Like the look of our website Whatever the answer, the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa. Instead they found that impressions were made in the first 50 milliseconds of viewing.
Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the eye or particularly unpleasant, and asked them to rate the websites on a sliding scale of visual appeal. Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television shot, their decisions tallied well with judgments made after a longer period of examination.
In the crowded and competitive world of the web, companies hoping to make millions from e-commerce should take notice." Unless the first impression is favorable, visitors will be out of your site before they even know that you might be offering more than your competitors," Lindgaard warns.
For a typical commercial website, 60% of traffic comes from search engines such as Google. This makes a user’s first impression even more critical. The lasting effect of first impressions is known to psychologists as the "halo effect": if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content more favorably.
This is because of "cognitive bias". People enjoy being right, so continuing to use a website that gave a good first impression helps to "prove" to themselves that they made a good initial decision. "It’s awfully scary stuff, but the tendency to jump to conclusions is far more widespread than we realize".
These days, enlightened web users want to see a "puritan" approach. It’s about getting information across in the quickest, simplest way possible. For this reason, many commercial websites now follow a fairly regular set of rules. For example, westerners tend to look at the top-left corner of a page first, so that’s where the company logo should go. And most users also expect to see a search function in the top right.
Of course, the other golden rule is to make sure that your web pages load quickly, otherwise your customers might not stick around long enough to make that coveted first impression. "That can be the difference between big business and no business".
Which of the following websites is most unlikely to be successful
A:a website with a lot of pictures of large size. B:a website that puts the logo of the company on the top-left corner. C:a website which can provide a clear outline in a simple design. D:a website with an appearance that can make your eyes comfortable.
Part A
Directions:
Read the following four
texts. Answer the questions below each text by choosing A, B, C or D. Mark your
answers on ANSWER SHEET 1. (40 points)
Text 1
Like the look of our website Whatever
the answer, the chances are you made your mind up within the first twentieth of
a second. A study by researchers in Canada has shown that the snap decisions
Internet users make about the quality of a web page have a lasting impact on
their opinions. We all know that first impressions count, but this study shows that the brain can make flash judgments almost as fast as the eye can take in the information. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa. Instead they found that impressions were made in the first 50 milliseconds of viewing. Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the eye or particularly unpleasant, and asked them to rate the websites on a sliding scale of visual appeal. Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television shot, their decisions tallied well with judgments made after a longer period of examination. In the crowded and competitive world of the web, companies hoping to make millions from e-commerce should take notice." Unless the first impression is favorable, visitors will be out of your site before they even know that you might be offering more than your competitors," Lindgaard warns. For a typical commercial website, 60% of traffic comes from search engines such as Google. This makes a user’s first impression even more critical. The lasting effect of first impressions is known to psychologists as the "halo effect": if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content more favorably. This is because of "cognitive bias". People enjoy being right, so continuing to use a website that gave a good first impression helps to "prove" to themselves that they made a good initial decision. "It’s awfully scary stuff, but the tendency to jump to conclusions is far more widespread than we realize". These days, enlightened web users want to see a "puritan" approach. It’s about getting information across in the quickest, simplest way possible. For this reason, many commercial websites now follow a fairly regular set of rules. For example, westerners tend to look at the top-left corner of a page first, so that’s where the company logo should go. And most users also expect to see a search function in the top right. Of course, the other golden rule is to make sure that your web pages load quickly, otherwise your customers might not stick around long enough to make that coveted first impression. "That can be the difference between big business and no business". |
A:a website with a lot of pictures of large size. B:a website that puts the logo of the company on the top-left corner. C:a website which can provide a clear outline in a simple design. D:a website with an appearance that can make your eyes comfortable.
