Advertising sells its products by offering seductive promises of youth, beauty, health, money, ease, romance, better lifestyle, even time. There’s no logical connection between a car and a cougar, but the image is powerful and presented with sophistication. We buy it and we may well buy the product.
When it comes to advertising, let the buyer beware. There are several less-than-candid techniques which advertisers use to get our attention. A product may be filmed or photographed in such a way to make it appear bigger, better, or more luscious. A product may be presented as being "unique", "one-of-a-kind", or "supreme", when in fact it’s identical to other products on the market. A product may claim to be "new" or "improved" when only an insignificant change has been made.
Finally, an advertiser may offer distorted truths or even tell outright lies. It takes a while for the government or the competition to catch up with false claims in advertising. Meanwhile, the public has been led to believe that a mouth wash can cure the common cold, or that bee pollen retards aging in human skin.
The consumer’s best defense is awareness. He can listen to, but not learn, the emotional message broadcast by the ad. He can distinguish between what the ad pretends to offer and what it is really selling. A face cream, for example, can only do so much. It can reduce dryness and provide temporary smoothness and moisture to the skin. But it is made in a factory, not in a magician’s study. It cannot turn back the clock.
According to the passage, which technique is NOT used by advertisers to get our attention

A:A product may be filmed or photographed to make it appear better. B:A product may be presented as "unique", "supreme". C:A product may claim to he "new" or "improved". D:A product may be sold at a discount.

Text 1

According to the passage, which technique is NOT used by advertisers to get our attention

A:A product may be filmed or photographed to make it appear better. B:A product may be presented as "unique", "supreme". C:A product may claim to he "new" or "improved". D:A product may be sold at a discount.

The Committee adopted a resolution (requiring) the seven automakers (selling) the most cars in the state (making) 2 percent of those vehicles (emissions-free) by 1998.

A:requiring B:selling C:making D:emissions-free

B
You’ll never sell any product that is as important as yourself, so you want to do it right. Selling yourself--in job interviews, in your performance on the job so you can earn a promotion ,and in working with outsiders so you can make yourself attractive to other companies and thus increase your career progress and your earning power--is your most basic selling job. Almost everybody in business must go through the process at least several times in his or her career.
Having been through the same experience myself several times, I have my own four main rules to follow. They have helped me ,and they can help you ,too:
Ⅰ. Show your future employers what you can do for them. What do you bring that’s unique To paraphrase President Kennedy: Ask not what your employer can de for you, but what you can do for your employer. Don’t tell the person interviewing you what’s on your resume(简历) , which they have already read. Tell them instead how you are going to do this job better than anyone else would ;make them think about how good the boss who hired you will look. In other words, sell your advantages, not your features. You do that by talking about your knowledge and your skills--the experience and contacts you have developed in your field and the abilities you have developed over your career.
Ⅱ. Maintain an open attitude. Openness is the quality that is essential in virtually every, kind of social and business talk if you are to be successful. Don’t be so businesslike in your behaviour. Communicate your enthusiasm for the job. This is a refreshing characteristic that employers don’t always find in job interviews, and the applicant who displays it sometimes will find out later it was the one quality that made a difference.
Ⅲ. Be prepared. Go over the key points you want to make about yourself. Even write them down on a yellow pad and review them several times before the interview. And don’t duck(躲避) the hard questions, put them down and then figure out how you are going to answer them. If you’ve changed jobs three times in the past seven years, expect to be asked why. And if you want to go that extra mile, put yourself through a dress rehearsal(彩排) by having someone play the role of your future employer and "interview" you. That’s an extremely effective technique, one that will give you a much better shot at getting that job.
Ⅳ. Ask questions. Asking questions is how you learn, and in a job interview you definitely want to learn about the company just as much as the company wants to learn about you.
You’ll never have a better opportunity to get a feel for your future company or boss. Besides, employers respect someone who displays the initiative (主动) to ask intelligent questions about the company. That shows you possess two of the most persuasive (有说服力的) qualities that we just talked about: you are prepared ,and you care.

Which of the following best expresses the main idea of the passage（）

A:Good preparation will give you a much better shot at getting that job. B:Asking questions will help you learn more about the company. C:Job interviews--selling yourself. D:Selling your advantage not your feature.

