A key reason the news media exists with special privileges is to be our watchdogs. Reporters’ charge is to alert us when something is wrong, when human or natural disasters are about to threaten our welfare. When it comes to natural disasters, the news media do a praisable job of reporting the obvious, but not a very good one of preparing the public for what might happen, for alerting us to potential difficulties. When it comes to human disasters, especially problems in government and economic matters, the press has failed miserably. For example, Time magazine finally told the public in a recent cover story what only the most quick observers already knew: "The Great Retirement Ripoff (偷窃): Millions of Americans who think they will retire with benefits are going be shocked. How corporations are picking people’s pockets—with the help of Congress...How can this legal"
Where was the media when each piece of corporate-biased legislation was being passed Why wasn’t Congress afraid to pass such legislation Because the media has decided that news concerning Congress is of little interest to its audience.
TV news managers have believed that economic and social issues are too complicated for the public to grasp. Newspaper editors occasionally print such stories, but mostly they concentrate on human-interest features, consumer health sections and entertainment. Hard news holes are shrinking and investigative journalism is carried out only on occasion. It is too difficult and costly. Besides, it antagonizes advertisers while seldom increasing circulation. Magazines that would look into such subjects seem to be dying out.
The result is that no one is watching the rich and powerful so they can do almost anything with impunity (不受惩罚). Millions of Americans have been robbed in broad daylight while the news media has busied itself with celebrity trials and sensational crime stories. Corporations steal the public blind under legislation authorized by government officials. Companies file for bankruptcy protection, cutting off medical and life-insurance benefits for retirees. It isn’t a new phenomenon. For the most part, today’s press has let down the American public time and time again.
If it seems to be getting worse, it’s because there are so many segments of the media that should be telling us, in an accurate and fair manner, what our elected officials are doing before it’s too late to take action. It’s harder to blame corporations because they make no bones about their mission: make as much money as possible at all costs. Those in Congress are supposed to protect us and look out for our interests. Yet, it appears they constantly help their powerful supporters who often buy their offices for them. No one is doing the right thing. The joke apparently is on all of us—the old and the sick who will have no help in the future and the young burdened with the debt of caring for their impoverished elders for the rest of their lives.
The media seldom cover the corporation-biased legislations passed by the congress probably because ______

A:the media find that the public can not comprehend this kind of news. B:the media believe that this kind of news does not improve sale. C:the media think that the advertisers will gain much from such news. D:the media doubt that this kind of news would cost too much.

A key reason the news media exists with special privileges is to be our watchdogs. Reporters’ charge is to alert us when something is wrong, when human or natural disasters are about to threaten our welfare. When it comes to natural disasters, the news media do a praisable job of reporting the obvious, but not a very good one of preparing the public for what might happen, for alerting us to potential difficulties. When it comes to human disasters, especially problems in government and economic matters, the press has failed miserably. For example, Time magazine finally told the public in a recent cover story what only the most quick observers already knew: "The Great Retirement Ripoff (偷窃): Millions of Americans who think they will retire with benefits are going be shocked. How corporations are picking people’s pockets—with the help of Congress...How can this legal"
Where was the media when each piece of corporate-biased legislation was being passed Why wasn’t Congress afraid to pass such legislation Because the media has decided that news concerning Congress is of little interest to its audience.
TV news managers have believed that economic and social issues are too complicated for the public to grasp. Newspaper editors occasionally print such stories, but mostly they concentrate on human-interest features, consumer health sections and entertainment. Hard news holes are shrinking and investigative journalism is carried out only on occasion. It is too difficult and costly. Besides, it antagonizes advertisers while seldom increasing circulation. Magazines that would look into such subjects seem to be dying out.
The result is that no one is watching the rich and powerful so they can do almost anything with impunity (不受惩罚). Millions of Americans have been robbed in broad daylight while the news media has busied itself with celebrity trials and sensational crime stories. Corporations steal the public blind under legislation authorized by government officials. Companies file for bankruptcy protection, cutting off medical and life-insurance benefits for retirees. It isn’t a new phenomenon. For the most part, today’s press has let down the American public time and time again.
If it seems to be getting worse, it’s because there are so many segments of the media that should be telling us, in an accurate and fair manner, what our elected officials are doing before it’s too late to take action. It’s harder to blame corporations because they make no bones about their mission: make as much money as possible at all costs. Those in Congress are supposed to protect us and look out for our interests. Yet, it appears they constantly help their powerful supporters who often buy their offices for them. No one is doing the right thing. The joke apparently is on all of us—the old and the sick who will have no help in the future and the young burdened with the debt of caring for their impoverished elders for the rest of their lives.

The media seldom cover the corporation-biased legislations passed by the congress probably because（）

A:the media find that the public can not comprehend this kind of news. B:the media believe that this kind of news does not improve sale. C:the media think that the advertisers will gain much from such news. D:the media doubt that this kind of news would cost too much.