Text 4
It is hard to box against a southpaw,
as Apollo Creed found out when he fought Rocky Balboa in the first of an
interminable series of movies. While "Rocky" is fiction, the strategic advantage
of being left-handed in a fight is very real, simply because most right-handed
people have little experience of fighting left-handers, but not vice versa. And
the same competitive advantage is enjoyed by left-handers in other sports, such
as tennis and cricket. The orthodox view of human handedness is that it is connected to the bilateral specialization of the brain that has concentrated language-processing functions on the left side of that organ. Because, long ago in the evolutionary past, an ancestor of humans (and all other vertebrate animals) underwent a contortion that twisted its head around 180° relative to its body, the left side of the brain controls the right side of the body, and vice versa. In humans, the left brain (and thus the right body) is usually dominant. And on average, lefthanders are smaller and lighter than right-handers. That should put them at an evolutionary disadvantage. Sporting advantage notwithstanding, therefore, the existence of left-handed-ness poses a problem for biologists. But Charlotte Faurie and Michel Raymond, of the University of Montpellier Ⅱ , in France, think they know the answer. As they report in the Proceedings of the Royal Society, there is a clue in the advantage seen in boxing. As any schoolboy could tell you, winning fights enhances your status. If, in prehistory, this translated into increased reproductive success, it might have been enough to maintain a certain proportion of left-handers in the population, by balancing the costs of being left-hand-ed with the advantages gained in fighting. If that is true, then there will be a higher proportion of left-handers in societies with higher levels of violence, since the advantages of being left-handed will be enhanced in such societies. Dr Faurie and Dr Raymond set out to test this hypothesis. Fighting in modern societies often involves the use of technology, notably firearms, that is unlikely to give any advantage to left-handers. So Dr Faurie and Dr Raymond decided to confine their investigation to the proportion of left-handers and the level of violence (by number of homicides) in traditional societies. By trawling the literature, checking with police departments, and even going out into the field and asking people, the two researchers found that the proportion of left-handers in a traditional society is, indeed, correlated with its homicide rate. One of the highest proportions of left-handers, for example, was found among the Yanomamo of South America. Rai-ding and warfare are central to Yanomamo culture. The murder rate is 4 per 1000 inhabitants per year (compared with, for example, 0.068 in New York). And, according to Dr Faurie and Dr Raymond, 22.6% of Yanomamo are left-handed. In contrast, Dioula-speaking people of Burkina Faso in West Africa are virtual pacifists. There are only 0.013 murders per 1000 inhabitants among them and only 3.4% of the population is left-handed. While there is no suggestion that left-handed people are more violent than the right-hand-ed, it looks as though they are more successfully violent. Perhaps that helps to explain the double meaning of the word "sinister". |
A:human beings can never beat a fictional feature in movies. B:boxers from the south are often stronger than those from the north. C:left-hander have more advantages than right-handers in boxing. D:left-handers enjoy a strategic competitive advantage in most sports.
Text 4
It is hard to box against a southpaw,
as Apollo Creed found out when he fought Rocky Balboa in the first of an
interminable series of movies. While "Rocky" is fiction, the strategic advantage
of being left-handed in a fight is very real, simply because most right-handed
people have little experience of fighting left-handers, but not vice versa. And
the same competitive advantage is enjoyed by left-handers in other sports, such
as tennis and cricket. The orthodox view of human handedness is that it is connected to the bilateral specialization of the brain that has concentrated language-processing functions on the left side of that organ. Because, long ago in the evolutionary past, an ancestor of humans (and all other vertebrate animals) underwent a contortion that twisted its head around 180° relative to its body, the left side of the brain controls the right side of the body, and vice versa. In humans, the left brain (and thus the right body) is usually dominant. And on average, lefthanders are smaller and lighter than right-handers. That should put them at an evolutionary disadvantage. Sporting advantage notwithstanding, therefore, the existence of left-handed-ness poses a problem for biologists. But Charlotte Faurie and Michel Raymond, of the University of Montpellier Ⅱ , in France, think they know the answer. As they report in the Proceedings of the Royal Society, there is a clue in the advantage seen in boxing. As any schoolboy could tell you, winning fights enhances your status. If, in prehistory, this translated into increased reproductive success, it might have been enough to maintain a certain proportion of left-handers in the population, by balancing the costs of being left-hand-ed with the advantages gained in fighting. If that is true, then there will be a higher proportion of left-handers in societies with higher levels of violence, since the advantages of being left-handed will be enhanced in such societies. Dr Faurie and Dr Raymond set out to test this hypothesis. Fighting in modern societies often involves the use of technology, notably firearms, that is unlikely to give any advantage to left-handers. So Dr Faurie and Dr Raymond decided to confine their investigation to the proportion of left-handers and the level of violence (by number of homicides) in traditional societies. By trawling the literature, checking with police departments, and even going out into the field and asking people, the two researchers found that the proportion of left-handers in a traditional society is, indeed, correlated with its homicide rate. One of the highest proportions of left-handers, for example, was found among the Yanomamo of South America. Rai-ding and warfare are central to Yanomamo culture. The murder rate is 4 per 1000 inhabitants per year (compared with, for example, 0.068 in New York). And, according to Dr Faurie and Dr Raymond, 22.6% of Yanomamo are left-handed. In contrast, Dioula-speaking people of Burkina Faso in West Africa are virtual pacifists. There are only 0.013 murders per 1000 inhabitants among them and only 3.4% of the population is left-handed. While there is no suggestion that left-handed people are more violent than the right-hand-ed, it looks as though they are more successfully violent. Perhaps that helps to explain the double meaning of the word "sinister". |
A:the left side of the human brain is associated with language abilities. B:the left side of human brain ever controlled the left body in the long past. C:the left-handed people are less advantageous than the right-handed ones. D:the right-handers are less advantageous than the left-handers in sports.