Marketing is a total system of business activites designed to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives. This definition implies that the entire system of business activitiis should be customer-oriented, and a marketing program should start with an idea about a new product and should not end until the customer’s wants are completely satisfied, which may be sometime after the sale is made.
The combination of the four primary elements that comprise a company’s marketing program is termed the marketing mix. The design, implementation, and evaluation of the marketing mix constitute the bulk of a firm’s marketing effort.
The four elements of the marketing mix are.
·Product—Managing the product ingredient includes planning and developing the right goods and/or services to be marketed by the company. Strategic decisions are also needed for changing existing products, adding new ones, and taking other actions that affect the assortment(分类) of products carried. Strategic decisions are also needed regarding branding, packaging, and various other product features.
·Price—Management must determine the right base price for its products. It must then decide on strategies concerning discounts, freight (货运) payments, and many other price-related factors.
·Distribution—Even though marketing intermediaries(中介)— primarily wholesalers and retailers are largely a noncontrollable environmental factor, an executive has considerable latitude when working with them. Management’s responsibility is to select and manage the trade channels through which the products will reach the right market at the right time and develop a distribution system for physically handling and transporting the products through these channels.
·Promotion—Management needs to inform and persuade the market regarding a company’s products. Advertising, personal selling, sales promotion and publicity are the major promotional activities.
The four ingredients in the marketing mix are interrelated; decisions in one area usually affect actions in the others. Each of the four also contains countless variables. A company may market one item or several—related or unrelated. The item may be distributed through wholesalers or directly to retailers, and so on. Ultimately (最后) ,from the multitude of variables, management must select the combination that will best adapt to the environment, satisfy target markets, and still meet marketing and organizational goals.
"Personal selling "is nearest in meaning to one of the following. ______.

A:Selling a person B:Face-to-face selling C:Selling by a person D:Selling of personal belongings

Questions from 31 to 35 are based on the following passage: A garment label is more than just a piece of fabric. It is something that draws the attention of customers to the garment. In today’s times, labels actually help in selling a garment. Customers decide whether to buy a piece of apparel or not on the basis of its label. Labels communicate to the customer what types of materials have been used in making the garment. Different manufacturers use their own special type of labels to create their own distinct identity. A label might be custom-made by a manufacturer to make it unique. Beautiful, customized labels add to the beauty and style of the garment. Each brand produced by the manufacturer is usually distinguishable on the basis of a special symbol, color or word. This is reflected through the label. Garment labels can be made using several fabrics, in different types of finishes and can be attached to the garment in different styles. The fabrics that are commonly used in the preparation of labels are satin, damask, semi-damask and taffeta. In some cases, cotton, canvas and felt are also used in making labels. Satin is the most used fabric in preparing labels. Leather labels are generally used in case of jeans and pants. PVC labels are used in pants and bags. Satin is soft on the skin and looks very pretty initially. However, it is not one of the best fabrics to be used in labels because it is very thin and can snag easily. Labels made using taffeta are stiffer than those of satin and do not snag as easily. However, taffeta labels can irritate the skin of the customers. Damask and semi-damask are ideal fabrics for making labels. Damask labels are soft even after finishing and do not cause any irritation to the customer. Semi-damask is similar to damask in feel, but it costs lesser than damask. The labels communicate to the customer with the information except（ ）.

A:the material types used B:the unique style and distinct identity C:the reasons for purchasing D:being beautiful and unique

Questions from 36 to 40 are based on the following passage: A garment label is more than just a piece of fabric. It is something that draws the attention of customers to the garment. In today’s times, labels actually help in selling a garment. Customers decide whether to buy a piece of apparel or not on the basis of its label. Labels communicate to the customer what types of materials have been used in making the garment. Different manufacturers use their own special type of labels to create their own distinct identity. A label might be custom-made by a manufacturer to make it unique. Beautiful, customized labels add to the beauty and style of the garment. Each brand produced by the manufacturer is usually distinguishable on the basis of a special symbol, color or word. This is reflected through the label. Garment labels can be made using several fabrics, in different types of finishes and can be attached to the garment in different styles. The fabrics that are commonly used in the preparation of labels are satin, damask, semi-damask and taffeta. In some cases, cotton, canvas and felt are also used in making labels. Satin is the most used fabric in preparing labels. Leather labels are generally used in case of jeans and pants. PVC labels are used in pants and bags. Satin is soft on the skin and looks very pretty initially. However, it is not one of the best fabrics to be used in labels because it is very thin and can snag easily. Labels made using taffeta are stiffer than those of satin and do not snag as easily. However, taffeta labels can irritate the skin of the customers. Damask and semi-damask are ideal fabrics for making labels. Damask labels are soft even after finishing and do not cause any irritation to the customer. Semi-damask is similar to damask in feel, but it costs lesser than damask.

The labels communicate to the customer with the information except（）

A:the material types used B:the unique style and distinct identity C:the reasons for purchasing D:being beautiful and unique