Text 3 　　The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media – such as television commercials and print advertisements – still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media。 　　Paid and owned media are controlled by marketers promoting their own products. For earned media , such marketers act as the initiator for users’ responses. But in some cases, one marketer’s owned media become another marketer’s paid media – for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend ,which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies’ marketing, and may help expand user traffic for all companies concerned。 　　The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them。 　　If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company’s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg。 Toyota Motor’s experience is cited as an example of

A:responding effectively to hijacked media。 B:persuading customers into boycotting products。 C:cooperating with supportive consumers。 D:taking advantage of hijacked media。

Text 3 　　The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media – such as television commercials and print advertisements – still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media。 　　Paid and owned media are controlled by marketers promoting their own products. For earned media , such marketers act as the initiator for users’ responses. But in some cases, one marketer’s owned media become another marketer’s paid media – for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend ,which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies’ marketing, and may help expand user traffic for all companies concerned。 　　The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them。 　　If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company’s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg。 Which of the following is the text mainly about

A:Alternatives to conventional paid media。 B:Conflict between hijacked and earned media。 C:Dominance of hijacked media。 D:Popularity of owned media。

? ?The proportion of works cut for the cinema in Britain dropped from 40 per cent when I joined the BBFC in 1975 to less than 4 per cent when I left. But I don’t think that 20 years from now it will be possible to regulate any medium as closely as I regulated film.
? ?The Internet is, of course, the greatest problem for this century. The world will have to find a means, through some sort of international treaty of United Nations initiative, to control the material that’s now going totally unregulated into people’s homes. That said, it will only take one little country like Paraguay to refuse to sign a treaty for transmission to be unstoppable. Parental control is never going to be sufficient.
? ?I’m still very worried about the impact of violent video games, even though researchers say their impact is moderated by the fact that players don’t so much experience the game as enjoy the technical manoeuvres (策略)that enable you to win. But in respect of violence in mainstream films, I’m more optimistic. Quite suddenly, tastes have changed, and it’s no longer Stallone or Schwarzenegger who are the top stars, but Leonardo DiCaprio—that has taken everybody by surprise.
? ?Go through the most successful films in Europe and America now and you will find virtually none that we are violent. Quentin Tarantino didn’t usher in a new, violent generation, and films are becoming much more prosocial than one would have expected.
? ?Cinemagoing will undoubtedly survive. The new multiplexes are a glorious experience, offering perfect sound and picture and very comfortable seats, thins which had died out in the 1980s. I can’t believe we’ve achieved that only to throw it away in favor of huddling around a 14-inch computer monitor to watch digitally-delivered movies at home.
? ?It will become increasingly cheap to make films, with cameras becoming smaller and lighter but remaining very precise. That means greater chances for new talent to emerge, as it will be much easier for people to learn how to be better film-makers. People’s working lives will be shorter in the future, and once retired they will spend a lot of time learning to do things that amuse them—like making videos. Fifty years on we could well be media-saturated as producers as well as audience; instead of writing letters, one will send little home movies entitled My Week.

What does "media-saturated" in "Fifty years on we could well be media-saturated as... " (Par

A:A．6) mean? Be tired of media. Be fully affected by media. Be driven mad by media. Be benefited by medi

{{B}}第三篇{{/B}}

What does “media-saturated” in “Fifty years on we could well be media-saturated as…” (Para.6) mean?_____

A:Be tired of media. B:Be fully affected by media. C:Be driven mad by media. D:Be benefited by media.

There is no question that computer applications such as （） , electronic mail, and  （） publishing have changed the way people work. These computer applications have enhanced users capacity for communication and have improved their productivity. The success of these applications has prompted both vendors and researchers to continue to seek new ways to further advance the information technology revolution. Enter the latest innovation: networked （）systems. They convey information in multiple （） : text, graphics, video, audio, （） , computer simulations, and so forth. Advocates of these systems argue that they are the next logical step in human communication; however, modifying our current networks to accommodate the variety of media will present significant technical difficulties.

Enter the latest innovation: networked （） systems.

A:many-multimedia B:multimedia C:numerous-media D:myriad-media

In the following essay, each blank has four choices. Choose the best answer and write down on the answer sheet.
In recent years, there has been a dramatic increase in the range of media used to (71) information. Initially, communication was limited to simple forms of (72) such as voice and paper. This century, however, has witnessed the introduction of a greater variety of media types such as the telephone and visual forms of media. In the latter part of the century, this trend has accelerated and there is now a wide range of media types available to convey information. These advances provide a great opportunity for new developments in a range of areas such as education and commerce. However, there are also a number of problems associated with the growth of (73) in society. In particular, there is a great danger of creating information (74) . This problem can be seen, for example, in business where executives are required to make decisions based on an ever increasing variety and volume of information. (75) problems are also occurring in areas such as government, health care and education.

（72）是（）

A:mode B:ways C:medium D:media

In the following essay, each blank has four choices. Choose the best answer and write down on the answer sheet.
In recent years, there has been a dramatic increase in the range of media used to  （）  information. Initially, communication was limited to simple forms of  （）  such as voice and paper. This century, however, has witnessed the introduction of a greater variety of media types such as the telephone and visual forms of media. In the latter part of the century, this trend has accelerated and there is now a wide range of media types available to convey information. These advances provide a great opportunity for new developments in a range of areas such as education and commerce. However, there are also a number of problems associated with the growth of  （）  in society. In particular, there is a great danger of creating information  （） . This problem can be seen, for example, in business where executives are required to make decisions based on an ever increasing variety and volume of information.  （）  problems are also occurring in areas such as government, health care and education.

Initially, communication was limited to simple forms of （） such as voice and paper.

A:mode B:ways C:medium D:media