Text 4
It is hard to box against a southpaw,
as Apollo Creed found out when he fought Rocky Balboa in the first of an
interminable series of movies. While "Rocky" is fiction, the strategic advantage
of being left-handed in a fight is very real, simply because most right-handed
people have little experience of fighting left-handers, but not vice versa. And
the same competitive advantage is enjoyed by left-handers in other sports, such
as tennis and cricket. The orthodox view of human handedness is that it is connected to the bilateral specialization of the brain that has concentrated language-processing functions on the left side of that organ. Because, long ago in the evolutionary past, an ancestor of humans (and all other vertebrate animals) underwent a contortion that twisted its head around 180° relative to its body, the left side of the brain controls the right side of the body, and vice versa. In humans, the left brain (and thus the right body) is usually dominant. And on average, lefthanders are smaller and lighter than right-handers. That should put them at an evolutionary disadvantage. Sporting advantage notwithstanding, therefore, the existence of left-handed-ness poses a problem for biologists. But Charlotte Faurie and Michel Raymond, of the University of Montpellier Ⅱ , in France, think they know the answer. As they report in the Proceedings of the Royal Society, there is a clue in the advantage seen in boxing. As any schoolboy could tell you, winning fights enhances your status. If, in prehistory, this translated into increased reproductive success, it might have been enough to maintain a certain proportion of left-handers in the population, by balancing the costs of being left-hand-ed with the advantages gained in fighting. If that is true, then there will be a higher proportion of left-handers in societies with higher levels of violence, since the advantages of being left-handed will be enhanced in such societies. Dr Faurie and Dr Raymond set out to test this hypothesis. Fighting in modern societies often involves the use of technology, notably firearms, that is unlikely to give any advantage to left-handers. So Dr Faurie and Dr Raymond decided to confine their investigation to the proportion of left-handers and the level of violence (by number of homicides) in traditional societies. By trawling the literature, checking with police departments, and even going out into the field and asking people, the two researchers found that the proportion of left-handers in a traditional society is, indeed, correlated with its homicide rate. One of the highest proportions of left-handers, for example, was found among the Yanomamo of South America. Rai-ding and warfare are central to Yanomamo culture. The murder rate is 4 per 1000 inhabitants per year (compared with, for example, 0.068 in New York). And, according to Dr Faurie and Dr Raymond, 22.6% of Yanomamo are left-handed. In contrast, Dioula-speaking people of Burkina Faso in West Africa are virtual pacifists. There are only 0.013 murders per 1000 inhabitants among them and only 3.4% of the population is left-handed. While there is no suggestion that left-handed people are more violent than the right-hand-ed, it looks as though they are more successfully violent. Perhaps that helps to explain the double meaning of the word "sinister". |
A:Left-handers stand a better chance of winning than right-handers in violence. B:Left-handers are more likely to commit crimes than the right-handers. C:Left-handers are directly responsible for the violence in traditional societies. D:There is no evidence that left-handers are more violent than right-handers.
