P4,P1 C:P3,P1,P2,P4 D:P4,P3,P2,P1
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