VF考试
VF考试
Dear Business Leader,
The Walton Chamber of Commerce cordially invites you to a special function on the evening of November 23rd. Charlton Greig, previous CEO of IHB Securities, will deliver a talk at the exclusive Marleybone Club. Mr. Greig has won a number of business awards, including the prestigious World Commerce Federation Gold Star. At the event, he will share his amazing personal story with you, outlining how he overcame a childhood of poverty to become a leading business executive. He will also express his opinions on some of the most important issues in business today. In addition, attendees will also have the opportunity to chat with Mr. Greig over dinner afterwards.
Bear in mind that space at this premier event is extremely limited. The Marleybone Club has room for only 50 attendees, so please contact the Walton Chamber of Commerce secretary, Mary East, at 021990-779 as soon as possible if you are interested in attending. Entry to the event costs $250 per person. A three-course dinner is included in the price of admission.
We look forward to seeing you there!
The Walton Chamber of Commerce
A:It requires guests to register in advance B:It will feature a formal meal C:It will be held at an exclusive club D:It has already sold out
Dear Business Leader,
The Walton Chamber of Commerce cordially invites you to a special function on the evening of November 23rd. Charlton Greig, previous CEO of IHB Securities, will deliver a talk at the exclusive Marleybone Club. Mr. Greig has won a number of business awards, including the prestigious World Commerce Federation Gold Star. At the event, he will share his amazing personal story with you, outlining how he overcame a childhood of poverty to become a leading business executive. He will also express his opinions on some of the most important issues in business today. In addition, attendees will also have the opportunity to chat with Mr. Greig over dinner afterwards.
Bear in mind that space at this premier event is extremely limited. The Marleybone Club has room for only 50 attendees, so please contact the Walton Chamber of Commerce secretary, Mary East, at 021990-779 as soon as possible if you are interested in attending. Entry to the event costs $250 per person. A three-course dinner is included in the price of admission.
We look forward to seeing you there!
The Walton Chamber of Commerce
A:It requires guests to register in advance B:It will feature a formal meal C:It will be held at an exclusive club D:It has already sold out
Dear Business Leader,
The Walton Chamber of Commerce cordially invites you to a special function on the evening of November 23rd. Charlton Greig, previous CEO of IHB Securities, will deliver a talk at the exclusive Marleybone Club. Mr. Greig has won a number of business awards, including the prestigious World Commerce Federation Gold Star. At the event, he will share his amazing personal story with you, outlining how he overcame a childhood of poverty to become a leading business executive. He will also express his opinions on some of the most important issues in business today. In addition, attendees will also have the opportunity to chat with Mr. Greig over dinner afterwards.
Bear in mind that space at this premier event is extremely limited. The Marleybone Club has room for only 50 attendees, so please contact the Walton Chamber of Commerce secretary, Mary East, at 021990-779 as soon as possible if you are interested in attending. Entry to the event costs $250 per person. A three-course dinner is included in the price of admission.
We look forward to seeing you there!
The Walton Chamber of Commerce
A:It requires guests to register in advance B:It will feature a formal meal C:It will be held at an exclusive club D:It has already sold out
Use of Trademarks
? ?A company must determine whether or not to apply for trademark protection under the federal Lanham Act of 1946 or state law. A trademark gives a firm exclusive use of a "word, symbol, combination of letters or numbers, or other devices such as distinctive packaging used to identify the goods of one company and to distinguish them from other companies" for as long as they are marketed.
? ?Trademarks are voluntary and require a registration procedure that can be time consuming, complex, and expensive. A multinational firm must register trademarks in every country in which it operates. In order for a trademark to be legally protected, it must have a distinctive meaning that does not describe an entire product category, not be confusingly similar to other trademarks, be used in interstate commerce, and not imply characteristics that the product does not possess. A surname by itself cannot be registered, because anyone can do business under his or her name. However, an surname can be registered if used to describe a specific business (e. g. ,Roy Roger’s Restaurants).
? ?When brands become too popular or descriptive of a product category, they run the risk of becoming public property. Then a firm loses its trademark position. Brands that are fighting to remain exclusive trademarks include Xerox, Levi’s Frigidaire, Formica, Kleenex, and Teflon. Brands of former trademarks that are now considered generic and therefore public property are cellophane(赛璐玢),aspirin, kerosene(煤油),cola, linoleum(漆布),and monopoly.
? ?DuPont used careful research to retain a trademark for Teflon. As company survey showed that 68 percent of the consumers questioned identified Teflon as a brand name. This enabled DuPont to win a court case against a Japanese firm using the name Teflon. On the other hand, the U. S. Supreme Court ruled that "Monopoly’was a generic term that could be used by any game maker. Likewise, a federal court ruled that Miller could not trademark the single word Lite for its lower-calorie(低热量) beer.
? ?Trademark protection is essential to many firms because exclusive use of brands and symbols enables them to maintain long-established images and market shares.
Cellophane, aspirin, kerosene , cola, etc,______.
A:are under trademark protection B:are no longer thought of as trademarks C:are running the risk of becoming public property D:remain exclusive trademarks
Dear Business Leader,
The Walton Chamber of Commerce cordially invites you to a special function on the evening of November 23rd. Charlton Greig, previous CEO of IHB Securities, will deliver a talk at the exclusive Marleybone Club. Mr. Greig has won a number of business awards, including the prestigious World Commerce Federation Gold Star. At the event, he will share his amazing personal story with you, outlining how he overcame a childhood of poverty to become a leading business executive. He will also express his opinions on some of the most important issues in business today. In addition, attendees will also have the opportunity to chat with Mr. Greig over dinner afterwards.
Bear in mind that space at this premier event is extremely limited. The Marleybone Club has room for only 50 attendees, so please contact the Walton Chamber of Commerce secretary, Mary East, at 021990-779 as soon as possible if you are interested in attending. Entry to the event costs $250 per person. A three-course dinner is included in the price of admission.
We look forward to seeing you there!
The Walton Chamber of Commerce
A:It requires guests to register in advance B:It will feature a formal meal C:It will be held at an exclusive club D:It has already sold out
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