Text 4
It is hard to box against a southpaw,
as Apollo Creed found out when he fought Rocky Balboa in the first of an
interminable series of movies. While "Rocky" is fiction, the strategic advantage
of being left-handed in a fight is very real, simply because most right-handed
people have little experience of fighting left-handers, but not vice versa. And
the same competitive advantage is enjoyed by left-handers in other sports, such
as tennis and cricket. The orthodox view of human handedness is that it is connected to the bilateral specialization of the brain that has concentrated language-processing functions on the left side of that organ. Because, long ago in the evolutionary past, an ancestor of humans (and all other vertebrate animals) underwent a contortion that twisted its head around 180° relative to its body, the left side of the brain controls the right side of the body, and vice versa. In humans, the left brain (and thus the right body) is usually dominant. And on average, lefthanders are smaller and lighter than right-handers. That should put them at an evolutionary disadvantage. Sporting advantage notwithstanding, therefore, the existence of left-handed-ness poses a problem for biologists. But Charlotte Faurie and Michel Raymond, of the University of Montpellier Ⅱ , in France, think they know the answer. As they report in the Proceedings of the Royal Society, there is a clue in the advantage seen in boxing. As any schoolboy could tell you, winning fights enhances your status. If, in prehistory, this translated into increased reproductive success, it might have been enough to maintain a certain proportion of left-handers in the population, by balancing the costs of being left-hand-ed with the advantages gained in fighting. If that is true, then there will be a higher proportion of left-handers in societies with higher levels of violence, since the advantages of being left-handed will be enhanced in such societies. Dr Faurie and Dr Raymond set out to test this hypothesis. Fighting in modern societies often involves the use of technology, notably firearms, that is unlikely to give any advantage to left-handers. So Dr Faurie and Dr Raymond decided to confine their investigation to the proportion of left-handers and the level of violence (by number of homicides) in traditional societies. By trawling the literature, checking with police departments, and even going out into the field and asking people, the two researchers found that the proportion of left-handers in a traditional society is, indeed, correlated with its homicide rate. One of the highest proportions of left-handers, for example, was found among the Yanomamo of South America. Rai-ding and warfare are central to Yanomamo culture. The murder rate is 4 per 1000 inhabitants per year (compared with, for example, 0.068 in New York). And, according to Dr Faurie and Dr Raymond, 22.6% of Yanomamo are left-handed. In contrast, Dioula-speaking people of Burkina Faso in West Africa are virtual pacifists. There are only 0.013 murders per 1000 inhabitants among them and only 3.4% of the population is left-handed. While there is no suggestion that left-handed people are more violent than the right-hand-ed, it looks as though they are more successfully violent. Perhaps that helps to explain the double meaning of the word "sinister". |
A:Left-handedness in Traditional Society B:Left-handedness VS Right-handedness C:Left-handedness and Violence D:The advantage of Left-handedness in Boxing
Passage Three
Like the body, the memory improves with
use. Unlike the body, the memory can improve with age. For many years, doctors have been studying the way the brain works. We all know that the brain has two sides, the left and the right. The right side controls the senses (seeing, hearing, feeling, tasting and smelling), and is the creative and imaginative side. The left side of the brain controls our logical thinking. It processes the information which comes in, and puts it into order. We call the left side the "educated" side of the brain and generally, in western societies, people have developed this side of the brain more than the right side. Scientists believe that our brain will work much more efficiently if both the right side and the left side are developed equally. In many schools today, teachers try to educate the children in such a way that both sides of the brain are used. This can be done with logical subjects including mathematics and science as well as with creative subjects such as art and literature. The result achieved by students who are educated in this way is usually better than the result of students who are educated in a more traditional way. Traditional teaching tends to exercise the left side of the brain without paying very much attention to the development of the right side. Great thinkers such as Bertand Russell the philosopher, and Albert Einstein, the scientist, only in their work, but also in creative and imaginative activities. It was because of their many different interests in life that they were able to achieve the full development of both sides of their brain. As long as Einstein and Russell lived, their brains functioned efficiently. It was their bodies, finally, which could not go on any longer. |
A:processes and puts into order the information which comes in B:is usually better developed than the left side in western society C:is usually not as well developed as the left side in western D:is usually developed as well as the left side in western society
确定一个控件在窗体上的位置的属性是( )。
A:Width或Height Width和Height Top或Left Top和Left
确定图片框Picturel在窗体上位置的属性是( )。
A:Width和Height Left和Top B:Width和Top Height和Left