Passage Two
Some people believe that you have to be a special kind of person to sell a product.But although it
is clear that a successful sales rep does need special talents and an outgoing personality , many
of the skills he uses are used by us all : we build and maintain relationships with different kinds
of people, we listen to and take note of what they tell us and don ’ t just enjoy the sound of our
own voices, and we explain things to them or discuss ideas with them.
A firm may depend on their own sales and/or on the salesmanship of their distributors ,
wholesalers or retailers.But any company needs to establish a personal relationship with its major
clients (‘ key accounts) and potential customers ’ (‘ prospects).It is often said that ’ ‘ people do
business with people : a firm doesn ’ ’ t just deal impersonally with another person , but a person
in the buying department receives personal visits from people representing the firm ’ s suppliers
on a regular basis – or in case of department stores or chain stores , a team of buyers may travel
around visiting suppliers.
Keeping sales people ‘ on the road ’ is much more expensive than employing them to work in the
office and much of their time is spent unproductively traveling.Telephone selling may use this
time more productively (though in some countries this is illegal ), but a face-to-face meeting
and discussion is much more effective.Companies involved in the export trade often have a
separate export sales force , whose travel and accommodation expenses may be very
high.Servicing overseas customers may consequently often be done by phone , telex or letter
and personal visits may be important.Many firms appoint an overseas agent or distributor whose
own sales force takes over responsibility for selling their products in another country.
A sales department consists of many people who are based in different parts of the country or
the world , who don ’ t have the day-to-day contact and opportunities for communicating with
each other that office-based staff have.For this reason, firms hold regular sales conferences
where their entire sales force can meet , receive information and ask questions about new
products and receive training.
According to this passage, which statement is true ?
题库:外贸英语
类型:最佳选择题
时间:2019-11-16 15:43:53
免费下载:《模拟试题四》Word试卷
According to this passage, which statement is true ?
A.A firm may depend on wholesalers to form personal relationship with its major customers.
B.Keeping sales people on the road is useful and productive.
C.Face-to-face meetings and discussions are effective.
D.A separate export sales force is indispensable.
本题关键词:BE值,僵a,ECF-A,EP21-A,EP6-A,EP18-A,EP7-A,Lp(a),Lp(a),A-aDO2;